Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Personal Information
Key Achievements
Timeline
Generic
Vasundhara Sobti

Vasundhara Sobti

Gurugram

Summary

Results-driven marketing professional with 10+ years of experience specializing in B2B Marketing, Brand Management, Corporate Communications, Digital Marketing, and Event Management. Currently leading B2B Marketing & Events at Shine.com, HT Media, one of India’s largest multimedia companies. Proven expertise in designing and executing integrated marketing strategies leveraging ATL, BTL, and digital media to strengthen brand positioning and drive business growth. Adept at client servicing, media planning, marketing automation, and stakeholder engagement.

Overview

10
10
years of professional experience

Work History

Senior Manager

HT Media Ltd.
Gurugram
03.2015 - Current
  • Lead B2B marketing strategy and events to enhance brand visibility and engagement across diverse industries.
  • Develop and execute integrated marketing campaigns, encompassing Brand Management, Corporate Communications, PR, and Media Planning.
  • Spearhead brand-building initiatives using a mix of ATL, BTL, and digital marketing strategies.
  • Oversee client servicing, channel communications, and stakeholder engagement to ensure alignment with business objectives in both B2B and B2C markets.
  • Plan and execute high-profile corporate events, industry conferences, and thought leadership forums to enhance brand credibility.
  • Drive growth marketing initiatives, optimizing user acquisition, engagement, and retention through digital channels.
  • Analyze and optimize performance across multiple marketing channels, including paid search, social media, email marketing, and content marketing.
  • Collaborate with cross-functional teams, including product, data science, and engineering, to align marketing strategies with business objectives.

Management Trainee

HKB Group
Delhi
01.2015 - 02.2015
  • Assisted in event management and operational planning to ensure smooth execution.
  • Conducted market research to understand customer needs and competitive positioning.
  • Supported marketing campaigns with social media, advertising, and content strategies.

Education

Diploma in Digital Marketing -

London Business School
New Delhi, Delhi
05.2022

Diploma in Journalism & Mass Communication -

RK Films & Media Academy
New Delhi, Delhi
03.2015

Bachelor's Degree in Journalism & Mass Communication -

Delhi University
New Delhi, Delhi
03.2014

Skills

Marketing & Branding

Integrated Marketing Strategy
Brand Management & Positioning
Corporate Communications & PR
Advertising (ATL & BTL)
Product Marketing
Media Planning & Buying

Digital and Growth Marketing

Social Media Marketing
LinkedIn Ads & Performance Marketing Email Marketing & Marketing Automation
Content Strategy & SEO
Social Listening & ORM
Data-Driven Campaign Optimization

Event Management & Operations

Event Planning & Execution

Stakeholder & Vendor Management
Cross-Functional Team Leadership
Agile Project Management
Budget Governance & ROI Optimization


Hobbies and Interests

  • Travelling
  • Cooking
  • Social Networking

Personal Information

  • Place of birth: Delhi
  • Date of birth: 05/22/1993
  • Gender: Female
  • Nationality: Indian

Key Achievements

  • Successfully launched IPs- Shine HR Conclave, Shine Job Fair, Shine HR Live,Shine Talent Talks, inspiHRation, acceleHRate and HR Pulse that resulted in 30% conversion from Enterprise accounts and introduced as a channel for sales for 40% client acquis.tion
  • Developed a comprehensive B2B marketing framework that streamlined processes and improved campaign efficiency by 26%.
  • Led a cross-functional team to execute above mentioned IPs that attracted [400] attendees and generated 30% sales conversion. For Job Fairs, successfully driven [9000] candidates with 6400 offer letters/placements.

Timeline

Senior Manager

HT Media Ltd.
03.2015 - Current

Management Trainee

HKB Group
01.2015 - 02.2015

Diploma in Digital Marketing -

London Business School

Diploma in Journalism & Mass Communication -

RK Films & Media Academy

Bachelor's Degree in Journalism & Mass Communication -

Delhi University

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Vasundhara Sobti