Tilottama Ganguly
Kolkata
Summary
Dynamic marketing professional with five years of specialized experience in hospitality marketing. Proven track record in scaling affiliate programs, enhancing partner relations, and driving significant revenue growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Cluster Assistant Manager Marketing & Communications
The Westin Hyderabad Mindspace & The Westin Hyderabad Hitec City
Hyderabad
08.2023 - Current
- Create monthly marketing reports to analyze performance and inform strategy
- Managing collaterals effectively
- Developed a marketing plan for a 10-day countdown event for New Year's celebrations
- Draft and submit for award nominations and press releases
- Executed PR activations to enhance brand visibility
- Organized and conducted photoshoots for promotions
- Ran digital campaigns aimed at increasing direct bookings and achieve desired ROI
- Tracking the hotel performance in terms of the reach
- Monitoring Online Travel Agency activities and to invest effectively for sponsored advertisement
- Assisted in the annual budgeting process for marketing
- Organised an event and a sit down dinner with Chef Gary Mehigan and Chef Anna Polyviou
- Organised a dinner with all the Ex Judges of Australian Master Chefs this helped us to regain our expat clients
- Monitoring the monthly revenue and ensuring all marketing activities are undertaken within the established monthly budget
Cluster Assistant Manager Marketing & Communications
Novotel Visakhapatnam & Bheemili Resort Varun Beach
Visakhapatnam
12.2021 - 08.2023
- Draft the monthly promotional calendar to outline marketing activities
- Liaised with advertising and graphic design agencies, providing briefs for promotional artwork
- Managed collateral to ensure it aligns with the brand guideline
- Conducted market research to identify growth opportunities, optimize marketing spend, and forecast budget allocations
- Initiated a monthly newsletter that improved awareness among internal associates for the current month promotion
- Developed and implemented marketing plans for launching a new Pan Asian restaurant, spa launch, and relaunch of an Indian restaurant
- Ran targeted digital campaigns to drive bookings and achieve targeted ROI
- Created comprehensive yearly marketing plans, setting strategic goals and initiatives
- Analyzed monthly revenue data to ensure marketing activities met established budgets and objectives
- Executed all social media initiatives, including content creation, ad management, and performance tracking
Marketing and Communications Executive
Courtyard by Marriott Bhopal
Bhopal
03.2021 - 12.2021
- Drafting the monthly social media reputation report and the promotional calendar
- Liaising with graphic designing agencies for promotional activities such as providing them with briefs for artwork
- Brand Collateral Management
- Making marketing strategies for the month and for the year
- Managing all social media and Online Travel Agency activities
- Creating a budget for the marketing department
- Tracking the hotel performance in Food and Beverage outlets and monitoring competitors ranking
- Publishing hotel articles offline and online platforms
- Managing end to end events
- General administrative tasks
Voyager (Marketing & Communications)
Courtyard and Fairfield by Marriott Outer Ring Road
Bengaluru
01.2019 - 01.2021
- Drafting the monthly social reputation report and the promotional calendar
- Liaising with advertising and graphic designing agencies for promotional activities such as providing them with briefs for artwork
- Collateral Management
- Managing all social media and Online Travel Agency activities
- Monitoring the monthly revenue and ensuring all marketing activities are undertaken within the established monthly budget
- Tracking the hotel performance in Food and Beverage outlets and monitoring competitors ranking
- Assisting my manager with end to end event management
- General administrative tasks as directed
- Work closely with Marketing and Sales to provide better strategies, and programs to support business growth and development
- Research potential demand and market requirements for string combiner boxes and collect data from research's historical knowledge
- Compiling lists of prospective client businesses using directories with visits prospective client businesses to establish as act of selling opportunities
Education
BACHELOR OF HOTEL MANAGEMENT -
Welcomgroup Graduate School of Hotel Administration (WGSHA)
Manipal, India05.2019
CBSE EXAMINATIONS (CLASS XII) -
Ashok Hall Girls' Higher Secondary School
Kolkata, India01.2015
ICSE EXAMINATIONS (CLASS X) -
St. Pauls K.G and Day School
Kolkata, India01.2013
Skills
- Social Media Campaign
- Analytical Skills
- Negotiation Skills
- Digital Media
- Team work
- Public Relations
Certification
- Embark: Introduction to Leadership, Marriott International
- Emerging Leader, Accor
- Certified Departmental Trainer, Accor
- Voyager, Marriott International
- Wine Fundamentals Certifications Level I and II, International Sommelier Guild
Accomplishments
- Increased social media followers organically from 2,000 to 6,000 within one year through strategic content and engagement initiatives.
- Developed marketing strategies for successful restaurant launches.
- Received an award for Star Performer for the month of January 2024 at The Westin Hyderabad Mindspace.
- Received an award for Best Marketing Person of the Year 2022 at Novotel Visakhapatnam Varun Beach.
- Improved associate awareness by 40% with a monthly newsletter.
Volunteer Experience
Coordinator, Volunteer Services Organization, 01/01/16, 01/01/19, Volunteered at Volunteer Services Organization (VSO) for one year, followed by two years as the project coordinator for two projects. Led teams for multiple VSO-hosted events, overseeing planning, coordination, and successful execution.
Languages
- English, Native
- Hindi, Proficient
- Bengali, Native
Timeline
Cluster Assistant Manager Marketing & Communications
The Westin Hyderabad Mindspace & The Westin Hyderabad Hitec City
08.2023 - Current
Cluster Assistant Manager Marketing & Communications
Novotel Visakhapatnam & Bheemili Resort Varun Beach
12.2021 - 08.2023
Marketing and Communications Executive
Courtyard by Marriott Bhopal
03.2021 - 12.2021
Voyager (Marketing & Communications)
Courtyard and Fairfield by Marriott Outer Ring Road
01.2019 - 01.2021
- Embark: Introduction to Leadership, Marriott International
- Emerging Leader, Accor
- Certified Departmental Trainer, Accor
- Voyager, Marriott International
- Wine Fundamentals Certifications Level I and II, International Sommelier Guild
BACHELOR OF HOTEL MANAGEMENT -
Welcomgroup Graduate School of Hotel Administration (WGSHA)
CBSE EXAMINATIONS (CLASS XII) -
Ashok Hall Girls' Higher Secondary School
ICSE EXAMINATIONS (CLASS X) -
St. Pauls K.G and Day School
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