VIPIN KUMAR RAI
Gonda, Lucknow
Summary
Area Sales Executive managing a ₹7 crore+ per month business across assigned territory sales, pricing, and field execution. Builds forecasts, controls expenses and overhead, and turns market and competitive analysis into stronger margins and more consistent closes. Develops sales training materials, reports revenue performance to senior leadership, and coordinates Daily Field Reports to keep client activity aligned.
Overview
3
3
Languages
15
15
years of professional experience
Work History
Area Sales Executive
AWL Agri Business Limited (Formerly Known as Adani Wilmar)
07.2023 - Current
- Manage 7 cr. business per month across the assigned territory while driving growth and profitability.
- Develop territory plans through market and competitive analysis to identify selling opportunities and customer needs.
- Strengthen profit margins by managing expenses, budget, and overhead while improving closings and product turns.
- Build sales forecasts and schedules aligned to productivity targets and revenue expectations.
- Prepare detailed sales reports and revenue updates for senior management to support planning decisions.
- Develop sales training materials and deliver team development support to strengthen selling capability.
- Coordinate Daily Field Reports with clients and use pricing, promotion, and marketing insights to refine local execution.
Sales Executive
DIAGEO INDIA (INDOSPIRIT DISTRIBUTION PVT.)
12.2020 - 06.2023
- Maintained [number] store touchpoints weekly to strengthen coverage, availability, and brand visibility.
- Drove $3 cr in primary and secondary sales through disciplined territory planning and execution.
- Executed coverage plans and collage standards across stores, including visibility, pro-stacking, and QPN-wise placement.
- Aligned CSM and BTL schemes with business goals to drive revenue and support market execution.
- Analyzed territory trends and competitive movements to inform field execution and market response.
- Coordinated across departments and liaised with internal teams to keep operations moving smoothly.
- Tracked KPIs and sales activity to monitor performance, support planning, and maintain execution discipline.
Territory Business Executive
P&G
06.2016 - 12.2019
- Expanded [number] wholesale and top retail accounts through disciplined territory coverage and account penetration.
- Drove business and sales fundamentals to support operational excellence across CPCD and MPVCI objectives.
- Managed channel and trade expansion across retail outlets while supporting distributor coordination and ROI calculations.
- Analyzed competitor activity, market trends, and trade movements to strengthen local market intelligence.
- Developed sales personnel capabilities through EDAC and targeted sales training support.
- Coordinated GTR implementation and execution to accelerate category and channel growth initiatives.
Business Development Executive
88DB.Com
08.2011 - 05.2016
- Developed new business leads across assigned territories through consistent prospecting and relationship building.
- Prepared sales presentations and proposals tailored to client needs and buying priorities.
- Maintained regular contact with key clients to support retention and repeat business.
- Tracked sales pipeline activity to prioritize follow-up and improve visibility on open opportunities.
Education
Master of Business Administration - Marketing, Finance
SRIMT Greater Noida
Greater Noida06-2011
Bachelor of Business Administration - Marketing
Technical Education & Research Institute Ghazipur
Ghazipur06-2009
12th Standard - Science Specialization (PCB)
H.S.I.C.
Ghazipur, U.P.06-2005
10th Standard - Science Specialization
S.N.H.S. School
Ghazipur, U.P.06-2003
Skills
Key account growth
Lead qualification
Sales tracking
Planning & measurement
Presentations and proposals
Market and competitive analysis
Revenue forecasting
Territory growth planning
Sales training program development
Margin management
Personal Information
- Date of Birth: 05/07/1987
- Marital Status: Married
Interests
Reading Books & Magazines, Poetry Composition & Cooking, Analytical Thought Development, Travelling
ACCOMPLISHMENTS
Star Performer Award for maintaining "Best in Class" business health by Adani Wilmar Limited (2024-25)., Star Performer Award for revenue growth by Adani Wilmar Limited (2023-2024), Sustainable Business Growth Award by Diageo, India (2021-22), Best Performer for Marketing Activations by Diageo, India (2021-22)., SBD Champion by P&G (2017-18), Gillete Safalta Ki Muththi Me by P&G (2017-18)., Pampers Champion (2019-20) by P&G (2017-18).
ACTIVITIES AND HONORS
- Industrial visit of AAJ TAK TV channels.
- Industrial visit of Hero Honda Motors and Yamaha Pvt. Ltd.
- Participated in national-level marketing meets.
- Participated in the AIMA program
DISCLAIMER
I hereby declare that the above details I furnished are true to my knowledge.
Timeline
Area Sales Executive
AWL Agri Business Limited (Formerly Known as Adani Wilmar)
07.2023 - Current
Sales Executive
DIAGEO INDIA (INDOSPIRIT DISTRIBUTION PVT.)
12.2020 - 06.2023
Territory Business Executive
P&G
06.2016 - 12.2019
Business Development Executive
88DB.Com
08.2011 - 05.2016
10th Standard - Science Specialization
S.N.H.S. School
12th Standard - Science Specialization (PCB)
H.S.I.C.
Bachelor of Business Administration - Marketing
Technical Education & Research Institute Ghazipur
Master of Business Administration - Marketing, Finance
SRIMT Greater Noida