Shaju Puthur Kochappan
Pune
Summary
Sales professional with over 25 years of experience in automobile component manufacturing and sales. Expertise in pricing strategies, client relations, and financial management, driving business growth and maximizing revenue potential. Proven ability to implement effective marketing strategies and manage supply chain operations to meet targets. Strong communication skills with a track record of successful sales campaigns and new product launches.
Overview
27
27
years of professional experience
1
1
Certification
Work History
NATIONAL SALES HEAD
M/s. Maxim Impex Private Limited
Pune
11.2025 - Current
- Achieved monthly, quarterly, and annual sales volume and revenue quotas for accessories.
- Managed national P&L for accessories segment, ensuring profitability and high-margin revenue streams.
- Developed data-driven sales forecasts and reports for upper management review.
- Expanded and managed national distribution network, including distributors, dealers, and retail outlets.
- Implemented sales strategies to enhance market penetration for car accessories and electronics.
- Monitored market trends and competitor activities to adjust strategies accordingly.
- Built strong relationships with key OEM partners, dealers, and large-scale clients.
- Led nationwide sales team, providing mentorship and motivation to meet targets.
REGIONAL HEAD – WEST
M/s. Crosslink Wheels Electronics Pvt. Ltd.
Pune
07.2024 - 10.2025
- Achieved monthly, quarterly, and annual sales targets for accessories across the region.
- Expanded market share by identifying new business opportunities in untapped markets.
- Focused on high-margin accessory sales, including OEM and aftermarket products.
- Managed and nurtured distributor, retailer, and dealer networks to enhance market reach.
- Reviewed performance of channel partners and implemented corrective actions to boost sales output.
- Appointed new distributors and dealers to increase market penetration.
- Developed and executed regional sales plans, promotions, and campaigns based on local dynamics.
- Coordinated with logistics and production teams to maintain optimal inventory levels.
REGIONAL HEAD – WEST & SOUTH
M/s. TVS Mobility Services Pvt. Ltd. (My TVS)
Pune
07.2020 - 06.2024
- Expanded customer base by managing Dealer Distribution Network and staff effectively.
- Accomplished regional sales HR objectives through recruitment, training, and performance management of employees.
- Communicated job expectations by planning, monitoring, and appraising employee contributions and enforcing policies.
- Developed and reviewed compensation strategies to align with organizational goals.
- Achieved regional sales objectives by providing strategic insights and recommendations based on sales data.
- Prepared action plans to implement standards for production, productivity, quality, and customer service.
- Resolved issues by conducting audits, identifying trends, and implementing necessary sales system improvements.
- Forecasted requirements and managed annual budget to meet regional sales targets while analyzing variances.
GENERAL MANAGER - SALES & MARKETING
M/s. Rosmerta Autotech Private Limited
Mumbai
07.2017 - 03.2020
- Developed and implemented strategic sales plans to achieve turnover targets and profitability goals in aftermarket and OEM channels.
- Analyzed market trends to identify opportunities and expand distributor/dealer networks.
- Executed marketing campaigns to enhance brand visibility and product awareness, managing dealer promotional activities.
- Recruited, trained, and mentored sales and marketing teams to boost performance and meet departmental objectives.
- Maintained relationships with key clients, distributors, and OEMs to ensure customer satisfaction and retention.
- Monitored inventory levels of parts and accessories to maintain product availability while optimizing working capital.
- Managed sales and marketing budget, controlling costs to enhance gross profit of department.
- Reviewed financial and sales reports monthly, quarterly, and annually, implementing corrective actions based on findings.
MANAGER - SALES & MARKETING
M/s. Saudi V-Belt Industry
Dammam
07.2013 - 06.2017
- Established and achieved monthly and annual sales volume, gross profit, and revenue goals.
- Prepared precise sales forecasts for management review.
- Recruited, trained, and motivated sales personnel while monitoring performance metrics.
- Built and maintained robust relationships with key customers, distributors, and dealers.
- Identified new market opportunities, analyzed competitor activities, and defined product positioning strategies.
- Collaborated with supply chain and inventory departments to optimize stock levels.
- Addressed client complaints, ensured timely delivery, and provided technical recommendations.
- Maintained accurate records of sales activities and customer interactions in CRM systems.
MANAGER – SALES & MARKETING
M/s. Minda Automotive Solutions Limited (Spark Minda)
Delhi
02.2005 - 06.2013
- Drove revenue growth by identifying new business opportunities and managing sales pipelines.
- Exceeded quarterly and annual sales targets through strategic planning and execution.
- Developed and implemented sales and marketing strategies based on market trends and customer demands.
- Cultivated strong relationships with distributors, dealerships, and B2B clients to enhance partnerships.
- Executed marketing campaigns, launched new products, and organized promotional activities for brand visibility.
- Recruited, trained, and motivated sales teams to consistently achieve performance objectives.
- Analyzed sales performance metrics, preparing detailed reports for senior management review.
- Spearheaded development of 80+ new products, achieving threefold sales value growth (2010-2012).
AREA SALES MANAGER
M/s. Supreme Hi-Fidelity Private Limited
Delhi
05.1999 - 01.2005
- Achieved monthly, quarterly, and annual sales targets by driving primary and secondary sales in assigned area.
- Expanded distributor and retailer network through appointment of new dealers and ensuring product availability.
- Increased market share by identifying new business opportunities and analyzing market trends.
- Enhanced product visibility at dealer showrooms through effective implementation of POP materials.
- Led and motivated sales executives to maintain high performance and compliance with company policies.
- Built strong relationships with key accounts, securing recurring sales from dealership owners and service managers.
- Submitted regular reports detailing sales performance, market insights, and competitor activities.
Education
M.B.A - Marketing & Finance
Dr. Vikhe Patil Foundations, Institute of Management & Allied Courses
Pune, Maharashtra01.1999
B. Com - Accounts
Bhopal University
Bhopal, Madhya Pradesh01.1997
Senior Secondary - Math Science
St. Xavier’s Boys School
Bhopal, Madhya Pradesh01.1994
High School - Math Science
St. Xavier’s Boys School
Bhopal, Madhya Pradesh01.1992
Skills
- Strong leadership
- Aftermarket
- OEM & OES Sales
- Analytical Skills
- Relationship Management & Negotiation
- Proficiency in MS Office/CRM software
- Mobility
- Operational Efficiency
- Technology Proficiency
- Analytical & Financial Skills
- Strategic Leadership & Management
- Market Analysis
- Inventory Management
- Employee Retention
- Sales forecasting
- Channel management
Driving licence
CG07 20060030939, 1997-06-30, 2026-09-20, Nagpur, Maharashtra, India, 2384346249, 2013-03-20, 2020-03-19, Al-Khobar (Dammam), Kingdom of Saudi Arabia
Personal Information
- Passport Number: U5956874
- Passport Date Of Issue: 2021-11-11
- Passport Place Of Issue: Nagpur
- Passport Expiry Date: 2031-11-10
- Father's Name: Late Shri Puthur Varghese Kochappan
Languages
English
Proficient
C2
Hindi
Proficient
C2
Malayalam
Proficient
C2
Tamil
Upper Intermediate
B2
Arabic
Intermediate
B1
Certification
Title : A Study on Working Capital Management Organization : Hindustan Electro Graphite Ltd., Mandideep Duration : 30 days
Title : A Study on Long Term Sources of Finance Organization : GEI Hamon Industries Ltd., Bhopal Duration : 30 days
Accomplishments
• Demonstrating a 211% revenue jump (from 180 Cr to 560 Cr) through product innovation (new variants) proves a mastery of top-line growth and product lifecycle management.
• Successfully "tapping upcountry/weak markets" indicates a high competency in Geographic Expansion and turning around underperforming territories.
• The award-winning launch of the Wiper Blade segment across 3WH and 4WH categories shows an ability to diversify product portfolios and secure immediate market share (contributing 18% of total sales).
• Experience across Commercial, Passenger, and 3-Wheeler segments reflects a versatile understanding of different buyer behaviours in the auto component industry.
• Successfully scaled monthly sales volume from 0.8 million to 2 million (a 150% increase) within a record 8-month period.
• Awarded for excellence in promoting and selling infotainment products directly within Honda Car Showrooms.
Career Goal
- Seeking Assignments in Sales / Marketing / Product Development in Automotive Spare Parts & Accessories / Channel Management, where I can contribute effectively to the sustained growth of the organization, as well as enrich myself with a restrained career growth
Timeline
NATIONAL SALES HEAD
M/s. Maxim Impex Private Limited
11.2025 - Current
REGIONAL HEAD – WEST
M/s. Crosslink Wheels Electronics Pvt. Ltd.
07.2024 - 10.2025
REGIONAL HEAD – WEST & SOUTH
M/s. TVS Mobility Services Pvt. Ltd. (My TVS)
07.2020 - 06.2024
GENERAL MANAGER - SALES & MARKETING
M/s. Rosmerta Autotech Private Limited
07.2017 - 03.2020
MANAGER - SALES & MARKETING
M/s. Saudi V-Belt Industry
07.2013 - 06.2017
MANAGER – SALES & MARKETING
M/s. Minda Automotive Solutions Limited (Spark Minda)
02.2005 - 06.2013
AREA SALES MANAGER
M/s. Supreme Hi-Fidelity Private Limited
05.1999 - 01.2005
M.B.A - Marketing & Finance
Dr. Vikhe Patil Foundations, Institute of Management & Allied Courses
B. Com - Accounts
Bhopal University
Senior Secondary - Math Science
St. Xavier’s Boys School
High School - Math Science
St. Xavier’s Boys School