SHALINI SINGH
Assistant Manager
VARANASI,UTTAR PRADESH
Summary
To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Associate Manager
OYO
Gurgaon
11.2021 - Current
- End-to-end responsibility on referral campaign management (right from ideation to conceptualization to creation of contests, to implementation and monitoring) to deliver 10% of new user URNs.
- Experimented various referral schemes in India, Indonesia and Malaysia to measure the campaign impact and ROI.
- Referral Segmentation Project to get 15% higher signups/referrer in never referred segments.
- Launched Pilot projects and tracked the success of project and later proposed to be inbuilt in Product as Pop-up nudge for referral, Referral Gamification.
- RCA in cases of referral frauds, problem solving and proposing short term and long term solution to Tech Team.
PROJECT ASSOCIATE
OYO
GURGAON
06.2019 - 10.2021
- Maintained tactical control of project budgets and timelines to drive the direct demand growth for South East Asia and Middle East market
- Evaluated MoM Growth and develop strategies to achieve monthly targets
- Ensuring other teams is running same campaign across other channel like Social Media, Partnership and Call Centre, Paid Marketing, etc.
- Worked on multiple projects to improve the Retention, Realization and Conversion Rate Optimization like OYO-Q, Check-in incentive campaign, Project Sanitizer, Mystery Deal, Discounting Framework etc.
- Led user segmented Campaign to improve the segment wise conversion like Welcome Back Campaign.
- Worked on a Project to reduce the Uninstall numbers which resulted 4% dec post launch.
- Setup Survey Campaigns post Covid ist wave to study the user intent towards travel
Education
B.Tech - Metallurgical Engineering
IIT BHU (Varanasi)
05.2015 - 05.2019
Skills
Project Management
Accomplishments
- Selected to visit Dubai Office (UAE Head Office) for business insights and challenges in Dec'19.
- Awarded 3 times with Excellence Award in last 1 year from Head of Growth and Marketing.
Timeline
Associate Manager
OYO
11.2021 - Current
PROJECT ASSOCIATE
OYO
06.2019 - 10.2021
B.Tech - Metallurgical Engineering
IIT BHU (Varanasi)
05.2015 - 05.2019
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