Saurabh Chakraborty
GHAZIABAD
Summary
- Data-Driven Consumer Insights Leader with a Proven Track Record in Digital Marketing. I am a highly motivated and analytical Consumer Insights Senior Associate with over 7 years of experience in digital marketing and research. leverage my expertise in data analysis, consumer insights generation, and user interface (UI) optimization to drive
improvements in product experience and user satisfaction. In my current role at Google.
Overview
11
11
years of professional experience
Work History
Consumer Insights Senior Associate
Google Operation Centre
09.2021 - Current
- Extracting actionable insights from diverse data sources (consumer interactions, user tickets, etc.) using a strong analytical toolkit (Excel, SQL, Python, data visualization tools)
- Championing quality assurance by developing and implementing procedures that have led to significant reductions in support tickets (e.g., 20% reduction for Google Search Ads)
- Optimizing the user experience through data-driven recommendations for UI modifications (e.g., proposed changes to Google Ads' date range and recommendation tab UI)
- Providing strategic guidance to product managers based on consumer insights, resulting in successful product launches and improved user adoption
- Mentoring colleagues and effectively managing projects to ensure timely delivery of reports and initiatives.
Customer Insights Strategist
Google India, Payroll : Teamlease Pvt Ltd
09.2020 - 09.2021
- Gather and classify insights into structured themes using customer interactions in the form of email, phone, chat, help Centre feedback and other feedback reports.
- Understand context and sentiment of customer interactions i.e what exactly the customers are looking for like issues related to product or any new feature request or any other concern, etc.
- Suggested a modification in the user interface for Recommendation tab in March which can lead to significant
obviation - 40% in query volumes when implemented. - Help center article by 17% in by identifying the translation errors by interpreting the metrics and the user communication.
Assistant Digital Media Planner
Annalect Omnicom Media Group
11.2019 - 04.2020
- To Provide accurate reporting of PPC account performance against KPIs set including sales per day and cost per day targets.
- To Provide analysis and insights to optimize overall account performance.
- To Undertake ongoing campaign optimization across platforms like Google AdWords, Bing ads, Facebook ads
- Working with the client to provide proactive e-commerce trading recommendations (with a particular focus on
designated sites) to improve the performance of the product on various e-Commerce platforms. - Responsible for Managing Paid Campaigns on Google AdWords - Search & Display, Bing and other Ad Networks.
- Experience in Creating PPC Campaigns on multiple search engines, Set and implement social media and communication campaigns to align with marketing strategies, setting up various social media channels, and maintaining brand consistency.
- Budget allocations for different campaigns, Keywords research and optimization.
Subject Matter Expert
Accenture Google
04.2017 - 04.2019
- Guided people to enhance product knowledge to Optimize Search Network and Display Network campaigns for multiple Large Customer Sales clients
- Drove the strategy and operative management of channels like paid search, social ads, display, SEO and affiliate marketing
- Reported channel performance weekly to the marketing team and account management, forecast monthly response volume and budgets
- Developed, initiated & executed online marketing plans
- Worked on analytical & reporting platforms like Google Analytics to measure campaign success.
- Interacted with internal and external teams to test advertising and landing page creative
- Created Search Network Campaigns for small and medium clients
- Managed social media profile for small and medium clients.
Senior Analyst/Consultant
Cognizant Technology Solutions Pvt Ltd
09.2015 - 10.2016
- Create Search Network campaigns for small and medium clients.
- Relevant keyword targeting with regular monitoring of search terms and negative keyword
- Creating and setting up a remarketing list and targeting them for search marketing & Bid management at the ad group and keyword level
- Handled social media profile for small and medium clients (i.e Facebook)
- Worked on Google analytics for campaign optimization
Junior Engineer
Hcl Technologies
04.2013 - 08.2014
- Helping UK clients to set up and helping them with their queries about their network from the ISP (British Telecom)
Education
B. Tech. Electronics And Communication -
Vishveshwarya Institute Of Technology
Ghaziabad, Uttar Pradesh06.2012
Skills
Affiliate Marketing
Bid Management
Brand Consistency
Client Facing
Customer Analytics
Customer Interaction
Data Analysis
Data Visualization
Digital Marketing Optimization
Reported channel performance weekly to the marketing team and account management, forecast monthly response volume and budgets
Developed, initiated & executed online marketing plans
Google Ads
Google Analytics
Google Data Studio
Microsoft Excel
Microsoft PowerPoint
Power BI
Python
Search Engine Marketing
Social Media Management
SQL
Trend Analysis
Accomplishments
• Individual Contributor Award-Mar’22
Personal Information
Title: Consumer Insights Senior Associate and Data analyst
Awards
- Individual Contributor Award-December'22, 12/2022, Google Operation center
- Individual Contributor Award, 03/2022
Projects
Automation for report generation via app script, 01/2024, 05/2024, Helped a corresponding team in the organization to automate daily deliverables of marketing data using app script and Macro., Google Operation center
Timeline
Consumer Insights Senior Associate
Google Operation Centre
09.2021 - Current
Customer Insights Strategist
Google India, Payroll : Teamlease Pvt Ltd
09.2020 - 09.2021
Assistant Digital Media Planner
Annalect Omnicom Media Group
11.2019 - 04.2020
Subject Matter Expert
Accenture Google
04.2017 - 04.2019
Senior Analyst/Consultant
Cognizant Technology Solutions Pvt Ltd
09.2015 - 10.2016
Junior Engineer
Hcl Technologies
04.2013 - 08.2014
B. Tech. Electronics And Communication -
Vishveshwarya Institute Of Technology