Utkarsh Agarwal
Gurgaon
Summary
I believe in Creating Wealth and Business Growth.
Overview
9
9
years of professional experience
2017
2017
years of post-secondary education
Work History
Category Manager - Flipkart Minutes (Delhi NCR)
Flipkart
Delhi / Bangalore
06.2024 - Current
- Lead the Flipkart Grocery/Minutes PnL for entire Delhi NCR , Gurgaon and Kanpur managing a GMV of approx 120 Cr and 6 lakh+ orders MOM
- Lead to an incremental growth to GMV by 12 % and orders of 10% YOY for 24 and 25 managing a traffic of approx 1cr+
- Increased User Conversions by roughly 33.33 % for entire NCR , Faridabad region .
- Improved Category share of Foods by 8% and Non Foods by 12% while increasing business for and balancing Category share staples improving Net Margins and LPBSM
- Responsible for Category Growth , CVP, Selection , Marketing (ATL + BTL + Digital ) ,Sales,AOV,Funnel, Pricing Index , Instock , Digital Merchandising Acquisition and Operational Saliency ( NS , SLA, Capacity) of hubs across multiple cities
- Lead a cross- functional team of 20+ TLs, GMs, BDs and Executive to optimize efficiency of operations maintaining exceed results YOY.
- Successfully launched Flipkart Minutes Xtrasaver for entire NCR transitioning to Minutes model to 40K orders daily, handling entire Selection , pincode expansion , Serviceability , marketing and growth , merch and user experience.
- Spearheaded the Pricing Index(PI) process for top 400 selection across all competition ( Modern commerce, Local kirana , Qcomm) for entire North India leading a team of 8 peers making Listing Price competitive, improving our CVP , controlling TOFF , burn and improving NM. Consequently creating resources leading to set up of Auto Pricing Index.
- Created an ONI channel partner network of GMV 25 Cr MOM ranging from regional to national level supplier managing entire life cycle from lead creation , acquisition , conversion , serviceability.
- Successfully led multiple marketing campaigns like Society/Mall Activations ,School Activations, D2D , Canter Vans, NPI, Influencer marketing , Hoardings with good ROI and MAC.
- Perform demand planning, order forecasting and reporting , as well as manage schedule , quality initiative and process change operation.
- Perform Market analysis and Surveys One on One , Agency Led and via teams .
- Improved AOV and top of the funnel matrices with merch analysis .
- Utilized analytics software such as Excel, Tableau, and Power BI to track KPIs related to category performance.
Manager Growth
Zomato
08.2023 - 04.2024
- Building Zomato Partner Program
- Operations | PnL
- Acquisitions | Retention
- 0 to 1 Journey | Strategic Growth
- ATL+BTL
- Advanced Excel Macro
- Team Management
- AD Sales Revenue | Dining out Team | Gold/PRO | Online Ordering
Team Lead Operations
Zomato + Blinkit
10.2020 - 08.2023
- Responsible for managing the Sales and operational efficiency of hubs across multiple cities (Lucknow, Gorakhpur)
- Launched and executed pilot products like Z Pro and Contactless Dining and on-boarded over 700+ clients.
- Leading a team of AM, TSES, Fleet Coaches to optimize efficiency of operations and achieve the performance target AD Sales Revenue | Dining out Team | Gold/PRO | Online Ordering
- BTL/ATL campaign activations, result tracking and troubleshooting.
- Lead Generation, Customer Segmentation, Market Penetration
- Develop plans for zonal growth through In-app and offline campaign
- Help restaurants market themselves better by selling advertising space to them on Zomato.
- Planning & scheduling team assignments to achieve the pre set goals within time, quality & cost parameters.
- Conducting competitor analysis by keeping abreast of market trends and competitor moves, to achieve market share metrics.
- Evolving market segmentation & penetration strategies to achieve targets.
- Sustaining and growing the city's revenue & pro supply by acquiring new and renewing existing clients
- Perform cost analysis, order forecasting, and reporting as well as manage schedules, quality initiatives and process change initiatives.
- Successfully launched Blinkit in Lucknow across multiple Zones with training of 14+ Store Managers and Store Team Lead to ensure Service Levels and Customer Satisfaction and Increase Profits.
- Pilot Product Launches
- Market Research
- Business Growth
- P/L management
- Customer Service
- Lead Generation
Senior Executive Revenue and Sales
Fareportal
11.2019 - 10.2020
- Interaction with Corporate Companies globally and US predominantly for post and pro purchase and getting them onboard for End to End Sales Cycle
- Successful operations led in 7+ global locations including Singapore, Hong Kong and Australia
- Handling a portfolio of 20+ products
- I have been succeeding in sustaining and growing Product revenue by effective P & L management
- Manage end-to-end client relationship including pitching, negotiation, contracting, billing/invoicing, pitching and generating sales
Specialist
American Express
02.2019 - 10.2019
- Successfully onboarded Striker, Microsoft and Mckinsey and Co as key account partners for our services to generate revenue
- Training of new employees with precision on tools like Globestar, Salesforce, Zendesk
- Implementing sales promotion plans & new retailers/stores concepts to generate sales with extensive focus on Modern Trade Segment
- Identifying and Setting up new location for marketing and sales thereon efficiently penetrating the market.
- Contribute to the Companys goals and objectives and improve market share, customer satisfaction and productivity performance.
Associate
Foodpanda/Delivery Hero
09.2017 - 09.2018
- Sales, Marketing, Lead Generation & Business Development in Gurgaon
- Developing new clients and negotiating with them for securing profitable business.
- Engagement activities and kiosk placements in Societies/Malls/Metro/OOH
- Designing and publishing business communication
- Account acquisition, visibility and portfolio management
- Handle Presentations, Product demos, and interaction with all key people and convince them implicitly, closing the case keeping all the major aspects in front and increased sales growth.
Education
BTech - CSE
Amity University
Skills
- Sales
- Root-cause analysis
- Lead Generation
- Market Research
- P/L Management
- Category Management
- Project management
- Performance optimization
- Pricing strategies
- Marketing
Hobbies and Interests
- Guitar
- Writing
Languages
- Hindi
- English
- Hindi
Languages
English
First Language
Hindi
Proficient
C2
Timeline
Category Manager - Flipkart Minutes (Delhi NCR)
Flipkart
06.2024 - Current
Manager Growth
Zomato
08.2023 - 04.2024
Team Lead Operations
Zomato + Blinkit
10.2020 - 08.2023
Senior Executive Revenue and Sales
Fareportal
11.2019 - 10.2020
Specialist
American Express
02.2019 - 10.2019
Associate
Foodpanda/Delivery Hero
09.2017 - 09.2018
BTech - CSE
Amity University