Vikinar R
Area Sales Manager
Chennai
Summary
Driven Area Sales Manager with 11+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Area Sales Manager
One97 Communications Pvt Ltd
07.2023 - Current
- Built lasting relationships with clients through outstanding customer service interactions.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Prepared sales presentations for clients showing success and credibility of products.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Taking care of QR,Sound Box,Business Loans,Shop Insurance & Credit Cards to Merchants business for South Chennai
- I have 4 TL's & 5 SGL's Team reporting to me directly under them I have 114 FSE's are reporting
Area Sales Manager
Parle Biscuits Pvt Ltd
03.2022 - 06.2023
- Taken care of entire Parle Biscuits business for Part of Chennai, Pondicherry, Cuddalore, Chengelpet, Chidambaram, Viruthachalam, Panruti & Andaman Nicobar Islands
- I had 2 Area Sales Executive & 3 Sales Officers directly reporting to me and under them we had 29 Distributors
- I taken care of 40 crores business per year turnover including Biscuits, Waffers, Confectioneries & Namkeens
- I am sole responsible for sales, marketing & SOS. Also identify the coverage gap and expand wing on geo
- Appointment of Sub-D & Super-D for rural markets and Retail distributor appointment is my major focus to build and increase business
Senior Territory Sales Officer
Hindustan Unilever Limited
04.2019 - 02.2022
- Taken care of Foods Business for HUL with 8 Distributors & 28 Salesmens
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Trained and mentored sales representatives in sales techniques and strategies.
- Taken care of appointing RS for Theni District based on the geographic
- Also motivate & make all my DSR’s, USR’s, RSR’s, VRSR’s, Promoters, Merchandisers to achieve their monthly target & parameters
- Responsible for fill rate for all customers & track WD&ND for my market
- Handled Secondary & Primary for my RS’s and fully responsible to increase the sales growth for the territory
Territory Sales Executive
SC Johnson Pvt Ltd
01.2016 - 07.2018
- Taken care of MT,CPC & CSD Business for SCJ entire Tamilnadu with 2 In-direct Distributors & 2 Depots
- Managed primary and secondary sales of the distributors thereby driving growth in sales every month.
- Taken care of all MT Nationalised chains like Reliance Market,Reliance Fresh,Apollo,Spencers,Big Bazaar,Grofers,Heritage,Nilgiris,Maxhyper,Dmart,Amaz on,Flipkart,Medplus & Saravana chains in TN. Increase fill rate in all customers.
- Sole responsible for category growth across all MT chains including national & regional chains
Education
MBA - General Management
Indian Institute of Management,Kozhikode
Kozhikode 04.2001 -
Bachelor of Engineering - Computer Science
Balaji Institute of Engineering & Technology
Chennai 04.2001 -
Skills
Business Development
Certification
Capstone 2.0 Business Simulation
Timeline
Capstone 2.0 Business Simulation
01-2024
Area Sales Manager
One97 Communications Pvt Ltd
07.2023 - Current
Area Sales Manager
Parle Biscuits Pvt Ltd
03.2022 - 06.2023
Senior Territory Sales Officer
Hindustan Unilever Limited
04.2019 - 02.2022
Territory Sales Executive
SC Johnson Pvt Ltd
01.2016 - 07.2018
MBA - General Management
Indian Institute of Management,Kozhikode
04.2001 -
Bachelor of Engineering - Computer Science
Balaji Institute of Engineering & Technology
04.2001 -
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