Utkarsh Mishra
Noida
Summary
High-impact P&L leader with 12+ years in building ₹100+ Cr categories in building materials & construction chemicals. Expert in end-to-end GTM strategies, New brand/product launches, Startup transformation, D2C/e-commerce acceleration, B2C channel development and building sustainable distribution network , KAM and B2B Sales proven track record and delivered 250%+ growth via blended target customer groups offline KAM+ online (influencer/digital pilots).
Currently leading JK Cement's VAP vertical (Construction Chemicals, Tile Adhesives, Epoxies ,Cleaners, Stone Care ) driving strategy, product launches, pricing, new channel acquisition and D2C roadmap for new brands visibility and business.
Overview
12
12
years of professional experience
Work History
Category Lead VAP (DGM)
JK Cement Limited
01.2024 - Current
- Leading the category management vertical for construction chemicals, Tile adhesives, Stone care, Cleaners and new VAP portfolio. ( Successful Journey of Brands from 0 to 100 cr INR)
- Identification of new business incubation opportunities for strategic and sustainable growth of business lines.
- Leading a team of product managers for strategic execution of new product development and crafting GTM strategies for sustainable growth.
- Cross functional Collaboration with Sales, R&D, Logistics and different business verticals for implementation of smooth business operations.
- Branding and Marketing campaigns design and implementation for ATL and BTL activities in alignment to product launches and product strategy.
- Leading an e-commerce and quick commerce business in pursuit of building consumer brands.
- Strong stakeholder management with focus on strategic execution keeping promoters inputs aligned for business growth.
Zonal Manager
Sika India Pvt Limited (SIKA AG)
02.2020 - 01.2024
- Responsible for KAM and B2B project sales for North, East and Central India.
- Responsible for KAM across APAC and Europe with engagement with global specifiers and execution of critical projects from the perspective of challenges in execution in waterproofing , Repair ,Flooring etc. ( key accounts include , NESTLE , IKEA, MARS , DECATHLON ,EMMAR etc.) contributed to 100 cr INR topline.
- Strong engagement with govt. institutes like CPWD, PWD, NBCC, AAI, BIS, EIL etc.)
- New Product identification and Strategic launches of waterproofing and repair range from 4 products in 2020 to 35 products by 2023. (Revenue from 35 cr INR to 180 Cr INR In Topline and relative market share gain by 15% in waterproofing segment and 20% in repair range)
- CFRP design and seismic Retrofitting expert designed and executed projects with 80 Cr INR to 100 Cr INR. topline.
Area Manager Sales & BD
Soprema India Pvt ltd
11.2017 - 01.2020
- Responsible for specification selling and development of key accounts with business development and sales for a startup. Looked after West and North regions for Business Development and Sales. Handled key accounts and govt departments like MMRDA, CIDCO, MAHA METRO, CPWD, PWD, NBCC, EIL.
- Successful Launch of HDPE, TPO membranes ,Liquid applied Membranes in India. (Topline of 30Cr INR)
Specification Consultant
Hilti India Pvt ltd
01.2016 - 11.2017
- Responsible for Business Development in North region and handling key accounts like DMRC,NBCC ,CPWD , PWD etc.
- Successful launch of new products of HST-3, RE 500 V3 and Firestop systems contributing in topline of 50 cr INR.
- Contributor of guidelines on Passive fire protection and compartmentation system to NBC 2016. (National building code)
VAP Manager (Product Manager)
ACC Limited
09.2013 - 01.2016
- Responsible for ACC RMX sales in Haryana and Delhi with topline of 10 cr INR
- Launched and scaled VAP product portfolio of construction chemicals having following products ( Ready mix plaster, Block jointing Mortar, LWP, SBR) contributed in topline of 20 cr INR.
- Worked closely with R&D to develop specialized application based products (Self Compacted Concrete , Hi density concrete for nuclear radiation, Temperature controlled concrete, Stamped Concrete, Dry mix microconcrete for dam repairs , M60 grade concrete ) contributed to 20 cr INR topline.
Education
SSC - Science , Maths
B.N.S.D.S.N.I.C
Kanpur, India04-2006
No Degree - GENERAL BUSINESS MANAGEMENT
IIM AHMEDABAD
Ahmedabad, India11-2025
B-Tech - Civil Engineering
N.I.T Nagpur
07.2013
HSC - Science, Maths
B.N.S.D.S.N.I.C
Kanpur, India04-2008
Skills
- SALES
- COMMUNICATION
- STRATEGY
- CATEGORY MANAGEMENT
- BUSINESS DEVELOPMENT
- SAP
- LEAN SIX SIGMA GREEN BELT
- PCP LEVEL 1 AND 2
- SAAS
- STAKEHOLDER MANAGEMENT
Languages
English
Hindi
HOBBIES
Cricket, Travel, Football, Cooking
AWARDS
- Best performance in Sales and business development and Awarded For year 2020, year 2021 and year 2022 for highest sales through key accounts in India
- Best Specification award recognized by HILTI North America for unique specification of HILTI systems.,
- HILTI HST-3 Product Campaign Winner for Highest sales and profitability.
- ACC Prerna Gaurav award winner for performance in Allied Product division for highest sales.
Timeline
Category Lead VAP (DGM)
JK Cement Limited
01.2024 - Current
Zonal Manager
Sika India Pvt Limited (SIKA AG)
02.2020 - 01.2024
Area Manager Sales & BD
Soprema India Pvt ltd
11.2017 - 01.2020
Specification Consultant
Hilti India Pvt ltd
01.2016 - 11.2017
VAP Manager (Product Manager)
ACC Limited
09.2013 - 01.2016
SSC - Science , Maths
B.N.S.D.S.N.I.C
No Degree - GENERAL BUSINESS MANAGEMENT
IIM AHMEDABAD
B-Tech - Civil Engineering
N.I.T Nagpur
HSC - Science, Maths
B.N.S.D.S.N.I.C