Shanmugaraman Suriya Muthukumar

Orchestrated cross-functional teams to devise and implement strategic plans for profitability, successfully reducing the city's EBITDA burn from

-1.5Cr to +6L within a 13 month period.

Oversaw end-to-end PnL management, campaign development, quality assurance, demand forecasting, and inventory management.

Revamped pricing strategy to optimize margins and enhance profitability within the category, resulting in a 60% incremental margins in POT category.

Strategized and successfully launched a premium assortment, scaling it to represent 21% of the total mix. This initiative directly contributed to a 5% increase in margins.

Performed in-depth customer segment analysis, developed impactful campaign strategies, resulting in a 20% growth of the active base of customers by leading 5 assistant category managers.

Oversaw product lifecycle from concept to launch, collaborating with marketing and merchandising teams to drive successful product introductions and promotions

Managed the POT category in Bangalore, overseeing operations and strategic initiatives

Increased the depth of tomato category by 23%, resulting in an incremental volume of 9T/day.

Handled the sell-side of the category, managing relationships with retailers and overseeing a daily volume of 95 MT

Played an integral role in successfully scaling operations for a new business segment, enabling it to handle 100T per month while generating a net profit of Rs7/kg.

Led a team of 13 executives and 2 team leads to successfully handle the entire last mile for Coimbatore city as part of a new city launch.

Successfully implemented an effective quality control procedure at the fulfillment center, demonstrating notable improvement with returns reduced from 14% to 6%

Managed weekly LML planning and PnL for 7 cities.