Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages Known
Additional Information
Declaration
Timeline
AccountManager
Shah Rizaur Rahman

Shah Rizaur Rahman

Guwahati

Summary

Results-driven Deputy Area Manager with over 9 years of experience in automotive OEM sales, dealer network management, and business development. Proven track record in market expansion, sales target achievement, and customer relationship management. Expertise in retail finance, institutional sales, and strategic market planning. Strong leadership skills in managing dealer networks, training sales teams, and driving revenue growth. Seeking to leverage expertise in territory management, dealership growth, and sales operations at a top-tier Auto OEM.

Overview

9
9
years of professional experience
4
4
Certification

Work History

Deputy Area Manager

Sonalika- International Tractors Limited.
04.2022 - Current
  • Key Achievements-

Ø Appointed 3 no's sub-dealers.

Ø Achieved 19% volume growth & positive 1.1% MS change during FY-24 in my assigned area.

  • Area of operation includes 9 no districts & 1 state under the Guwahati area office with 05 authorized main dealers, 9 authorized sub-dealers, and supervising 2 no's Field Officers & 2 no's Demonstrators.
  • Territory development & business promotion is done through dealers, sub-dealers, dealer appointments, and development.
  • Planning & achievement of channel-wise business plan considering the season, stock & promotional activities.
  • Planning, executing & monitoring sales promotional activities in the territory.
  • Payment collection, enquiry generation, leakage & conversion analysis.
  • Liaison with banks and NBFC's to minimize RCT and boost funding.
  • Dealer manpower training & development through effective drives.

Deputy Manager

Indo Farm Equipment Limited
04.2021 - 08.2021
  • The area of operation includes the entire state of Assam with 06 authorized main dealers and supervised 2 no's sales officers.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Worked with vendors and suppliers to support the timely delivery of products and services.

Territory Sales Manager

Tractors & Farm Equipment Ltd.
10.2018 - 03.2021
  • Appointed 2 no main dealerships and 4 no sub-dealers.
  • The area of operation included 9 no-districts under the Guwahati area office with 04 authorized main dealers, 6 authorized sub-dealers, and supervised 4 no's field officers.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.

Territory Executive

Tractors & Farm Equipment Ltd.
04.2017 - 09.2018
  • The area of operation included 10 no districts under the Guwahati area office with 05 authorized main dealers, 6 authorized sub-dealers, and supervised 8 no's field officers.
  • Achieved sales targets by cultivating and securing new customer relationships.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.

Field Officer

Tractors & Farm Equipment Ltd.
11.2015 - 03.2017
  • Planning and conducting BTL activities.
  • Cultivated cross-functional partnerships with sales and support teams to achieve commercial and departmental objectives.
  • Accompanied sales representatives on site visits to resolve issues and foster and build relationships.

Education

Bachelor's of Technology - Mechanical Engineering

Dibrugarh University
Dibrugarh,Assam
07.2014

Skills

  • Dealer & Channel Sales Management – Experience in appointing, managing, and growing dealer & sub-dealer networks Ensuring dealer profitability, compliance, and performance improvement
  • Business Development & Market Expansion – Territory development, identifying new business opportunities, and driving business growth through strategic partnerships
  • Sales Forecasting & Target Achievement – Planning and achieving channel-wise sales targets by analyzing market demand, seasonality, and stock levels
  • Retail Finance & NBFC Coordination – Liaison with banks and NBFCs to facilitate funding and boost retail finance penetration
  • Customer Relationship Management (CRM) – Handling key accounts, institutional clients, and B2B sales Improving customer satisfaction and loyalty programs
  • Sales Promotions & Brand Marketing – Planning & executing BTL activities (van campaigns, roadshows, demonstrations, canopy branding) to boost brand awareness and lead generation
  • Government Tenders & Institutional Sales – Experience in tender management, bid processes, and government procurement
  • Team Leadership & Training – Managing and training sales officers, dealership manpower, and field executives
  • Competitive Market Analysis & Strategy – Tracking industry trends, market share, and competition to create winning sales strategies
  • Proficiency in CRM platforms (Lead Squared App, LSQ, Territory Management System))for managing leads, tracking sales performance, and optimizing dealer/customer interactions
  • Digital Sales Strategies Online lead management, digital marketing coordination, and data-driven decision-making

Certification

  • Micro-Masters in Finance & Accounting-IIM Bangalore, Duration-3 Months
  • Services Marketing : Integrating People, Technology, Strategy-IIT Roorkee- 2 Months
  • Electric Vehicles & Renewable Energy- IIT Madras- Duration- 3 Months
  • Assam Public Procurement Acts & Rules- Finance Department, Government of Assam- 1 Month

Accomplishments

  • Best PCH(Profit Centre Head) in FY-23
  • Top rated(A+) for consecutive appraisal cycles(FY23 &24).

Languages Known

  • English, Hindi, Assamese & Bengali

Additional Information

  • Age: 35
  • Father's Name: Mizanur Rahman
  • Date of Birth: 23-10-1989
  • Gender: Male
  • Nationality: Indian
  • Marital Status: Married
  • Permanent Address: Chalanatapara, Bongaigaonm Assam, 783388




Declaration

I hereby declare that the facts given above are genuine to the best of my knowledge and belief.



Date:23/01/25                                                                                                                   Sign.

Timeline

Deputy Area Manager

Sonalika- International Tractors Limited.
04.2022 - Current

Deputy Manager

Indo Farm Equipment Limited
04.2021 - 08.2021

Territory Sales Manager

Tractors & Farm Equipment Ltd.
10.2018 - 03.2021

Territory Executive

Tractors & Farm Equipment Ltd.
04.2017 - 09.2018

Field Officer

Tractors & Farm Equipment Ltd.
11.2015 - 03.2017

Bachelor's of Technology - Mechanical Engineering

Dibrugarh University
Shah Rizaur Rahman