Sukhdeep Singh Anand
Navi Mumbai
Summary
Dynamic Zonal Business Manager at CEAT Limited with a proven track record in business strategy and team leadership. Achieved 32% YoY growth by optimizing distribution channels and executing targeted marketing initiatives. Expert in driving market share and fostering high-performance cultures, leveraging strong analytical skills to enhance operational efficiency.
Overview
16
16
years of professional experience
Work History
Zonal Business Manager
CEAT Limited
06.2025 - Current
- Oversaw sales operations across Maharashtra, Chhattisgarh, and Goa, achieving targets for volume and profitability.
- Executed localized marketing campaigns that successfully launched products and drove region-specific initiatives.
- Developed distribution networks that maximized ROI on trade marketing expenditures.
- Analyzed market trends and competitor activities to guide strategic planning and territory development.
- Enhanced brand visibility through strategic promotional planning and retail engagement activities.
- Coached and motivated cross-functional teams, enhancing collaboration among senior sales representatives and marketing staff.
- Collaborated with head office teams in marketing, supply chain, and finance for seamless execution.
Senior Product Manager
CEAT Limited
02.2024 - 05.2025
- Managed end-to-end product lifecycle—from market research and development to launch and phase-out
- Aligned product roadmap with business goals and market needs, driving collaboration with R&D, quality, and manufacturing teams
- Increased market share by 2.5% in the first year through strategic product planning and execution
- Led commercial tyres to become the highest-growing category across the portfolio
- Captured customer and market feedback to enhance product improvement and drive innovation initiatives
- Supported sales and marketing teams by developing product positioning, delivering technical training, and implementing go-to-market strategies
- Conducted pricing analysis and coordinated with supply chain to ensure product availability and timely delivery
Senior Regional Manager - New Delhi & Western UP
CEAT Limited
01.2022 - 01.2024
- Delivered 32% YoY growth – highest among all regional offices pan-India
- Recognized as Best Regional Office – North India and Runner-Up – Pan India for exceptional regional performance
- Achieved highest market share in Delhi for passenger car tyres
- Led regional sales and distribution for passenger car tyres, managing retail and channel networks
- Developed and executed region-specific strategies to drive revenue, market share, and customer engagement
- Expanded two-wheeler tyre sales distribution network by appointing targeted distributors per GTM plan and increasing sub-dealer reach
- Mentored and built a strong team culture focused on performance, growth, and leadership development
- Developed 3 team members into leadership roles, enhancing team capacity and succession planning
- Appointed the maximum number of CEAT Shoppes (exclusive premium retail outlets)
Regional Manager, Andhra Pradesh
CEAT Limited
03.2019 - 12.2021
- Achieved 35% CAGR and led region to highest 2W market share in India
- Awarded Best Regional Manager – Distribution (All India) & South (FY21)
- Recognized on Future Leader Board (FY22) and as Opcom Star of the Month
- Managed B2B commercial tyre business and developed dealer and sub-dealer networks to enhance market reach
- Scaled 2W and passenger car tyre sales through strong channel partnerships and go-to-market execution
- Led sales planning and territory growth while coordinating cross-functional collaboration for consistent results
- Mentored team members, developed leadership pipelines, and ensured high field performance through targeted coaching
Regional Distribution Manager
CEAT Limited
08.2017 - 02.2019
- Oversaw distribution network of distributors, sub-dealers, retailers, and institutional clients, ensuring effective product reach.
- Executed distribution strategies, optimizing coverage, product availability, and last-mile efficiency.
- Aligned sales distribution with supply chain functions, improving product flow and reducing service gaps.
- Led and managed high-performing sales team to achieve volume growth and market share.
- Achieved consistent sales growth through structured market planning and effective relationship management.
- Implemented sales processes and route-to-market strategies, enhancing accountability and alignment with business objectives.
- Conducted market visits and training programs to engage partners and improve collaboration.
- Identified and developed talent within the team, fostering a performance-driven culture.
Regional Service Manager
CEAT Limited
11.2015 - 07.2017
- Established service division in North West and Central Haryana to expand regional market presence.
- Managed major fleet accounts and institutional clients, enhancing product performance and customer satisfaction.
- Conducted on-ground audits to optimize tyre life and efficiency.
- Enhanced dealer service network, increasing after-sales responsiveness and support for customers.
- Collaborated with cross-functional teams to integrate customer feedback into product enhancements.
Territory Manager
CEAT Limited
07.2012 - 10.2015
- Managed operations in six districts: Amabla, Karnal, Kaithal, Kurushetra, Panchkula, and Yamunanagar, aligned with regional goals.
- Managed territory sales operations and developed strategic customer relationships.
- Conducted market analysis to identify growth opportunities and competitive trends.
- Coordinated promotional activities to enhance brand visibility in assigned regions.
Sales Officer, Ganganagar
JK Tyre & Industries Ltd.
03.2011 - 06.2012
Territory Sales Executive, South Delhi
MRF Limited
01.2010 - 06.2010
Education
Leadership Development Programme -
Indian Institute of Management Ahmedabad
Ahmedabad07-2022
Master of Business Administration - Sales & Marketing
Kurukshetra University
Kurukshetra06-2009
Bachelor of Commerce -
Kurukshetra University
Kurukshetra05-2007
Skills
- Channel management
- Marketing planning
- Team leadership
- Process optimization
- Team leadership
- Database management
- Database management
Personal Information
- Nationality: Indian
- Marital Status: Married
Languages
- Hindi
- Punjabi
- English
Accomplishments
Best Regional Manager – North India and Runner-Up – Pan India
Timeline
Zonal Business Manager
CEAT Limited
06.2025 - Current
Senior Product Manager
CEAT Limited
02.2024 - 05.2025
Senior Regional Manager - New Delhi & Western UP
CEAT Limited
01.2022 - 01.2024
Regional Manager, Andhra Pradesh
CEAT Limited
03.2019 - 12.2021
Regional Distribution Manager
CEAT Limited
08.2017 - 02.2019
Regional Service Manager
CEAT Limited
11.2015 - 07.2017
Territory Manager
CEAT Limited
07.2012 - 10.2015
Sales Officer, Ganganagar
JK Tyre & Industries Ltd.
03.2011 - 06.2012
Territory Sales Executive, South Delhi
MRF Limited
01.2010 - 06.2010
Leadership Development Programme -
Indian Institute of Management Ahmedabad
Master of Business Administration - Sales & Marketing
Kurukshetra University
Bachelor of Commerce -
Kurukshetra University