VIGNESH SUKUMAR
REVENUE STRATEGIST & MEDIA SALES
Chennai
Summary
Dynamic and results-driven with over 25+ years of experience, currently heading national sales for News7 Tamil. Proven track record of transforming regional news channels into national advertising powerhouses by scaling revenue matrices across corporate, retail, and government sectors. Expert in driving high-yield inventory monetization, structuring high-value brand integrations, and unlocking new revenue streams across linear TV and digital/CTV platforms. Recognized for cultivating powerful, C-suite relationships with India’s top media buying agencies and consistently outperforming annual revenue benchmarks through strategic pricing and market intelligence.
Overview
24
24
years of professional experience
Work History
National Sales Head
News7 Tamil
10.2014 - Current
- Key Impact & Achievements
- 1) Investment & Revenue Growth: Instrumental in bringing significant investments into the organization through corporate and political clientele.
- 2) Political Business Leadership: Successfully handled political candidates and party clients, driving high-value election campaign revenues.
- 3) Delivered strong revenue growth during election cycles through strategic political advertising solutions.
- 4) Election Monetization: Revenue Diversification: Monetized across FCT, Non-FCT, Events, Digital, AFP, and Integrated Campaigns & Events(Health Awards, Women Achievers Award, Teachers Award).
- 5) Market Expansion: Generated business across Chennai, Bangalore, Mumbai, Delhi, and Kerala markets.
- 6) Team Leadership: Managed and mentored a 7-member sales team, consistently driving high performance.
- 7) Client Partnerships: Built long-term relationships with top brands through customized advertising solutions.
- 8) Strategic Leadership: Played a key role in building and scaling revenue strategy from channel launch to a strong market position.
- 9) Client Acquisition: Onboarded 50+ brands within first 6 months of channel launch.
- 10) Brand Initiatives: Successfully launched sponsored properties like educational and healthcare series.
Assistant Manager
TV9
01.2014 - 09.2014
Assistant Manager
Eenadu Television Pvt Ltd
01.2013 - 01.2014
Sales Executive
NDTV Media / AIDEM
01.2010 - 01.2013
Associate Manager
Emkay Global Financial Services
01.2008 - 01.2010
District Collection Manager
Citi Financial
01.2006 - 01.2008
Customer Assistant
Standard Chartered Bank
01.2005 - 01.2006
Customer Assistant
GE SBI
01.2002 - 01.2004
Education
Digital Marketing
IIM Kashipur
07-2017
MBA - undefined
BIMS (Trichy)
01-2005
B Comm - undefined
The New College
01-2002
Skills
- Leadership
- Strategic Thinking
- Negotiation
- Client Servicing
- Revenue Growth
- Public Relations
- Communication
- Team Management
- Crisis Management
Interests
Travel, Music, Cricket, Badminton
LANGUAGES KNOWN
Tamil - Fluent
English - Fluent
Hindi - Basic
Timeline
National Sales Head
News7 Tamil
10.2014 - Current
Assistant Manager
TV9
01.2014 - 09.2014
Assistant Manager
Eenadu Television Pvt Ltd
01.2013 - 01.2014
Sales Executive
NDTV Media / AIDEM
01.2010 - 01.2013
Associate Manager
Emkay Global Financial Services
01.2008 - 01.2010
District Collection Manager
Citi Financial
01.2006 - 01.2008
Customer Assistant
Standard Chartered Bank
01.2005 - 01.2006
Customer Assistant
GE SBI
01.2002 - 01.2004
B Comm - undefined
The New College
MBA - undefined
BIMS (Trichy)
Digital Marketing
IIM Kashipur
CORE COMPETENCE
- Revenue Strategy & P&L Ownership
- Political & Election Campaign Monetization
- Corporate Sales & Key Account Management
- Leadership & Team Development
- Media Planning (TV + Digital + Integrated)
- Client Acquisition & Relationship Management
- Negotiation & Deal Closure
- Market Expansion & Brand Partnerships