SAURABH KUMAR MISHRA
Raipur
Summary
Results-driven professional with expertise in sales and business development within the home appliances and electronics industry. Skilled in strategy formulation, P&L management, and market research. Proven track record in strengthening distribution networks and driving new business through key accounts. Effective leader capable of developing emerging markets and managing teams to enhance brand visibility and market share.
Overview
1
1
Language
16
16
years of professional experience
Work History
State head Mp Chhattisghrah
Lifelong online retail private Limited
04.2026 - Current
- Looking after 12 distributors and developing & enhancing business for the organization, setting up business operations and ensuring seamless marketing activities and sales strategies across Chhattisgarh Region.
- Managed distribution system, maintained smooth operations across units, and established strong business relationships with clients and external associates to secure repeat business and long-term customer loyalty while efficiently addressing queries and complaints.
- Managed primary and secondary sales targets, issued purchase orders, maintained stock availability according to norms, monitored ROI, and improved retail service and sales planning.
- Devising & effectuating competitive selling programs/ strategies to improve product awareness and enhance business growth.
- Developing market strategy, product pricings and key account management and accountable for acquiring new business partners/dealers.
- Designed and executed plans for customer acquisition and revenue generation in the territory.
- Enhanced business development by training distributors regularly through technical presentations and collaborating with sales channels to achieve targets.
- Provided structured feedback from trade, customers, and competition to inform localized business strategies.
- Met targets through effective management of investments and scheme settlements across the region. Developed communication, improved trade recommendations, and ensured service level compliance for growth.
Manager
Havells India Limited
04.2022 - 03.2026
- Managing the distribution system of the company and maintaining smooth operations across the units while establishing healthy business relations with clients & external associates for securing repeat business & long-term customer loyalty and worked towards solving their queries and complaints efficiently.
- Building healthy relationships with the customers to develop a good customer acquisition base and data card business.
- Managing the distribution system of the company and maintaining smooth operations across the units while establishing healthy business relations with clients & external associates for securing repeat business & long-term customer loyalty and working towards solving their queries and complaints efficiently.
- Enhancing business development while training distributors on regular basis through technical presentations; working closely with the existing sales channel/ dealers to ensure target achievements.
- Looking after 3 distributors and developing & enhancing business for the organization, setting up business operations and ensuring seamless marketing activities and sales strategies across Chhattisgarh Region.
- Achieved primary and secondary sales targets, issued purchase orders, monitored stock availability according to norms, tracked ROI, and provided efficient retail service and sales planning.
- Developing market strategy, product pricings and key account management and accountable for acquiring new business partners/dealers.
- Providing timely and structured feedback-from trade/customers and competition information on a localized level.
- Enhanced business development by training distributors regularly through technical presentations and collaborating with sales channels to achieve targets.
- Met targets through required investments and scheme settlements across the region. Created communication strategies, improved trade recommendations, and maintained service level adherence and expansion.
Area Sales Manager
Groupe Seb India Pvt.Ltd. (Maharaja Whiteline)
12.2019 - 04.2022
- Ensuring target achievement with requisite investments & scheme settlement across the region. Responsible for developing communication, enhancing trade recommendations, service level adherence & expansion.
- Building healthy relationships with the customers to develop a good customer acquisition base and data card business.
- Managing the distribution system of the company and maintaining smooth operations across the units while establishing healthy business relations with clients & external associates for securing repeat business & long-term customer loyalty and working towards solving their queries and complaints efficiently.
- Devised and implemented competitive selling strategies to boost product awareness and drive business growth.
- Devising & effectuating competitive selling programs/ strategies to improve product awareness and enhance business growth.
- Managed primary and secondary sales targets, handled purchase orders, ensured stock availability as per norms, tracked ROI, and optimized retail service, sales planning, and implementation.
- Enhancing business development while training distributors on regular basis through technical presentations; working closely with the existing sales channel/ dealers to ensure target achievements.
- Conducted weekly meetings with the team to review achievements versus targets.
- Enhanced business development by training distributors through technical presentations and collaborating with sales channels to achieve targets.
- Handling day-to-day administrative activities, identifying efficient operations & implementation of optimum strategies to ensure top/bottom line profitability with key emphasis to develop business through new accounts & servicing existing clients.
Assistant Manager
MORPHY RICHARDS INDIA
07.2015 - 11.2019
- Managed 3 distributors, developed business operations, and executed marketing activities and sales strategies across Chhattisgarh region, resulting in enhanced organizational growth.
- Building healthy relationships with the customers to develop a good customer acquisition base and data card business.
- Managing the distribution system of the company and maintaining smooth operations across the units while establishing healthy business relations with clients & external associates for securing repeat business & long-term customer loyalty and working towards solving their queries and complaints efficiently.
- Enhancing business development while training distributors on regular basis through technical presentations; working closely with the existing sales channel/ dealers to ensure target achievements.
- Building healthy relationship with the customers to develop good customer acquisition base and data card business.
- Achieved primary and secondary sales targets by issuing purchase orders, maintaining stock availability, monitoring ROI, and implementing efficient retail service and sales planning.
- Provided structured feedback from trade and customers to inform business strategies.
- Developing market strategy, product pricings and key account management and accountable for acquiring new business partners/dealers.
- Trained distributors through technical presentations and collaborated with sales channels and dealers to drive target achievements and boost business development.
- Ensuring target achievement with requisite investments & scheme settlement across the region. Responsible for developing communication, enhancing trade recommendations, service level adherence & expansion.
Area Sales Manager
KENT RO SYSTEMS LTD.
10.2012 - 07.2015
- Looking after 3 distributors and developing & enhancing business for the organization, setting up business operations and ensuring seamless marketing activities and sales strategies across half of Chhattisgarh Region.
- Building healthy relationships with the customers to develop a good customer acquisition base and data card business.
- Managing the distribution system of the company and maintaining smooth operations across the units while establishing healthy business relations with clients & external associates for securing repeat business & long-term customer loyalty and working towards solving their queries and complaints efficiently.
- Developing market strategy, product pricings and key account management and accountable for acquiring new business partners/dealers.
- Responsible for primary & secondary sales target, issuing purchase orders, stock availability as per norms, monitoring ROI and ensuring efficient retail service, sales planning and implementation.
- Achieved primary and secondary sales targets, issued purchase orders, and monitored stock availability according to norms.
- Delivered structured feedback from trade and customers about competition.
- Analyzing business trend & performance on different parameters and training the dealers for better efficiency.
- Enhanced business development by training distributors through technical presentations and collaborating with sales channels/dealers to achieve sales targets.
- Met targets through required investments and scheme settlements throughout the region. Enhanced communication and trade recommendations.
Sales Officer ( Raipur )
Glen appliances Pvt.Ltd.
10.2010 - 10.2012
- Promoted sales of products such as chimneys and small appliances.
- Supervised sales activities with service dealers, coordinating efforts to promote SSD channel business.
- Managed dealer relationships and retail channel business, driving sales through effective brand shop and service dealer oversight.
Education
MBA - Marketing
Sikkim Manipal University
Bachelor of Commerce -
Pt. Ravishankar Shukla University
Post-Graduation Diploma - Computer Application
Makhanlal Chaturvedi, Bhopal
Skills
- Business development
- Market strategy development
- Customer relationship management
- Team leadership
- ERP
- MS Office
- Internet Applications
- Windows
Languages
- English
- Hindi
- Chhattisgarhi
Personal Information
- English
- Hindi
- Chhattisgarhi
Languages
English
First Language
Timeline
State head Mp Chhattisghrah
Lifelong online retail private Limited
04.2026 - Current
Manager
Havells India Limited
04.2022 - 03.2026
Area Sales Manager
Groupe Seb India Pvt.Ltd. (Maharaja Whiteline)
12.2019 - 04.2022
Assistant Manager
MORPHY RICHARDS INDIA
07.2015 - 11.2019
Area Sales Manager
KENT RO SYSTEMS LTD.
10.2012 - 07.2015
Sales Officer ( Raipur )
Glen appliances Pvt.Ltd.
10.2010 - 10.2012
MBA - Marketing
Sikkim Manipal University
Bachelor of Commerce -
Pt. Ravishankar Shukla University
Post-Graduation Diploma - Computer Application
Makhanlal Chaturvedi, Bhopal