Summary
Overview
Work History
Education
Skills
Awards
Hobbies and Interests
Timeline
Generic
SIDDHANT TRAR

SIDDHANT TRAR

Summary

Result-oriented professional with over 6 years of experience in Business Development, Sales, Team Management & related activities. Extensive experience of end-to-end Sales Process & Business Operations with deep understanding of critical business drivers in National Market.

An effective communicator & team player with capabilities to work under high stress level, manpower management & meeting targets within deadlines

in multi-location environment.

Overview

9
9
years of professional experience

Work History

Sr. Area Sales Manager

Phonepe
Pune
12.2022 - Current
  • Managing a team of 15 ASM, 30 TSE and 350+ BDE and delivering 25% of UPI transactions in Maharashtra and catering services to 1.2 Lacs Active merchants
  • Improved MAM by 8% and Market share by 10% last in 1 year by hiring and training the right talent with infra ramp up by 40% from 200 to 350+ BDE
  • Increased penetration of Smart Speakers from 20k to 60k outlets in a span of 1 year
  • Launched Lending business in Apr '23 and scaled to 100 Cr disbursement by Nov'23
  • Maintaining the inactivity of SS Devices below 25% which minimizes rental loss

Cluster Lead, (Women Hair Laser & Hydra Facials ), Gurgaon

Urban Company (UrbanClap )
07.2022 - 10.2022
  • Managed the entire operations of LHR & HF category pan India across 7 cities
  • Lead the team of Senior Managers and Category Managers to build the supply
  • Handled the quality and safety of the category to keep NPS>50 month on month
  • Managed the complete life cycle of 200+ partner and retaining them on UC platform

Demand Lead- FMCG & Staples BU- East Delhi, Ghaziabad & Noida

Udaan
10.2021 - 06.2022
  • Managed a entire sales & distribution of FMCG and Staples business for 3 cities with a team of 250+ which includes Area Manager, Sales Officer & BDE's
  • Achieved annual business of Rs 250+ crores with a base of 10000+ retailer
  • Performed functions related to Demand Planning, Topline & Bottom-Line accountability, Productivity & NPS performance
  • Played a pivot role in achieving the Unit Economics of the cluster- CM 1 and 2 by planning SKU wise GMV factoring RPK(Revenue per kilo) vs CPK(Cost per Kilo)
  • Demand Planning of the area- Top & Bottom line, ABS and AOV, Vertical Numbers, reach to retailers in sync with Ops plan to meet -Tonnage & touch point viability of the city

Cluster Sourcing Manager FMCG-Punjab State

Udaan
04.2020 - 09.2021
  • Build City Sourcing from Scratch and Launched two City of 1M+ Population
  • Managed the working capital, topline and bottom line of the cluster for FMCG business
  • On-boarded 40+ Strategic to meet geographical sales demand
  • Developed the right assortment mix as per the city demand through Market visits by understanding buyer insights, seller past sales trends & incorporating the FMCG Nielsen demographics consumption data of Punjab State for different categories and brands
  • Reduced Inventory Days on Hand from 22 to 8days, and payable days from advance to 10 days credit, which helped us to hit negative working cycle during Sep 2020
  • Increased margin by 200basis points from Marketplace to Inventory Model, 100basis during the journey from one city to 3 cities in Punjab with incremental volumes through QPS

Business Development Manager- Delhi, Ghaziabad & Noida

OYO Rooms
07.2018 - 03.2020
  • Created the funnel of 2000+ rooms (Running hotels, Brownfield and Greenfield projects) & signed 1100+ rooms under 4 different brands as per different criteria & eligibility

Business Analyst, Noida

Grail Research (Integreon India Ltd.)
06.2015 - 07.2016
  • Delivered projects in business research and consulting domain such as TechnologyMedia, Travel & Tourism & Consumer Products & services

Education

PGDM -

IIM Ranchi
Ranchi
03-2018

B.tech - Electrical Engineering

NIT Kurukshetra Haryana
Kurukshetra
06-2015

XII -

Vandana International School
03-2011

X -

Shardein School
Muzaffarnagar
03-2009

Skills

  • Team Management - Multi Layered
  • Sales & Distribution
  • Category management
  • PnL Handling
  • Business Scaling 0 to 1 to 100
  • Resource Mapping
  • Business Planning
  • Partnership Strategy

Awards

  • Received Certificate of Appreciation for Highest Business Growth Q1 F'22
  • Received Man of the Series award during biggest B2B Sales for best performance during Aug 2021

Hobbies and Interests

  • Travelling
  • Reading Travelouges

Timeline

Sr. Area Sales Manager

Phonepe
12.2022 - Current

Cluster Lead, (Women Hair Laser & Hydra Facials ), Gurgaon

Urban Company (UrbanClap )
07.2022 - 10.2022

Demand Lead- FMCG & Staples BU- East Delhi, Ghaziabad & Noida

Udaan
10.2021 - 06.2022

Cluster Sourcing Manager FMCG-Punjab State

Udaan
04.2020 - 09.2021

Business Development Manager- Delhi, Ghaziabad & Noida

OYO Rooms
07.2018 - 03.2020

Business Analyst, Noida

Grail Research (Integreon India Ltd.)
06.2015 - 07.2016

PGDM -

IIM Ranchi

B.tech - Electrical Engineering

NIT Kurukshetra Haryana

XII -

Vandana International School

X -

Shardein School

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SIDDHANT TRAR