Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Honor Awards
Languages
Hobbies and Interests
Top Projects
Timeline
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Shubham Chaudhary

Shubham Chaudhary

Delhi

Summary

A product enthusiastic, results-oriented sales and Construction Management professional with over 8 years of experience in the construction chemicals industry. Expertise in driving product success through the complete market lifecycle, from technical specification and new product introduction to stakeholder training and portfolio management. Proven ability to secure product approvals and specifications within high-value projects by authoring compelling technical documentation (BOQs, submittals) and delivering expert presentations to architects, consultants, and government bodies. Adept at conducting competitive analysis and developing "Reason to Win" strategies that empower commercial teams and establish market leadership.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Sales Manager - North 2

MYK Laticrete Pvt Ltd
New Delhi
01.2025 - Current
  • Manage a sales team of seven sales professionals & one Specifications professional to achieve a 27 Cr annual target for the North 2 zone ( Delhi , Uttar Pradesh & Uttrakhand ).
  • Responsible for leading engagement activities with top architects, contractors, and developers, and ensuring 100% Project business partner's target achievement.

Assistant Manager - Specification

MYK Laticrete Pvt Ltd
New Delhi
08.2020 - 12.2024
  • Drove product specification and approval across a 150 Cr project pipeline by delivering technical presentations, authoring detailed BOQ specifications, and securing makelist inclusion with key influencers (top architects, government bodies like CPWD/RLDA).
  • Maintaining strong relation with Government bodies like AAI, RLDA, CPWD, HITES, NHSRCL to streamline business opportunities.
  • Creating business potential pipeline from major hotel chains like Hyatt group, Accor hotels, IHG, Marriot, Samhi group & Interglobe hotels.
  • Working along top 15 architects like Arcorp, GP Mathur, DFI, RSP consultants, Design associates etc to get makelist approval & BOQ specs incorporation.
  • Authored and engineered comprehensive technical submittals and documentation for product incorporation and approval in all major projects, ensuring compliance with project standards and technical requirements.
  • Developed and executed a targeted technical enablement program, delivering customized seminars, webinars, and live demonstrations on new product innovations to key industry influencers, resulting in new product specification and market awareness.
  • Provided internal technical training to upskill team members on advanced product features and application methodologies, contributing to the development of a high-performing Sales team.

Sales Engineer - Waterproofing

Asian Paints Limited
Hyderabad
08.2018 - 03.2020
  • Achieving the value budget phase wise annually - 4 cr plus.
  • Business realization by consultant's specification, marketing events, contractor's collaborations and new projects acquisitions.
  • Providing consultative technical solutions and submitting technical proposals to client.
  • Preparation of MIS reports for budget forecasting, sales pipeline, site indexing and material demand plan.
  • Entire Sales operations coordination from lead generation, proposal, stock arrangement, execution and project handover with all stake holders.
  • Timely collection of Payments from all contractors and distribution of monthly scheme benefits.

Project Engineer

Chowgule Construction Chemicals Pvt Ltd.
Mumbai
04.2017 - 04.2018
  • Oversaw the execution of 5 major waterproofing projects (approx. 200,000 sqm), ensuring adherence to method statements and quality assurance protocols.
  • Managed project resources, including a team of 6 supervisors and over 100 site personnel, while controlling cost, schedule, and inventory.

Management Trainee - Internship

AMS Project Consultants Pvt Ltd.
Pune
04.2016 - 05.2016
  • Assisted Project Manager at KSB Pumps shirwal pune project.
  • Project coordination with all the vendors and client.
  • Vendor biding process and vendor selection.
  • Preparation of quality assurance document.
  • A company that specializes in providing project management services.

Education

Civil Engineering -

Babu Banarasi Das National Institute of Technology and Management
Lucknow
06.2014

Advance Construction Management -

National Institute of Construction Research And Management
Pune
03.2017

Skills

  • Team management
  • Technical specifications
  • Construction product approvals
  • Seminars / Webinars
  • Negotiations
  • Project sales
  • Key account management
  • Architectural product marketing
  • Stakeholder management
  • Effective communication
  • Sales planning and forecasting

Certification

  • Digital Marketing Certification Course, Hubspot Academy, 03/22
  • Fundamentals of Digital Marketing certification Course, Google Digital Garage, 05/23

Accomplishments

  • Outstanding Performance - MYK Laticrete Specifications, 01/21 - 12/23, Have been given full rating based upon the achievement of my KPIs in consecutive years (2021-2022, 2022-2023).
  • First Polyurea Order - Spearheaded the successful market launch of a new Polyurea-based waterproofing technology for Asian Paints. Secured the first commercial project within one month of launch by identifying the ideal pilot site, delivering technical demonstrations on its superiority over incumbent solutions, and coordinating between the client and application teams to ensure a benchmark installation (2019).
  • Quarterly Sales Achievement - Asian Paints Waterproofing Product Sales, 10/18 - 12/19, Overachieving my budget for 5 consecutive quarters in project sales - Hyderabad territory.

Honor Awards

Sales excellence Award, 03/19, Asian Paints Limited, Commendation Award for excellent sales performance of 1.1 cr in a month in east Region.

Languages

  • Hindi, Native or Bilingual Proficiency
  • English, Native or Bilingual Proficiency

Hobbies and Interests

  • Meditation & Mindfulness
  • Public speaking
  • Travel
  • Playing Drums
  • Cooking
  • Motor & Driving enthusiast
  • Modern World History

Top Projects

  • Project: Central Vistas - Central Secretariat A, B, C (Potential 10 Cr)
    Description: Drove end-to-end product adoption, from initial makelist inclusion to final site-level approvals and business conversion.
    Strategic Contribution: Successfully navigated a complex, multi-stakeholder approval process by providing extensive technical documentation and on-site demonstrations, establishing MYK Laticrete as the primary specified solution against three major competitors.
  • Project: Noida International Airport Phase 1 (Potential 6 Cr)
    Description: Secured product specification in the master BOQ with consultants (STUP & RSP) and managed product approval with the main contractor (TATA Projects).
    Strategic Contribution: Proactively engaged with project consultants early in the design phase to author BOQ clauses that highlighted the unique technical advantages of MYK Laticrete's systems, effectively locking in the specification.
  • Project: Godrej Properties - North Zone Projects (14 Projects, Potential 9 Cr)
    Description: Managed the complete account for all North Zone projects, ensuring consistent supply and product approval across the portfolio.
    Strategic Contribution: Developed a standardized technical submittal package and approval process tailored to Godrej Properties' quality standards, streamlining approvals and making MYK Laticrete the preferred partner across multiple sites.

Timeline

Sales Manager - North 2

MYK Laticrete Pvt Ltd
01.2025 - Current

Assistant Manager - Specification

MYK Laticrete Pvt Ltd
08.2020 - 12.2024

Sales Engineer - Waterproofing

Asian Paints Limited
08.2018 - 03.2020

Project Engineer

Chowgule Construction Chemicals Pvt Ltd.
04.2017 - 04.2018

Management Trainee - Internship

AMS Project Consultants Pvt Ltd.
04.2016 - 05.2016

Civil Engineering -

Babu Banarasi Das National Institute of Technology and Management

Advance Construction Management -

National Institute of Construction Research And Management
Shubham Chaudhary