Vilas D Lodhe
Nagpur
Summary
BSc in Agriculture and MBA in Marketing from Nagpur University, with 21 years of experience in rural Marketing. Expertise in strategic planning, Team leadership, and Market Analysis to enhance sales performance. Strong communication, negotiation, and problem-solving skills utilized to build client relationships and meet revenue goals.
Overview
3
3
Languages
22
22
years of professional experience
Work History
Zonal Marketing Manager
GSP Crop Science Ltd.
Nagpur, Maharashtra
01.2026 - Current
- Supervising the sales & marketing operations with focus on achieving sales growth
- Identifying new streams for revenue growth & developing plans to build consumer preference
- Managing Sales & Marketing of Focus Products- (Patented Products) in Maharashtra (PGR)
- Supported marketing initiatives aligned with 225 Cr NRV budget
- Proposed innovative tactics to enhance business performance in the region
- Introducing & developing new chemical in the assigned territory
- Developed farmer engagement through field demonstration programmes
- Special Drive Campaigns, Field Days, Farmer Meets, Demonstrations & Participation in Trade Fare, Generation of Database, & Testimonials
- Sharing technical support for new range of products & technologies to Sales Team
- Categorizing & developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business
- Recruited off-roll staff to support promotional activities and train them to deliver Planned promotional objectives.
- Finalised promotional budget to align with sales objectives against Sales Budget and Monitoring it to deliver designed promotional objectives.
National Sales Manager
Crop Life Science Ltd
Vadodara
01.2025 - 12.2025
- Creation of annual, quarterly and monthly sales plan and tight execution of the plan to deliver target revenue, profitability.
- Formulation of sales strategy, Creation and roll-out of sales initiative
- Established relationships with stakeholders across India, driving business planning and execution in new states and geographies to expand revenue generation.
- Identification of new market opportunities, segments and customer bases to grow the business.
- Optimised distribution strategies through channel management activities and implemented dealer business plans.
- Set business direction and coordinated follow-ups with dealers to ensure alignment and progress.
- Team Leadership and management, manage forecasting, inventory Management and product line demand issues
- Actively managed inventory concerns to meet business objectives.
- Conducting Market Research, Competitive Analysis, Cross-Functional Collaboration.
- Brand Management, Developing Brand Identity, Executing Marketing Campaigns
- Implement, promote and communicate marketing incentive programs.
- Operated within the Indian market to drive regional sales initiatives.
Zonal Development Manager
NACL Industries Ltd.
Nagpur, Maharashtra
11.2021 - 12.2024
- Managing Sales and Marketing of Focus Products in Maharashtra & Chhattisgarh
- Supervising the sales & marketing operations with focus on achieving sales growth
- Identified new revenue growth streams and developed plans to strengthen consumer preference
- Managed a team of 2 zone managers, 2 regional distribution managers, 8 regional sales managers, and 41 territory managers to drive sales growth.
- Marketing Support to Planned Budget of 250 Cr NRV
- Proposed innovative tactics to enhance business outcomes in the region
- Categorizing & developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business
- Introducing & developing new chemical in the assigned territory
- Special Drive Campaigns, Field Days, Farmer Meets, Demonstrations & Participation in Trade Fare, Generation of Database, & Testimonials
- Created demand among farmers by organising field demonstration programmes
- Sharing technical support for new range of products & technologies to Sales Team
Zonal Marketing Manager
Willowood Crop Sciences Pvt. Ltd.
Nagpur, Maharashtra
04.2018 - 09.2021
- Supervising the sales & marketing operations with focus on achieving sales growth
- Identified new revenue streams through market analysis, developing plans to build consumer preference and drive revenue growth
- Proposed innovative tactics that improved business performance in the region
- Managing Sales & Marketing of Nucleus & X-Factor Products in Maharashtra (PGR)
- Coordinated special drive campaigns, field days, farmer meets, demonstrations, and trade fairs to enhance product visibility and generate customer testimonials
- Developing pull from farmers through arranging various field demonstration programs
- Providing technical support to sales team for product understanding for new range of products & technologies to Sales Team
- Introducing & developing new chemical in the assigned territory
- Categorizing & developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business
Regional Manager
Willowood Crop Sciences Pvt. Ltd.
Nagpur
02.2012 - 03.2017
- Achieved significant business growth through strategic initiatives and market development efforts.
- Launched Willowood in Vidarbha, Marathwada and Khandesh, increasing business from 0 Cr to 51 Cr.
- Managed sales and collection for Vidarbha, Marathwada and Khandesh regions of Maharashtra.
- Administered sales for half of Maharashtra as Profit Centre Head and managed marketing, accounts, and general administration activities.
- Monthly forecasting and Inventory Management
- Developed monthly collection plans and managed recovery processes.
- Ensured timely supply, effective placement, and liquidation of products to meet market demand.
- Identification of New Markets and Opportunities for companies’ growth.
- Channel Appointment and Distributor Management of Assigned Region.
- Recruited and trained team members to build business in the assigned area.
- Managed the team and fostered a healthy, competitive environment.
- Introduction, Training and Strategies for new products in assigned area.
- Maintained strong, long-term relationships with channel partners and stakeholders, fostering collaboration and trust.
- Team size: 2 ASM, 1 RDM, 16 TMs Business size: 71 Cr NRV
Area Devlopemnt Manager
Shree Ramcides Chemical Pvt. Ltd.
Nagpur, Maharashtra
06.2010 - 02.2012
Specialist Agri-input
ITC Ltd.
Nagpur, Maharashtra
11.2006 - 05.2010
Sales Officer
Zuari Industries Ltd.
Nanded, Maharashtra
11.2005 - 10.2006
Sales Trainee
Bayer Crop Sciences Pvt. Ltd.
Nagpur, Maharashtra
07.2004 - 10.2005
Education
MBA - Marketing
Nagpur University
Nagpur, Maharashtra01-2004
B.Sc. - Agriculture
College of Agriculture
Nagpur, Maharashtra01-2002
Skills
- Sales & Marketing
- Sales strategy
- Market analysis
- Business Development
- Channel management
- Revenue Generation
- Sales forecasting
- Competitive analysis
- Brand promotion
- Stakeholder Management
- Team leadership
- Team building
- Forecasting
Languages
English
Hindi
Marathi
Custom
- Engagement Model of Agri-input, prototyping new engagement model for ITC echoupal in Rural India
- Comprehensive Study of Organic Food Product Market, Strategies for new players to enter into organic food products market
Timeline
Zonal Marketing Manager
GSP Crop Science Ltd.
01.2026 - Current
National Sales Manager
Crop Life Science Ltd
01.2025 - 12.2025
Zonal Development Manager
NACL Industries Ltd.
11.2021 - 12.2024
Zonal Marketing Manager
Willowood Crop Sciences Pvt. Ltd.
04.2018 - 09.2021
Regional Manager
Willowood Crop Sciences Pvt. Ltd.
02.2012 - 03.2017
Area Devlopemnt Manager
Shree Ramcides Chemical Pvt. Ltd.
06.2010 - 02.2012
Specialist Agri-input
ITC Ltd.
11.2006 - 05.2010
Sales Officer
Zuari Industries Ltd.
11.2005 - 10.2006
Sales Trainee
Bayer Crop Sciences Pvt. Ltd.
07.2004 - 10.2005
MBA - Marketing
Nagpur University
B.Sc. - Agriculture
College of Agriculture