Spandan Geetimoy Pattanaik
Area Business Manager
Bengaluru
Summary
Results-oriented business management professional with over 6 years of experience in sales, marketing, and business development, specializing in operational efficiency and team leadership. Expertise in strategic planning and market analysis drives growth and enhances market share, consistently achieving significant revenue increases across diverse sectors. Proven ability to craft and implement innovative sales and marketing strategies that improve acquisition quality, complemented by a strong focus on customer relationship management and distribution expansion. Demonstrated leadership in managing large teams across multiple locations while fostering robust relationships with distribution partners through strategic insights and consultative solutions.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Area Business Manager
Aditya Birla Fashion Retail Ltd.
07.2024 - 08.2025
- Leading comprehensive retail operations for Peter England’s FOFO stores in Tier 2 and Tier 3 markets, driving operational excellence, and optimizing store performance.
- Mentoring a diverse team of 32 store managers and over 100 sales associates across Andhra Pradesh, fostering a collaborative and high-performance work environment.
- Driving the end-to-end process of new store openings, including strategic property selection, successful franchisee negotiations, and efficient store launch execution.
- Implementing effective promotions and communication strategies, leveraging below-the-line (BTL) marketing to enhance brand visibility and customer engagement, contributes to overall sales growth.
- Analyzed market trends and competitor activities, adjusting strategies to maintain a competitive edge.
- Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.
- Developed strong relationships with key clients for long-lasting partnerships and increased profitability.
- Delivered consistent revenue growth by executing targeted marketing campaigns tailored to specific client needs.
- Provided ongoing training for sales representatives in product knowledge, selling techniques, and account management skills.
Cluster Manager
Reliance Retail (Reliance Jewels)
06.2022 - 03.2024
- Drove financial performance in the assigned cluster, consistently met or exceeded sales targets across various timeframes.
- Managed the profitability of all stores by evaluating and optimizing P&L statements, addressed performance gaps & implemented strategic business plans.
- Ensured stores achieved their goals by strategically selecting product categories and brands to maintain healthy margins.
- Developed retail plans with budget oversight; reviewed and adjusted KPIs; ensured store managers met desired outcomes.
- Collaborated on crafting & executing targeted BTL marketing strategies and planned in-store promotional activities.
- Maintained balanced stock levels within budget, improved sales efficiency and stock turnover through proactive management.
- Aligned hiring practices with business needs & store expansion plans; facilitated the exchange of best practices across all locations.
- Enhanced customer service to boost the Net Promoter Score (NPS) and maintained operational excellence through strict commercial compliance and effective staff management.
Territory Manager
Cars24
02.2021 - 05.2022
Area Business Manager
Blackbuck
01.2020 - 02.2021
Senior Business Development Manager
OYO Rooms
07.2018 - 01.2020
Education
MBA - Marketing
IBS
Hyderabad01.2016
BBM - Marketing
Garden City College
Bengaluru01.2014
Skills
Channel Sales Management
Timeline
Area Business Manager
Aditya Birla Fashion Retail Ltd.
07.2024 - 08.2025
Cluster Manager
Reliance Retail (Reliance Jewels)
06.2022 - 03.2024
Territory Manager
Cars24
02.2021 - 05.2022
Area Business Manager
Blackbuck
01.2020 - 02.2021
Senior Business Development Manager
OYO Rooms
07.2018 - 01.2020
MBA - Marketing
IBS
BBM - Marketing
Garden City College
AWARDS & ACHIEVEMENTS
- Awarded Outstanding Cluster Manager for exceptional performance during the Dhanteras festive period (FY 2022-2023).
- Conferred with the Cluster Level Zero SOP Deviation Award for adherence to standard operating procedures during the 2022-2023 period.
- Received the Transformational Mile Award for significant contributions and innovative solutions at Blackbuck.
- Recognized with the Five Star ABM award for achieving the highest net profitability over two consecutive quarters at Blackbuck.
- Earned accolades at Blackbuck for developing a new Supply Discovery Framework and conducting impactful market research.