SRINIVAS VARDHAN

• Restructuring account function by monthly updates to sales team/customer on account ledger, outstanding & collection updates
• General Administration of Erbis Engineering Co Ltd in Northern India
• Responsible for INR. 150 CR turn over for Capital Medical Equipment (CT, Cath Lab, Ultrasound and MRI)
• Devising turnaround strategy towards assigned markets, thereby increasing turnover & capturing market share
• Reinvigorating the company and creating a more responsive & market-driven organization resulting, by revamping the business model & strategy
• Strengthened and build on business interests of Erbis Engineering Co.Ltd in Government & Corporate sales
• Managing General Administration
• Collaborated with department heads to establish goals and work plans.
• Reviewed performance results to target and take corrective measures with authorization and escalation.
• Managed budget implementations, employee evaluations, and contract details.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Assisted in recruiting, hiring and training of team members.
• Reported issues to higher management with great detail.

Installed over 120+ power injectors single & dual CT Injectors and Cath Lab Injectors
Successfully appointed 5 distributors all over South Asia
Winner of the HLL Government Tender for 26 Power Injectors
Established service network across the country
Assisted in developing Apollo RT Team in South Asia
Led presence of Apollo RT Injectors in all major hospitals/diagnostic centres in the region

• Steered the company operations in India, and managed Imaging, Critical Care, Renal & OT products
• Spearheaded entire P/L of Imaging Critical Care & Renal business for South Asia
• Bagged the tender of government of Karnataka state health for 195 ECG monitors in 2017
• Achieved INR. 187 crores top line for 2017-2018, up from INR. 90 crores last FY
• Initiated service matrix, customer delight & positive experience programme
• Administered total strength of 89 team members from sales, marketing, administration, services, application specialists & customer services departments
• Accomplishments government projects in Maharashtra, Tamil Nadu, Gujarat, Jharkhand, Odisha & Haryana
• Identified & appointed distributors in 24 states of India
• Conducted road shows in tier 2 & tier 3 centres, resulting increased volume of business last 3 months
• Increased customer satisfaction levels by developing targeted marketing campaigns and product offerings tailored to specific demographics.

Successfully attained INR.76 crores top line revenue in 2015 from INR 27 Crore in 2014 through focusing on Core customers like Radiologists & Orthopedician all over India
Achieved Record sales for Canon Flat panel Detectors in 2015
Accomplishment INR. 76 Crores in 2016-2017
Launched processes and systems across the sales team
Directed a sales team of 34 members
Attained business from Corporate Hospitals like Narayana Hrudulaya, Apollo Group, JJ Hospital & so on
Completed Government & Turnkey projects in UP, TN, Maharashtra, Kerala, MP, and Karnataka

• Developed and implemented strategies to increase sales and profitability.
• Developed and executed strategic plans for business growth and expansion, resulting in increased market share.

• Successfully launched the company with 4 Directors including self
• Managed overall P&L management for Resonance Healthcare South Asia Business and reported to the CMD in New Delhi
• Introduced manufacturing of Imaging/Pharmaceutical products, Medical Devices including Contrast Medium, Diabetic Range, Oncology Pharma in India and successfully introduced the products in various major hospitals across India
• Formulated sales plans for Medical Devices, Critical Care products to ensure achievement of agreed sales volume & market share
• Launched the start-up company along with manufacturing specialized pharmaceuticals
• Identified & appointed distributors across South Asia through networking thereby resulting in driving growth of GBU for both Imaging as well as Pharmaceutical business
• Initiated INSUCROM for managing Diabetics and REZORICH for Thalassemia patients in North India
• Augmented sales by 25% Y-o-Y by identifying and establishing strategic alliances / tie-ups with suitable channel partners resulting in deep market penetration and reach for achieving profitability
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.

• Company Overview: Spin off company from Covidien Healthcare
• Spin off company from Covidien Healthcare
• Resolved problems, improved operations and provided exceptional service.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Organized and detail-oriented with a strong work ethic.
• Skilled at working independently and collaboratively in a team environment.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Proved successful working within tight deadlines and a fast-paced environment.

• Enhanced OI by 21% and revenue by 30% year-on-year
• Introduced the Medical Devices Business in SAARC and managed complete sales resulting in achieving increased sales growth
• Augmented Power Injector Medical Devices and Radiology contrast medium by 25% in Bangladesh, Nepal & Sri Lanka
• Successfully launched Nuclear Medicine Radioisotope Business in India and Sri Lanka in 2013
• Participated in the team which successfully restructured South Asia Operations by making the team lean & mean
• At Covidien Healthcare, Chennai:
• Acknowledged for achieving a business turnover of $ 7 MN at a healthy OI
• Developed Puritan Bennett PB 840 Ventilator in high-end segment as market leader in short period of 15 months of launching
• Ensured & maintained leadership status in Bangladesh and Sri Lanka for all products achieving the top line & bottom-line goals
• Initiated Power Injector Medical devices to various OEM like Philips Medical Systems, GE Healthcare, Siemens, Toshiba, & so on
• Headed the team in promotion of Critical care products like Ventilators, Respiratory Monitoring Services, & so on
• Introduced Contrast Medium/Nuclear Medicine products in Nepal and launch of Visipaque (Iso-osmolar dimer CM) in Sri Lanka
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
• Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
• Participated in trade shows and conferences to network and generate leads.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Introduced Prisma - the CCRT (Critical Care Medical equipment) in South Asia
Identified & selected distributors for CRRT Nephrology/Critical care divisions all over Indian sub- continent
Established dealer network in the region and established contacts with large institution clients, govt./army, corporate hospitals
Augmented the sale of dialyzers and Hemo filters by over 50% in comparison to the previous years
Seized the single largest order for Hemodialysis units for Apollo Group

• Accomplished multiple tasks within established timeframes.
• Controlled costs to keep business operating within budget and increase profits.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.
• Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
• Managed budget allocations to prioritize spending on high-impact projects, optimizing resource utilization.
• Reduced operational costs through comprehensive process improvement initiatives and resource management.

• Company Overview: Amersham Healthcare taken over by GE Healthcare
• Amersham Healthcare taken over by GE Healthcare
• Worked as an active member of the team which increased business by 200% in Bangladesh in 2004
  Single-handedly managed various projects and mentored the team in the entire Eastern region
  Acted as a member of “One GE” concept and exposure to Medical Devices like CT scanners, MRI & Catheterization Labs
  Maintained 65% market share in the East making it the highest for the company in India on consistent basis
  Acknowledged with ‘Consistent Performer’ and ‘Best Employee’ Awards in 2004
  Introdcued Visipaque in the East and SAARC countries
  Received the biggest ever Global government tender for CM in Sri Lanka, exceeding $4.5L for the year 2002
  Introduced Nuclear Medicine business in India, Bangladesh, Nepal and Sri Lanka
• Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
• Managed senior-level personnel working in marketing and sales capacities.
• Boosted brand growth by devising strategic network and marketing tactics.

• Company Overview: Nycomed & Amersham Merged into Amersham Health
• Nycomed & Amersham Merged into Amersham Health