Susovan Chatterjee
Asansol
Summary
Results-driven Sales Manager brings outstanding analytical, multitasking and time management abilities & having State level experience of around 28+ years in Sales & Distribution, Business Development, Distribution Urban/Rural markets, Market analysis, Team building, Product launches, Promotions & Launching new Start ups in FMCG (Foods & Non Foods), Healthcare /OTC, Capital, Telecom & Insurance Industry
Overview
31
31
years of professional experience
Work History
Sr Area Sales Manager
AFP Manufacturing Co Pvt Ltd
Asansol
07.2022 - 10.2023
- Company Profile - FMCG Foods (Chip's, Snack's & Namkeen's - Brand Munchhonn) New Start up
- Handled business of 50.0 Lakhs / month with 30 Distributors
- Overall in charge of Consumer division for entire West Bengal and Sikkim
- Total Reporter 1 ASE and 10 Sales Officers
- Handled 1 depot at Hajipur (Bihar)
Sr Area Sales Manager
Anchor Consumer Products Pvt Ltd
Siliguri
02.2021 - 07.2022
- Company Profile - FMCG (Home, Personal & Oral care - Brand Anchor & Dyna)
- Build up entire new Distribution & Manpower set up
- Handled business of 25 Lakhs / month with 32 Super/Distributors
- Overall In charge of Consumer division for North Bengal & Sikkim
- Total Reporter 2 ASE's & 6 Sales Officers
- Handled 1 depot at Siliguri
Area Sales Manager
Gopal Corp Co Limited
Asansol & Siliguri
06.2018 - 02.2021
- Company Profile - FMCG (Snack's, Chip's & Namkeen's - Brand Tato Chip's & Lalaji Namkeen's) New Start up
- Handled business of 150 Lakhs / month with 20 Super & 40 Distributors
- Overall In charge of Consumer division for South Bengal & Sikkim
- Total Reporter 2 ASE's, 10 Sales Officers & 10 Isr's
- Handled 1 depot at Dhulagarh (WB)
State Head
Dukes Products (India) Limited
Asansol & Siliguri
02.2017 - 05.2018
- Company Profile - FMCG (Biscuits, Chocolate, Wafers & Confectionaries)
- Handled business of 100 Lakhs / month with 2 Supers & 15 Distributors for Bakemate & Ankit division
- Overall In charge of Consumer division for West Bengal, Jharkhand, Bhutan & Sikkim
- Total Reporter 1 ASE & 5 Sales Officers
Area Sales Manager
Saj Food Products Pvt Ltd (Bisk Farm)
Burdwan & Asansol
10.2014 - 02.2017
- Company Profile - FMCG (Biscuits, Bakery & Extruded/Indian Snacks)
- Handled business of 500 Lakhs / month with 2 Supers & 60 Distributors
- Overall In charge of Consumer division for South Bengal
- Total Reporter 9 Sales Officers & 2 Tsp's
- Handled Modern Trade
- Handled 1 depot at Kolkata (WB)
Territory Manager/Circle Head
HDFC Life (HDFC Standard Life Insurance Co)
Asansol, Durgapur, Kolkata & Siliguri
09.2008 - 05.2012
- Company Profile - Insurance
- Areas of Work - North/South Bengal & Kolkata
- Business handled 80 lakhs / month
- Overall profitability of the 2 Circles & handled team of Sales, Training, Admin & Operations
- For each circle handled 7 branches & 7 branch managers and managed a total team of 130+ reporters apart from 2000+ financial advisors
- Managing and designing local promotions & schemes
- Daily review of bottom 20% to improve productivity of BM's, FLS & FC's to ensure lower attrition & PIP exits
- To ensure meeting FLS productivity, FLAG & Incentives to ensue meeting branch targets on renewals, new business, No of policies, Active FC's month on month & new FC's recruitment
Sr. Manager Sales
Reliance Telecom (Reliance Communications)
Durgapur
05.2007 - 08.2008
- Company Profile - Telecom
- Area of Work - South Bengal (Rural & Urban)
- Business Handled 15 lakhs / month from WIN towns
- Overall responsibilities was to Town Launch preparation, Town mapping, Distribution set up, Target setting town wise, Competitor activity tracking , MIS reports, Activation & Handset Bundle Offer, Training & Communication, POSM display, Daily/Weekly/Monthly/Quarterly Report, Team Building & Performance Management.
- Launched 187 WIN towns in 16 months
- Total reporters 30 no’s including Area sales managers, Territory sales managers & pilot salesman
Area Business Manager
Nicholas Piramal Consumer Products Pvt Ltd (Earlier Boots Piramal Healthcare)
Bhubaneswar & Asansol
10.2004 - 04.2007
- Company Profile – Healthcare / OTC
- Area of work : Orissa, Rest of Bengal & Bhutan
- Overall responsible for Sales & Business development for both States
- Build up new distribution and appointed 61 distributors for OTC segment in Orissa & ROB
- Total reporters 9 Sales Officers including Orissa & ROB
- Handled 2 Cfa's & 170 distributors Fmcg + Pharmaceuticals (Business handled 100 lakhs / month)
Sr. Sales Officer
Heinz India Pvt Ltd
Cuttack, Bhubaneswar, Bokaro & Dhanbad
06.1997 - 10.2004
- Company Profile – FMCG
- Area of work : Orissa & Jharkhand
- Business Handled – 50 Lacks / month & total distributor handled 30 nos / state
- Responsible for Business Development in the assigned territory
- Achieve weekly and monthly Primary & Secondary Sales target
- Day wise Secondary target monitoring of distributor salesman
- Plan & implement Distribution Infrastructure for market coverage
- Claim settlement
- Drive Numeric Distribution & Geographical Expansion
- Handling existing distributors & appointing new distributors
- Competition tracking
- Training of Distributor Sales force
Sales Executive
Avery India Ltd
Ranchi
04.1993 - 06.1997
- Company Profile – Heavy Machinery / Weighing Machines (Capital products)
- Area of work : Jharkhand
- Business Handled - 10 Lacks / month
- Direct, Industrial & Institutional Selling
- Overall Target Achievement in New Business, Maintenance & Repair Contract from Retail, Private & Govt Sectors
Education
B.Com - Commerce
Bidhan Chandra College (Burdwan University)
Asansol04-1992
Skills
- Sales Team Supervision
- Market Plan Execution
- Dealer Distribution
- Brand Image & Visibility
- Territory Management
- Relationship Building
- Team Management
- Channel Management
Personal Information
Date of Birth: 01/01/72
Languages
Bengali
First Language
English
Proficient
C2
Hindi
Advanced
C1
Odiya
Beginner
A1
Timeline
Sr Area Sales Manager
AFP Manufacturing Co Pvt Ltd
07.2022 - 10.2023
Sr Area Sales Manager
Anchor Consumer Products Pvt Ltd
02.2021 - 07.2022
Area Sales Manager
Gopal Corp Co Limited
06.2018 - 02.2021
State Head
Dukes Products (India) Limited
02.2017 - 05.2018
Area Sales Manager
Saj Food Products Pvt Ltd (Bisk Farm)
10.2014 - 02.2017
Territory Manager/Circle Head
HDFC Life (HDFC Standard Life Insurance Co)
09.2008 - 05.2012
Sr. Manager Sales
Reliance Telecom (Reliance Communications)
05.2007 - 08.2008
Area Business Manager
Nicholas Piramal Consumer Products Pvt Ltd (Earlier Boots Piramal Healthcare)
10.2004 - 04.2007
Sr. Sales Officer
Heinz India Pvt Ltd
06.1997 - 10.2004
Sales Executive
Avery India Ltd
04.1993 - 06.1997
B.Com - Commerce
Bidhan Chandra College (Burdwan University)