YASH PAL
New Delhi
Summary
Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work history
Sales and marketing manager
IKidz Education
Gurgaon, Haryana
2025.10 - Current
- Support digital marketing initiatives.
- Plan and execute marketing campaigns, events, and activities.
- Developing and implementing annual and monthly marketing plans aligned with business goals.
- Drive Revenue Generation through marketing initiatives, promotions, and partnerships.
- Network Expansion: Managing end-to-end sales cycles for new franchise acquisitions.
- Strategic Consulting: Acting as a business consultant to prospective partners.
- Tech-Enabled Sales: Leveraging digital tools to showcase the brand’s USP (AR-based learning) to differentiate in a competitive market.
- Conducted comprehensive market analysis to identify trends and opportunities.
- Maintained up-to-date knowledge of franchising laws regulations for informed decision making.
Marketing assistant
Sunrise Bag Co Ltd
Birmingham
2023.01 - 2024.10
- Enhanced social media presence with regular, engaging updates.
- Conducted competitor analysis, identifying potential opportunities and threats.
- Assisted in organising trade shows to increase company visibility.
- Boosted brand visibility by developing and implementing creatives
Marketing assistant
Southco
Worcester, Worcestershire
2022.07 - 2022.12
- B2B marketing
- Created optimised ads and social media content through A/B testing.
- Industrial marketing research
- Representing the company and generating new business opportunities with different industries
- Conducted market research to understand customer base and enhance products
- Developed holistic advertising strategies to achieve revenue and awareness goals
- Crafted campaigns using market understanding, consumer analysis
- Wrote engaging, entertaining and informative media scripts for different uses
- Assisted in email marketing campaigns for increased customer engagement and retention rate.
HR intern
Mindarika
New Delhi, India
2020.06 - 2020.07
- Shadowed regular social events and on-site activities to encourage teambuilding
- Conducted background checks for new team members and completed required follow-ups
- Attended new hire orientations and exit interviews to observe and learn processes
- Shadowed experienced team members in handling potential employee relations cases.
Education
Level 7 Diploma in Strategic Management And Le
Chartered Management Institute
England 12.2022
Digital Marketing
Delhi Institute of Digital Marketing (DIDM)
Gurugram 2025.03 - 2025.08
MBA, Level 7 - Business Administration
University of Worcester
Worcester, Worcestershire 2021.09 - 2023.05
B.COM HONS - Business Management - Tax
Amity University
New Delhi 2018.08 - 2021.05
Skills
- Email marketing
- Keyword research tools
- Facebook ad manager
- Canva graphic design tool
- Brand awareness development
- Mailchimp
- Campaign management
- WordPress proficiency
- Banner development
- Facebook Business Suite
- LinkedIn advertising
- Social media management
- Google Ads and Analytics
- Knowledge of ai tools
Timeline
Sales and marketing manager
IKidz Education
2025.10 - Current
Digital Marketing
Delhi Institute of Digital Marketing (DIDM)
2025.03 - 2025.08
Marketing assistant
Sunrise Bag Co Ltd
2023.01 - 2024.10
Marketing assistant
Southco
2022.07 - 2022.12
MBA, Level 7 - Business Administration
University of Worcester
2021.09 - 2023.05
HR intern
Mindarika
2020.06 - 2020.07
B.COM HONS - Business Management - Tax
Amity University
2018.08 - 2021.05
Level 7 Diploma in Strategic Management And Le
Chartered Management Institute