Sonal Dass
Gurugram
Summary
Results-driven ERP, SaaS, and Cloud Sales Professional with 8 years of experience in inside sales and partner-led demand generation for Oracle ERP Cloud and NetSuite solutions. Expertise in building sales pipelines and enhancing conversion rates to drive revenue growth in global B2B accounts. Holds an MBA and B.Tech with a deep understanding of ERP and SaaS sales cycles.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Tele Partner Account Manager
Denave
Noida
10.2024 - Current
- Develop targeted client engagement initiatives resulting in 20-30 quarterly SQLs for Oracle NetSuite ERP solutions.
- Identified customer needs and mapped Oracle NetSuite ERP modules accordingly, collaborating with solution consultants for demos, scoping, and technical validation.
- Improved lead-to-opportunity conversion by ~18%.
- Managed relationships with NetSuite marketing and sales teams to drive collaboration and support initiatives.
- Conducted monthly client meetings to review performance metrics and pinpoint improvement opportunities.
- Prepared and delivered weekly reports to clients and management, highlighting key insights and performance metrics.
- Ensured CRM accuracy exceeded 95% by regularly updating and verifying data.
Inside Sales Account Manager
Accenture
GURUGRAM
04.2024 - 09.2024
- Achieved 120% of upsell/cross-sell targets.
- Cultivated customer relationships, enhancing satisfaction and retention rates.
- Contributed to development of n6–8 Cr sales pipeline through strategic collaboration with team members.
- Optimized Google Ads accounts across multiple campaigns, achieving higher Quality Scores, improved ROI, and measurable increases in conversion rate.
- Oversaw end-to-end Google Ads accounts, optimizing campaign structure, targeting, and bidding strategies to increase CTR, lower CPC, and generate qualified leads.
Tele Account Manager
Denave
Noida
01.2021 - 06.2024
- Ranked top in sales performance within team, reflecting consistent achievement of sales targets.
- Qualified over 1200 B2B leads annually, contributing to pipeline growth.
- Reduced sales cycle time by 15%.
- Served as primary contact for Dell storage & backup solution customers, enhancing relationships and coordinating with technical teams for demos and PoCs.
Inside Sales Specialist
Majorel India
GURUGRAM
07.2020 - 01.2021
- Generated high-quality SQLs for HPE server, storage, and backup solutions through targeted outreach, delivering consistent pipeline growth.
- Achieved 35%+ meeting-to-opportunity conversion.
- Conducted structured outreach and research to build qualified prospect lists, enhancing targeting accuracy using various sales tools.
- Utilized CRM software to track leads and manage sales pipeline, ensuring data integrity and visibility throughout the sales process.
Senior Research Analyst
iSOURCe
Noida
07.2017 - 10.2019
- Researched 500+ enterprise accounts to identify key opportunities and inform strategy.
- Improved prospect data accuracy by 25%.
- Supported n10+ Cr annual pipeline.
- Generated leads through targeted outreach efforts for AWS, IBM, and SaaS projects via cold calling.
Marketing Executive
Scientific India
Ambala Cantt
06.2016 - 06.2017
- Developed marketing strategies to enhance brand visibility and engagement.
- Managed social media accounts to promote products and services effectively.
- Organized promotional events to increase community awareness of scientific products.
- Maintained an up-to-date database of customers' contact information.
Education
MBA - Marketing & Finance
Punjab Technical University
01-2016
B.Tech - Electronics & Communication
Kurukshetra University
01-2012
Skills
- ERP / SaaS / Cloud Sales
- Inside Sales
- Lead Qualification
- Account Management
- Sales pipeline optimization
- Lead conversion strategies
- Performance metrics analysis
- CRM management
- Customer relationship management
- Cross-functional collaboration
- Cross-team collaboration
- Upselling
- Cross-selling
- Problem solving
- Effective communication
Certification
- Google Ads Certifications
- Data Science certification by IBM
Timeline
Tele Partner Account Manager
Denave
10.2024 - Current
Inside Sales Account Manager
Accenture
04.2024 - 09.2024
Tele Account Manager
Denave
01.2021 - 06.2024
Inside Sales Specialist
Majorel India
07.2020 - 01.2021
Senior Research Analyst
iSOURCe
07.2017 - 10.2019
Marketing Executive
Scientific India
06.2016 - 06.2017
MBA - Marketing & Finance
Punjab Technical University
B.Tech - Electronics & Communication
Kurukshetra University