Senthil Nathan V
Chennai
Summary
Results-driven General Manager with 22 years of sales experience across multiple states. Expertise in retail, project management, customer service, revenue growth, and team building. Skilled in market analysis, new product development, and product launches, focused on enhancing employee and customer retention. Eager to tackle challenges and contribute to organizational success.
Overview
28
28
years of professional experience
Work History
Associate Vice President
Varmora Granito Limited
Chennai
11.2025 - Current
- Appointed high-performing dealers throughout Tamil Nadu, increasing market share and driving sales growth.
- Recruited and developed a new team aligned with operational goals in both states, enhancing overall performance.
- Restructured dealer network across Tamil Nadu and Andhra Pradesh, improving service delivery and operational responsiveness.
- Launched new products to expand market presence and drive revenue.
GENERAL MANAGER – SALES
KAJARIA CERAMICS LIMITED
08.2023 - 11.2025
- Heading Tamilnadu PVT & Vitronite Slab Sales
- Restructured team, driving revenue growth of 5 cr, resulting in TN turnover of 75 cr for Vitro division in 24-25
- Launched Keronite brand and appointed 36 dealers, achieving average sales of 40 K sqm in 5 months
- Analyzed market trends to identify new opportunities, enhancing product offerings to align with market demand
- Ensured efficient plant coordination to meet operational goals & Design Development as per market needs
SENIOR GENERAL MANAGER - SALES
RAK CERAMICS INDIA (P) LTD
Chennai
04.2020 - 08.2023
- Started Sales Operation from Scratch in year 2017, Increased business from 20 Cr to 184 Crore in 5 Years
- Identified and appointed a high-performing dealer network in Tamilnadu, Andhra Pradesh, and Telangana; removed non-performing dealers to revamp sales operations.
- Supported top-level decision-making and strategy planning, forging relationships with senior leaders and advocating for personnel issues; contributed to year-over-year business growth through operational leadership and strategic vision.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Develop and implement new sales initiatives, strategies, programs to capture key demographics.
- Implemented KRA system; guided team members to consistently achieve financial and non-financial targets.
- Teamed with Production department to create new designs & involved in product development.
- Breakthrough in mega projects in all 3 states.
GENERAL MANAGER - SALES
RAK CERAMICS INDIA (P) LTD
Chennai
03.2017 - 03.2020
- Started Sales Operation from Scratch in year 2017, Increased business from 100 Cr to 184 Crore in 5 Years
- Identified and appointed effective dealer network, enhancing business presence in Tamil Nadu, Andhra Pradesh, and Telangana; removed non-performing dealers to revamp network.
- Supported top-level decision-making and strategy planning, fostered relationships with key leaders, and advocated for personnel issues; contributed to year-over-year business growth through leadership in operations and strategic vision.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Develop and implement new sales initiatives, strategies, programs to capture key demographics.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Built loyal account base and long-term business relationships with KEY accounts.
- Met with customers to discuss their evolving needs and to assess quality of our company's relationship with them.
- Monitored over 28 team members' day-to-day activities and made plans to improve sales & collections.
- Planned workload and delegated tasks to team members.
- Get Specified our brand in Key Government sectors (PWD, CPWD, AAI, ISRO, DRDO, MES, Housing Boards, etc)
- Prepared Annual budgets
- Implemented KRA system, guiding team members to achieve targets across financial and non-financial metrics.
- Breakthrough in mega projects in all 3 states.
DEPUTY GENERAL MANAGER
KAJARIA CERAMICS LIMITED
Chennai
08.2009 - 02.2017
- Started as Area Manager & Promoted to DGM in 8 Years
- Increased Sales from Rs.12 Cr to 136 Crores per annum, within 8 years in Tamilnadu alone.
- Developed New Retail Network for Kajaria Vitro Division in Tamilnadu & created a brand image for Kajaria by penetrating in both urban & rural markets
- Achieved targets through strategic planning and execution.
- Develop & implement various schemes for sales growth to dealers & salespersons.
- Managing Depots & Stocks, Both Imports & Domestic Stocks.
- Controlling Budgets & Inventory
- Maintained trade relationships and communicated market feedback on competitors and their activities to inform strategic decisions.
- Conducting Architect, Builder & mason Meet
- Executed branding strategies through targeted advertisements across multiple channels.
- Successfully launched new products
- New Product Development & Ideas
- Conducted recruitment and provided mentorship to staff.
- Scheduling workloads to meet organization goals & targets.
- Created 29 exclusive studio dealers in TN, with a display area of approximately 45,000 Sqft for Kajaria Vitro in different towns, apart from regular dealers. A remarkable achievement.
- Top Performer Awards in 2011 ,2012,2013,2014,2016
Supply Chain Management – Blueprint Architect
Pricol Industries
Coimbatore
12.2008 - 03.2009
- Defining Business Process Requirements
- Preparation of scope of SAP Sales and Distribution Analysis
- Prepared Business process blueprints
- Conducted gap analysis to identify discrepancies between current and desired business processes.
- Communicated and explained business requirements of clients to team members to create architecture
- Delivered SAP training and user support, ensuring knowledge transfer at project end and verifying successful implementation across three projects.
- Resolved functional and technical obstacles, collaborating with project team and clients to lead projects and analyze data for improvement opportunities.
SAP SD CONSULTANT – Trainee
Siemens India Pvt Ltd
05.2008 - 11.2008
- Prepared scope for SAP Sales and Distribution analysis to align with client objectives
- Prepared Business process blueprints
- Defining Business Process Requirements
- Analyzed business processes to identify gaps in performance.
- Communicated and clarified client business requirements to team for architecture development
- Resolved functional and technical obstacles while collaborating with project team and clients across streams Led projects and analyzed data to identify opportunities for improvement
- Delivered SAP training, user support and knowledge transfer at end of project and followed up to verify successful implementation in 3 projects.
AREA MANAGER
Orient Ceramics Ltd
Coimbatore
11.2004 - 05.2007
- Grew sales from 0 to 25,000 boxes per month, achieving Rs.65 lakhs in revenue.
- Developed brand image with builders, architects, and customers.
- Identified and selected top dealers to improve brand visibility. to enhance brand reputation.
TERRITORY MANAGER
Somany Ceramics Ltd (SPL)
Coimbatore
11.2002 - 10.2004
- Finalized Devanagari Medical College project, securing single order worth Rs.3.09 crore, setting all-time high sales record for wall tiles in a single project.
- Developed new markets and appointed dealers in Coimbatore, Erode, Salem, Karur, Dharmapuri, and Tirupur regions, expanding distribution network and increasing market presence.
- Achieved sales target for 2002-2003, earning Star Debutant Performance Award for exceptional performance.
- Successfully launched new products like Vitro Crystals (VC Shield) and Rectified Wall Tiles.
- One among the three Nominees for the best performance Award in 2003-2004 in National level.
- Managed operations of Coimbatore Depot
TERRITORY SALES OFFICER
Nestle Galderma India Ltd
Coimbatore
10.1998 - 10.2002
- Oversaw sales in Coimbatore, Nilgiris, Erode, Salem, Karur, Dharapuram, Krishnagiri, Trichy, Tanjore, and Nagapattinam, achieving 100% year-on-year growth and earning sales incentives for 2000-2001 and 2001-2002; successfully launched new products and increased brand awareness.
- Managed stockist relationships to ensure product availability in retail outlets. and products availability at retail and major cosmetic outlets.
- Promoted products to cosmetologists and retailers' shops, including pharmacies.
- Market development activities through campaigns, participation in various cosmetological trade fairs and conferences.
- Special campaigns through product symposiums and skin care camps at colleges and schools.
- Collaborated with Nestlé Galderma India Ltd., a leading research-based skin and cosmetic company and division of Nestlé.
Education
Executive program in Strategic Sales Management - Online Distance Education
IIM – Indore
07-2026
Bachelor of Science - CHEMISTRY
UNIVERSITY of MADRAS
MBA - MARKETING
Adhiyamaan College of Engineering
ChennaiSAP Certification - SUPPLY CHAIN MANAGEMENT
SEIMENS INFORMATION SYSTEM LTD
CHENNAISkills
- Business development
- Sales techniques
- Negotiation skills
- Analytical thinking
- Decision making
- Strategic delegation
- Team leadership
- Team collaboration
- Performance development
- Conflict management
- Communication skills
- Work ethic
Languages
- English
- Tamil
- Malayalam
Hobbies and Interests
- I like to travel to new places & different countries
- Interest in Organic Farming & plantations
- Watching Documentaries
- Scientific News Watching
Timeline
Associate Vice President
Varmora Granito Limited
11.2025 - Current
GENERAL MANAGER – SALES
KAJARIA CERAMICS LIMITED
08.2023 - 11.2025
SENIOR GENERAL MANAGER - SALES
RAK CERAMICS INDIA (P) LTD
04.2020 - 08.2023
GENERAL MANAGER - SALES
RAK CERAMICS INDIA (P) LTD
03.2017 - 03.2020
DEPUTY GENERAL MANAGER
KAJARIA CERAMICS LIMITED
08.2009 - 02.2017
Supply Chain Management – Blueprint Architect
Pricol Industries
12.2008 - 03.2009
SAP SD CONSULTANT – Trainee
Siemens India Pvt Ltd
05.2008 - 11.2008
AREA MANAGER
Orient Ceramics Ltd
11.2004 - 05.2007
TERRITORY MANAGER
Somany Ceramics Ltd (SPL)
11.2002 - 10.2004
TERRITORY SALES OFFICER
Nestle Galderma India Ltd
10.1998 - 10.2002
Executive program in Strategic Sales Management - Online Distance Education
IIM – Indore
Bachelor of Science - CHEMISTRY
UNIVERSITY of MADRAS
MBA - MARKETING
Adhiyamaan College of Engineering
SAP Certification - SUPPLY CHAIN MANAGEMENT
SEIMENS INFORMATION SYSTEM LTD