SAURABH SINGH
Senior Product Manager
Renukoot
Summary
A dynamic, results-oriented Digital Product Manager with 7+ years of experience managing end-to-end digital product lifecycles across diverse industries. Proven track record in building product strategies and marketing campaigns aligned with business goals. Skilled in agile practices (Jira), cross-functional collaboration, and leveraging analytics tools like CleverTap, Netcore, and Mixpanel to optimize product performance.
Experienced in setting up personalization frameworks using a Customer Data Platform (CDP), creating advanced customer segments, and performing RFM analysis to enhance product strategy.
Overview
9
9
years of professional experience
Work History
Product Manager
Motilal Oswal Financial Services Limited
08.2022 - Current
- Documented user stories, specifications, and product features into a detailed work order to communicate across teams, and build mandatory requirements.
- Managed and optimized the end-to-end MarTech stack, including CleverTap, Mixpanel, Netcore/Zoho, and Notify Visitor, ensuring seamless integration across web and app platforms.
- Led targeted campaigns and Performance Max strategies to increase SIP inflows from Rs 200 Cr to Rs 600 Cr per month via digital channels.
- Partnered with marketing teams to launch 10 or more large-scale campaigns, contributing to a 2× increase in product per customer for 30% of active users.
- Worked with a vendor to create a one-click checkout.
Directly contributed to transactions of over Rs10 crore from the email campaign. - Executed personalized journeys (email, push, SMS, in-app), driving a 20–25% uplift in CTR, and a 15% improvement in the conversion rate.
- Contributed to CDP implementation and integration, supporting user identity resolution, and unified customer views for over 10 million users.
- Proactively monitored data discrepancies and tracking gaps, troubleshooting issues across tools, and ensuring compliance with data privacy and security standards.
Assistant Product Manager
CrossTower India
08.2021 - 06.2022
- Supported identification of big category innovation from concept to consumer.
- Helped PM in building the retail portal for facilitating crypto transactions.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Increased onboarding of new customers by 30% through new onboarding flows.
Assistant Product Manager
Paytm Money
05.2021 - 08.2021
- Developed Operations tools, including product data sheets, System Error for issues identification.
- Considered customer preferences while developing features roadmap.
- Developing tools to support backend operations team which in turn help in minimizing the customer issues.
- Worked in product pod environment consisting of product developers, design teams, software personnel and quality assurance testers.
- Managed cross-functional teams to commercialize new products and drive improvements.
Product Operations
Cleartax
01.2020 - 05.2021
- Set up the entire Operation Structure for Consumer App
- Helped Product team to launch Consumer App for ITR filling and investing in MF with 50k+ downloads in Single Month.
- Used Microsoft Word, whimsical and other software tools to create documents and other communications.
- Defined and analyzed metrics to measure product performance.
- Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
Operations Lead
Cleartax
03.2017 - 01.2020
- Successfully executed BTL Campaign PAN India for ITR
- Successfully executed 1200+ consumer campaigns PAN India
- Handled the Consumer Tax saving Mutual Fund with 5% YOY growth.
Education
MBA - Marketing
NMIMS University
Mumbai, India 04.2001 -
Bachelor of Technology - Electrical And Electronics Engineering
SRM University
Chennai 07.2013 - 05.2017
Skills
Product lifecycle management
Prioritization and execution
Data analytics
Business development
Timeline
Product Manager
Motilal Oswal Financial Services Limited
08.2022 - Current
Assistant Product Manager
CrossTower India
08.2021 - 06.2022
Assistant Product Manager
Paytm Money
05.2021 - 08.2021
Product Operations
Cleartax
01.2020 - 05.2021
Operations Lead
Cleartax
03.2017 - 01.2020
Bachelor of Technology - Electrical And Electronics Engineering
SRM University
07.2013 - 05.2017
MBA - Marketing
NMIMS University
04.2001 -