Siva Govindaiah. G
Hyderabad
Summary
Achievement-driven Business Leader experienced in FMCG and OTC sectors, consistently delivering revenue and profit growth objectives. Maximized revenue opportunities through effective forecasting, pricing strategies, and optimal distribution channels. Focused on strategic planning and execution, enhancing market presence and establishing strong distributor relationships, while leading teams to achieve double-digit growth and exceeding sales targets.
Overview
5
5
Languages
14
14
years of professional experience
Work History
Senior Area Business Manager
Piramal Enterprises Limited.
03.2024 - Current
- Oversaw entire area to build sales and enhance product awareness through distribution, promotion, and merchandising, ensuring consistent sales performance.
- Delivered annual target of 104% with YTD growth of 28%
- Delivered annual target of 102% with YTD growth of 18% YTD-25'26
- Increased team incentives from 20% to 100%, resulting in heightened motivation and improved performance.
- Improved consistency in area productivity from 40% to 75%.
- Successfully launched 5 New Products in the last 12 months.
- Merchandising outlets increased from 600 to 1200+
- Rebuilt the entire team within 3 months, strengthening team dynamics and capabilities.
Area Manager
Minimalist (Uprising Science Pvt Ltd).
03.2023 - 02.2024
- Responsible for overseeing the entire area in order to build sales and raise product awareness by distribution, Promotion, and Merchandising. Ensuring the sales are consistent.
- Analyzing and benchmarking the activity of competitors.
- Successfully launched 4 New Products in a 1 Month period.
- Executed product placement in over 100 retail outlets across the region. and Margin Negotiation done Less than <25%.
- Placed products in 100+ outlets and negotiated margins to remain under 25%.
- Successfully launched 4 New Products in a 1-month period.
Area Business Manager
Piramal Enterprises Limited.
08.2021 - 02.2023
- Oversaw the entire area to build sales and raise product awareness through distribution, promotion, and merchandising.
- Analyzing and benchmarking the activity of competitors. Creating deliverables and goals for the entire team.
- Improved productivity consistency in the area from 40% to 70% through process optimization.
- Increased team incentives from 20% to 100% through targeted motivation strategies.
- Expanded merchandising outlets from 400 to over 800 by developing strategic partnerships.
- Increased productivity in the consistency area from 40% to 70%.
- Successfully launched 3 New Products in the last 9 months.
- Concentrated on achieving the Supradyn brand incentive in June 2022.
- Mentored a TSO who passed the assessment and earned a promotion to SO.
Senior Business Development Executive
L'Oréal India Pvt. Ltd.
10.2014 - 08.2021
- 40% + Consistence growth given MT Chains (Walmart, D mart, Metro, Reliance)
- Contributed to the business growths of Costal belt of AP by successful new launches, range selling, expansion of reach to 500+ O/Ls and appointing sustainable infra in tier 2towns like Rajahmundry and Kakinada which led to a growth of 25%+
- Developed the modern trade business for which an NSM appreciation was received during a market visit and helped get an additional head count from 7 to 11 members
- Drove business growth in coastal belt of AP through successful new launches, range selling, and expanding reach to 500+ outlets while establishing sustainable infrastructure in tier 2 towns like Rajahmundry and Kakinada, resulting in over 25% growth
- Launched dedicated makeup category in Reliance Mart, enhancing product range.
- Relocated from Vizag HQ to Vijayawada HQ to fulfill organizational needs.
- Pulled up the territory from a -16% to +1% growth by opening 20+ Sub-Distributors, 200+ Retail Outlets and upgrading 50+ existing outlets into program outlets in 2016
- Conducted training program for the sales team and dealers on Sales processes, NewProduct launches and GST Implementation
- Implemented Suvidha mobile PSR Order tracking application and ensured 2000+ Outlets are Geotagged
Sales Officer
Hindustan Unilever Limited
02.2013 - 09.2014
- Created a new cluster, appointed distributors and guided them with infrastructure requirements to develop a sustainable business
- Built turnover from 80L to 210L with a low DB investment by 3X rotation which led to a healthy ROI of 20%+
- Expanded reach by creating 50 new Shakti towns and 1500 outlets with GPS tagging for the World CEO visit.
- Created new cluster, appointed distributors, and guided on infrastructure requirements to establish sustainable business
Education
MBA - Marketing & Finance
SI-MITS College, Jawaharlal Nehru Technological University
HyderabadB.COM -
Career Degree College, Kakatiya University
Skills
- Sales & marketing
- Business development
- Key account management
- Distributor management
- Channel distribution
- Retail execution
- Sales forecasting
- Market intelligence
- Data analysis
- Revenue expansion
- Territory planning
- Supply chain optimization
- Team management
Accomplishments
- Gained exposure of setting up distribution infra across AP.
- Recognized with best performer in south award at L'Oréal in the year 2018.
- Drove retail sales with 18% year on year growth in L'Oréal.
- As a team, won 2 International trips to Bangkok and Malaysia
- Grew the Market Shares of Key Brand Black Naturals Hair Colour from 3% to 7% as perNielson data.
- As a team, won 1L price money for a new launch for highest volumes and best execution
- Won the I Phone X contest Q1'2019, which was awarded to only 5/35 BDE's. Won the 60" LED TV Contest Q3'2019, which was awarded to only 4/35 BDE's.
- Achieved all India Champion of Champion 1st runner-up Award by – 2024'25.
- Achieved all Indian Brand height achievement Award by – 2024'25
Languages
Telugu
First Language
English
Advanced
C1
Hindi
Advanced
C1
Kannda
Advanced
C1
Tamil
Upper Intermediate
B2
Timeline
Senior Area Business Manager
Piramal Enterprises Limited.
03.2024 - Current
Area Manager
Minimalist (Uprising Science Pvt Ltd).
03.2023 - 02.2024
Area Business Manager
Piramal Enterprises Limited.
08.2021 - 02.2023
Senior Business Development Executive
L'Oréal India Pvt. Ltd.
10.2014 - 08.2021
Sales Officer
Hindustan Unilever Limited
02.2013 - 09.2014
MBA - Marketing & Finance
SI-MITS College, Jawaharlal Nehru Technological University
B.COM -
Career Degree College, Kakatiya University