Vedika Jajodia
Bangalore
Summary
Results-driven Product Manager with 8+ years of expertise in leading cross-functional teams, driving user engagement, and optimizing revenue streams. Proven ability to launch products, enhance user experience, and streamline operations for high-growth companies. Adept at using data-driven insights to shape strategy and deliver innovative solutions that achieve business objectives.
Overview
10
10
years of professional experience
Work History
Product Manager
Justdial
12.2021 - Current
- Spearheaded initiatives that boosted media engagement by 35% through the integration of short videos, advanced image compression for superior quality, image scoring and ordering, ML-powered media, and 360° media.
- Increased user session duration by 15 seconds by introducing multiple entry points to the gallery, driving deeper platform interaction.
- Engineered lead generation strategies, yielding 5500 high-quality leads per day through optimized image and short video features.
- Elevated CTR by 12% with the redesign of an image-centric listing page, enhancing visual appeal and user engagement.
- Leveraged machine learning to implement image-related enhancements, further increasing engagement.
- Led cross-functional teams to conceptualize and launch strategic projects such as gig economy initiatives and brand alliances, expanding business opportunities.
- Streamlined operations by automating manual tasks and standardizing communication and reporting processes, improving efficiency across teams.
- Conducted comprehensive competitor analysis and market research, guiding strategic re-mapping of platform features.
- Re-structured the category taxonomy (Tree Model), improving search result accuracy and contributing to the success of the Premium JD project.
Franchise Partner Program Manager
Huplus Market Innovations
04.2020 - 05.2021
- Built a Franchise Partner Program from 0 to 1000+ partners across India.
- Led a team of 300+ sales executives and 8 team leads, driving success through BTL marketing campaigns.
- Streamlined internal processes using enhanced communication tools, G-drive, and cloud telephony.
Software Engineer (SAP BI)
PDG Software
03.2018 - 04.2019
- Led a team to enhance database systems for SAP HANA, creating dashboards based on business intelligence.
Senior Systems Engineer (SAP ABAP)
Infosys
07.2014 - 02.2018
- Delivered system enhancements for top global clients in software services, automotive, and FMCG industries.
Education
B.Tech - Computer Science Engineering
Heritage Institute of Technology
Kolkata, India06-2014
Skills
- Product Roadmap & Planning
- Agile Project Management
- Metrics Assessment
- Market/User Research
- Process Optimization
- A/B Testing
- Product Design
- Jira
- MS Excel
- SQL
- Google Analytics
Accomplishments
- Founded and Managed a handcrafted jewellery boutique, IKIGAI
- CAT 98.68 %ile - LR/DI (99.90 %ile), Quants (97.65 %ile)
- Second Runner-up, National Level | Winner, State Level
- Best Contingent Commander (awarded by the CM of Kolkata)
- Pranic Healer - Volunteered for meditations and healing in schools, orphanages, and old age homes.
- Learning the violin, which helps strengthen focus, discipline, and creativity
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Upper intermediate (B2)
Timeline
Product Manager
Justdial
12.2021 - Current
Franchise Partner Program Manager
Huplus Market Innovations
04.2020 - 05.2021
Software Engineer (SAP BI)
PDG Software
03.2018 - 04.2019
Senior Systems Engineer (SAP ABAP)
Infosys
07.2014 - 02.2018
B.Tech - Computer Science Engineering
Heritage Institute of Technology
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