Siddarth Nuti

Built and owned end-to-end measurement infrastructure (ETL pipelines, telemetry validation, reusable analytic models) supporting acquisition, activation, retention, and monetization decision-making.

• Led analytics and experimentation initiatives that shaped product and growth decisions, managing a team of 2 analysts.
• Designed, executed, and analyzed experiments and A/B tests across platforms and brands; translated results into high-impact product and acquisition strategies.
• Developed behavioral and performance models (funnels, churn risk, CTA effectiveness, RoAS) and an AI-assisted optimization workflow, enhancing rank adherence to ~90%.
• Partnered with product, engineering, and leadership to define success metrics, evaluation frameworks, and data narratives that directly informed prioritization and roadmap decisions.

• Analyzed and implemented data-driven strategies for the Bancassurance field team at one of the largest private life insurance companies in India.
• Standardized and automated ETL process across CRM, HR, and accounting data sources, creating repository of BI reports for Day-1 performance tracking and near-real time insurance issuance tracking.
• Developed opportunity sizing model using insurance industry data, population and prosperity information, and banking information to identify cities with unrealized opportunities for 10% YoY growth.

• Ideated, developed, and executed multi-channel marketing campaigns across Display ads, Amazon Ads, and Email Marketing to generate ~$7 Mn in attributable revenue.
• Created a novel approach towards building paid social media promotions, leveraging automated data pipeline; increasing product set, leading to an increment of $1M/month (4x increase).
• Drove strategic marketing efforts during high-velocity events like Prime Day by collaborating with teams to enhance Smart Home visibility on homepage.
• Created annual merchandising Smart Home pitch deck to analyze competitive landscape and identify major players in Smart Home industry.
• Negotiated $15M Marketing Packages for Brand Partnerships, established reporting frameworks, identified key metrics, and executed targeted marketing campaigns.

• Enhanced user engagement by 25% through recalibration of company positioning and brand marketing based on analysis of customer pain points.
• Improved user experience touchpoints and reduced bounce rate by 15% through web design enhancements, competitor parity analysis, and content strategy development.
• Conducted market research on target market, competitors, industry trends, SEO keywords, and consumer behavior using various tools to gather and analyze data for informed marketing strategies.

• Consulted with Ad-tech Ops Director of Microsoft to identify and implement yield optimization strategies, enhancing overall advertising performance.
• Identified cross-functional stakeholder requirements and developed python-based automated tool, leveraging agile frameworks to streamline reporting and reduce generation time by 95%.
• Steered a high-performing team of 6 analysts and oversaw all aspects of design thinking process, while ensuring effective allocation of resources and setting OKRs, leading to a ~$500k client engagement.
• Increased 15% of ad revenue publisher properties by performing ad-hoc analysis, as well as A/B testing across Display Advertising ad sizes, while suggesting Advertiser-specific recommendations.
• Engineered strategic quality initiatives across business units through root cause analysis, identifying deliverable errors and improving client feedback for 33% of teams.
• Management Consulting firm based out of India, focused on data-driven insights

• Led team of 4 analysts in facilitating strategic initiatives for F100 pharma organization, partnering with client leadership and conducting k-means segmentation analysis, increasing adoption and salesforce activity by 5%.
• Delivered a 10% increase in return visits by identifying drivers for physician-sales rep engagement via logistic regression, marketing effectiveness analysis, and content utilization forecast during detailing and email campaigns.
• Consulted with digital marketing leadership of AbbVie to generate insights on salesforce adoption and marketing effectiveness.
• Reduced time duration to conduct trials by 25% via a compilation of publicly available and internal clinical trial data in coordination with the R&D Analytics team.
• Managed consulting projects in India, delivering data-driven insights to clients.