Saurabh Datta
FMCG
Kolkata
Summary
Overall, I have total work experience of 14yrs in FMCG sector. I have worked with brands like Reckitt & Benckiser, Pidilite, Dabur, Britannia, Mondelez and Marico. Currently I am working as a Territory Sales Executive based out in South Bengal. I have overall work experience in various locations in East and North location of India. So far, my journey in the above-mentioned organisation has been incredibly fulfilling with lots of learning. I wish to explore new career opportunities in different organizations.
Overview
16
16
years of professional experience
3
3
Languages
Work History
Territory Sales Executive
Marico India ltd
06.2025 - Current
- Develop and manage a team of 11 PSR, 9 VSR and 1 ISR.
- Handling 3 Super stockiest
- Delivered the highest growth territory in East Branch YTD
- Successfully launched all NPDs with highest numbers across each launch.
- National-level contest winner for six consecutive months; invited for CEO meet.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
- Geographical Knowledge (Snapshot) East, West Medinipur and Jhargram.
Area Sales Executive
Mondelez India Food Pvt Ltd
01.2017 - 06.2025
- Train, Motivate, Develop and Manage a team of 12 PC, 4 TSI & 3 merchandisers
- Handling 5 direct & 3 Super stockiest (with 2.1crore)
- Developing a strong/distribution network - through enhancement of width and depth of distribution
- Drive In-Market Activations in the designated area to achieve sales target
- Increase distribution reach and volume of business
- Ensure proper in-shop visibility to increase consumer awareness and preference for the product
- Maintaining sustainable generic growth through system and process implementation
- P7, Milan & Udaan outlet must visit once in a Month… New outlet creates with beat realignment
- Geographical Knowledge (Snapshot): Central and South Bihar, Kol- Metro and N24 parganas Part of West U.P and Gurgaon
Territory Sales In charge
Britannia Industries Ltd
09.2015 - 12.2016
- Train, Motivate, Develop and Manage a team of 12 AWSMS & 3 merchandisers
- Handling 1 direct stockiest
- Ensure proper in-shop visibility to increase consumer awareness and preference for the product
- Maintaining sustainable generic growth through system and process implementation
- Key & Lakshya outlet must visit once in a weak… New outlet creates with beat realignment
- Geographical Knowledge (Snapshot) Siliguri (H.Q)
Senior Sales Incharge
Dabur India ltd
03.2014 - 08.2015
- Train, Motivate, Develop and Manage a team of 5 VSM s & 1 merchandiser
- Handling 1 super stockiest & 1 direct stockiest
- Developing a strong/distribution network - Through enhancement of width and depth of distribution
- Handling 29 sub-stockiest which is under super stockiest
- Ensure all report through TAB
- Responsible for primary & secondary achievement & effective manpower handling
- Geographical Knowledge (Snapshot) A) Bongaigaon (H.Q) B) Bongaigaon Dist C) Barpeta Dist D) Kokrajhar Dist E) Nalbari Dist
Sales Officer
Pidilite Industries Ltd
04.2012 - 02.2014
- Responsible for primary & secondary achievement & effective manpower handling
- Developing a strong/distribution network - through enhancement of width and depth of distribution
- Train, Motivate, Develop and Manage a team
- Responsible for demand generation through end user activation and below the line promotional activities
- Drive In-Market Activations in the designated area to achieve sales target
- Increase distribution reach and volume of business
- Ensure proper in-shop visibility to increase consumer awareness and preference for the product
- Maintaining sustainable generic growth through system and process implementation
- Geographical Knowledge (Snapshot) A) Jorhat (H.Q) B) Shivsagar C) Golaghat D) Dibrugarh E) Tinsukia
Pilot Sales Representative
Reckitt & Benckiser(I) Limited
07.2010 - 04.2012
- Responsible for primary & secondary achievement & effective distributor handling
- Developing a strong/distribution network - In-charge of 9 Sub-Distributors (Jalpaiguri & Coochbehar Dist.) in the assigned territory
- Train, Motivate, Develop and Manage a team of 9 DBSRs & 1 merchandiser
- Responsible for handling Modern Trade & Institutional Sales
- Drive In-Market Activations in the designated area to achieve sales target
- Increase distribution reach and volume of business
- Ensure proper in-shop visibility to increase consumer awareness and preference for the product
- Geographical Knowledge (Snapshot) A) Siliguri (H.Q.) B) All dooars and some part of Coochbehar Dist.
Education
MBA -
NMIMS, University
B.A - Arts
Siliguri College, University of North Bengal
07-2010
Advanced Diploma - Travel & Tourism Management
Siliguri College, University of North Bengal
07-2010
Skills
Business development and planning
Lead prospecting
Business networking
Sales funnel management
Disclaimer
I hereby declare that the information furnished above are true to the best of my knowledge.
Timeline
Territory Sales Executive
Marico India ltd
06.2025 - Current
Area Sales Executive
Mondelez India Food Pvt Ltd
01.2017 - 06.2025
Territory Sales In charge
Britannia Industries Ltd
09.2015 - 12.2016
Senior Sales Incharge
Dabur India ltd
03.2014 - 08.2015
Sales Officer
Pidilite Industries Ltd
04.2012 - 02.2014
Pilot Sales Representative
Reckitt & Benckiser(I) Limited
07.2010 - 04.2012
MBA -
NMIMS, University
B.A - Arts
Siliguri College, University of North Bengal
Advanced Diploma - Travel & Tourism Management
Siliguri College, University of North Bengal