TARUN KUMAR JAIN
Gurgaon
Summary
Dynamic Area Sales Manager with Varun Beverages Limited, adept at driving revenue growth and optimizing team performance. Proven track record in executing GTM strategies and enhancing market penetration. Skilled in KPI analysis and team development, leading to significant business expansion and improved distributor engagement.
Overview
19
19
years of professional experience
Work History
Area Sales Manager
Varun Beverages Limited
12.2010 - Current
- Oversaw 10 distributors, achieving annual business turnover of ₹200 Cr.
- Led 18 customer executives and managed 94 field representatives to optimize team performance and achieve sales objectives.
- Executed range selling and upselling initiatives, increasing market share and strengthening competitive positioning.
- Implemented go-to-market strategy across Haryana, resulting in significant sales growth and expanded market coverage.
ASM - Premium Business (Tropicana)
Varun Beverages Limited
01.2022 - 12.2023
- Managed 14 distributors to drive annual business turnover of ₹30 Crore.
- Directed six Customer Executives and supported 34 field PSRs to enhance sales performance.
- Oversaw training and development initiatives for Customer Executives, enhancing team effectiveness.
ASM - Sales Automation (GTM)
Varun Beverages Limited
01.2019 - 12.2021
- Identified performance gaps and executed targeted interventions, improving sales outcomes.
- Tracked and analyzed key sales and distribution KPIs across multiple territories, informing strategy adjustments.
- Monitored brand and pack penetration against annual operating plans, providing insights for strategic decision-making.
ASM - Panipat-Karnal (GT Sales)
Varun Beverages Limited
01.2017 - 12.2018
- Oversaw two hubs, 13 distributors, and 70 spokes with ₹80 crore annual turnover.
- Executed market activities that enhanced competitive growth and strengthened market presence.
- Managed 13 customer engineers and 44 indirect team members, ensuring alignment across diverse operations.
ASM - South Delhi
Varun Beverages Limited
03.2016 - 12.2016
- Managed three distributors, achieving annual business turnover of ₹40 crore.
- Executed push-pull market strategies, resulting in increased market share.
- Oversaw 12 customer engineers and 52 indirect team members, improving operational efficiency.
Acting ASM - Delhi (Sales Automation)
Varun Beverages Limited
09.2015 - 02.2016
- Developed sales KPI dashboards and field insights, improving decision-making processes.
- Monitored SKU push effectiveness while managing territory trade scheme expenditures to optimize resource allocation.
Sr. Customer Executive - East & South Delhi
Varun Beverages Limited
01.2011 - 08.2015
- Tracked productivity levels of PSR to ensure operational effectiveness and inventory to optimize operational efficiency at CFA
- Executed regional BTL marketing initiatives to drive territory growth
Customer Executive - Dholpur & Jaipur
Varun Beverages Limited
12.2010 - 12.2011
- Increased SKU penetration across distribution channels to enhance availability.
- Enhanced distributor satisfaction through regular feedback and targeted support.
- Managed PSR operations to streamline workflow and engage distributors effectively.
Planning Executive
L.N.J. Denim, RSWM Ltd.
03.2007 - 03.2008
- Directed operations as master production planner for denim fabric, ensuring on-time production targets were consistently met.
- Implemented strategies to streamline workflow in denim fabric operations.
- Managed a team of 30 to optimize resource utilization and enhance productivity.
Education
MBA - Marketing & Operations
Amity Business School
Jaipur05-2010
B.E. - Textile Technology
SVITS
Indore05-2006
Skills
- Sales and distribution leadership
- GTM and territory management
- KPI and productivity optimization
- Team development and performance management
- Business development and market expansion
- Revenue growth strategies
- New product development execution
- Channel partner management
- Business strategy execution
Personal Information
Date of Birth: 10/02/83
Languages
- Hindi
- English
Trainings And Development
- Varun Beverages leadership and automation programs
- PepsiCo Sales Academy trainings
- GTM and SAMNA capability building modules
Accomplishments
Best ASM for the year 2024.
Timeline
ASM - Premium Business (Tropicana)
Varun Beverages Limited
01.2022 - 12.2023
ASM - Sales Automation (GTM)
Varun Beverages Limited
01.2019 - 12.2021
ASM - Panipat-Karnal (GT Sales)
Varun Beverages Limited
01.2017 - 12.2018
ASM - South Delhi
Varun Beverages Limited
03.2016 - 12.2016
Acting ASM - Delhi (Sales Automation)
Varun Beverages Limited
09.2015 - 02.2016
Sr. Customer Executive - East & South Delhi
Varun Beverages Limited
01.2011 - 08.2015
Area Sales Manager
Varun Beverages Limited
12.2010 - Current
Customer Executive - Dholpur & Jaipur
Varun Beverages Limited
12.2010 - 12.2011
Planning Executive
L.N.J. Denim, RSWM Ltd.
03.2007 - 03.2008
MBA - Marketing & Operations
Amity Business School
B.E. - Textile Technology
SVITS