Designing,Art,Crafts
SUSHMITA VEDPATHAK
Salesforce Marketing Cloud Developer
PUNE
Summary
Results-driven Salesforce Marketing Cloud Developer specializing in designing and deploying personalized, data-driven marketing campaigns. Delivered scalable marketing solutions through expertise in HTML, CSS, AMPscript, SSJS, and tools such as Email Studio, Journey Builder, and Automation Studio. Collaborated effectively with marketing and cross-functional teams to enhance campaign deployment, audience segmentation, and customer journey automation.
Overview
3
3
Languages
6
6
years of professional experience
Work History
Quality Analyst Marketing Cloud
CRIF Solutions India,PVT.LTD
Pune
12.2019 - 11.2025
- Performed QA testing, validated dynamic content, verified links and tracking, and completed pre-send checks before campaign deployment.
- Tested emails across major email clients and devices, including Outlook, Gmail, and mobile platforms, to ensure consistent rendering.
- Troubleshot email rendering, tracking, and delivery issues to ensure successful campaign launches.
- Followed brand guidelines, accessibility standards, and email best practices to ensure quality and compliance.
- Worked closely with the marketing and data teams to understand campaign requirements and implement email solutions.
- Supported email campaign execution through Journey Builder and Automation Studio.
- Designed and developed responsive email templates using Salesforce Marketing Cloud Email Studio and Content Builder.
- Created and customized email templates using HTML, CSS, and AMPscript, to deliver personalized customer experiences.
- Used subscriber data and data extensions to personalize email content and improve customer engagement.
- Maintained reusable email templates and content blocks for faster campaign development.
Other Skills
Certification: UI/UX Developer
Institute Name : Felix IT Systems institute, Pune.
Design Tools: Figma, Adobe XD, Adobe Illustrator, Adobe Photoshop
Hands-on experience creating wireframes, responsive UI designs, interactive prototypes, visual assets, and marketing creatives.
Interests
Timeline
Quality Analyst Marketing Cloud
CRIF Solutions India,PVT.LTD
12.2019 - 11.2025