DV360 and other Programmatic tools
Viraj Kumbharkar
Team Lead (Digital Marketing)
Pune,Maharashtra
Summary
Dynamic digital marketing leader with a track record in performance marketing, stakeholder management, and cross-functional collaboration. Proven ability to drive business transformation and operational excellence across global markets.
Overview
3
3
Certifications
11
11
years of professional experience
Work History
Team Leader
MediaMint
Pune
09.2018 - Current
- Led Digital Marketing Operations and managed cross-functional teams for over 8 years, driving high-performance delivery models, process excellence, and client success across global markets.
- Built and implemented Information Security Management System (ISMS) and Environmental & Social Management System (ESMS) documentation from scratch, ensuring compliance with organizational and client standards.
- Served as Team Leader and Team Coordinator, mentoring, coaching, and managing large teams while establishing a culture of accountability, continuous improvement, and operational excellence.
- Managed end-to-end digital marketing projects across Organic Marketing, Programmatic Advertising, Paid Social Marketing, and Affiliate Marketing for global enterprise clients.
- Hands-on expertise with industry-leading platforms including Google DV360, Meta Ads Manager, Google Ads, organic marketing tools, affiliate tracking platforms, and campaign optimization technologies.
- Worked extensively with global markets including APAC, EMEA, and North America (PST), managing multicultural teams and delivering campaigns aligned with regional business objectives.
- Managed and supported one of the world's leading OTT clients, ensuring high-quality campaign execution, stakeholder management, and performance optimization.
- Developed and presented Quarterly Business Reviews (QBRs) and Monthly Business Reviews (MBRs), showcasing campaign performance, operational metrics, team productivity, and strategic recommendations to senior stakeholders.
- Led Affiliate Marketing initiatives across Display and Social channels, leveraging platforms such as Everflow, ClickFlare, and Offer18 to maximize lead generation, attribution accuracy, and conversion performance.
- Created comprehensive Media Plans and supported Media Buying strategies to optimize customer acquisition, ROI, conversion rates, and overall marketing effectiveness.
- Designed and implemented Quarterly Performance Review frameworks, employee rating mechanisms, and KPI-based evaluation systems to improve team productivity, engagement, and career development.
- Participated in monthly campaign cycle reviews with clients, providing insights on campaign health, delivery metrics, optimization opportunities, and future growth strategies.
- Managed purchase order reconciliation processes across multiple advertising platforms, ensuring accurate budget tracking, financial compliance, and campaign delivery alignment.
- Collaborated with Automation and Technology teams on Agentic AI and process automation initiatives, improving operational efficiency, reducing manual effort, and enabling scalable delivery models.
- Authored detailed Standard Operating Procedures (SOPs), process documentation, knowledge repositories, and governance frameworks to standardize operations and support organizational growth.
- Led continuous process improvement initiatives using data-driven decision-making, workflow optimization, and automation strategies to enhance client satisfaction and operational excellence.
- Strong experience in stakeholder management, people leadership, performance management, client servicing, strategic planning, campaign operations, and business transformation initiatives.
- Proven expertise in digital marketing operations, performance marketing, affiliate marketing, programmatic advertising, team management, process excellence, client relationship management, and cross-functional leadership.
Senior Brand Consultant
PubMatic
Pune
03.2015 - 09.2018
- Worked as a Brand Consultant within the Publisher Operations team at PubMatic, a leading global Supply-Side Platform (SSP), supporting premium publishers in maintaining brand safety, ad quality, and optimal user experience across digital properties.
- Managed end-to-end Publisher Experience operations, ensuring high standards of ad quality, compliance, performance, and revenue optimization for web, mobile web (MWeb), Android, iOS, and video inventory.
- Utilized PubMatic's proprietary platform and programmatic advertising tools to monitor campaign delivery, investigate creative issues, and maintain publisher brand integrity.
- Collaborated extensively with third-party ad quality and creative verification platforms, including The Media Trust (TMT) and Clarity Ads, to identify, investigate, and resolve malware incidents, malicious creatives, and policy violations impacting publisher environments.
- Conducted in-depth analysis of creative violations by capturing and validating JavaScript and HTML logs using debugging tools such as Firebug and Fiddler, enabling accurate root-cause identification and faster resolution.
- Coordinated with global Demand Partners, advertisers, and internal stakeholders to communicate violations, provide technical evidence, and enforce corrective actions to protect publisher brands and user experiences.
- Leveraged Near Real-Time (NRT) monitoring tools to trace the origin of non-compliant creatives, identify malicious demand sources, and implement blocking mechanisms to ensure adherence to publisher guidelines and industry standards.
- Troubleshot and resolved latency, ad rendering, and performance issues across multiple digital environments, including Web, Mobile Web, Android Applications, iOS Applications, and Video Advertising platforms.
- Ensured compliance with publisher brand safety requirements, ad quality policies, and industry best practices, contributing to improved customer satisfaction and platform trust.
- Maintained accurate and up-to-date records across enterprise CRM and project management platforms, including Salesforce and JIRA, enabling effective issue tracking, stakeholder communication, and operational transparency.
- Generated daily, weekly, monthly, and ad-hoc operational reports, providing insights into creative violations, malware incidents, campaign performance, publisher health metrics, and resolution effectiveness.
- Collaborated with cross-functional teams including Product, Engineering, Publisher Success, and Demand Operations to improve workflows, reduce turnaround times, and enhance overall platform performance.
- Developed strong expertise in programmatic advertising ecosystems, SSP operations, publisher monetization strategies, brand safety frameworks, creative compliance, ad verification technologies, and troubleshooting methodologies.
- Developed comprehensive brand strategies to enhance market positioning and customer engagement.
- Led cross-functional teams to execute integrated marketing campaigns across digital platforms.
Education
Bachelor of Engineering (BE) - Electronics And Telecommunication
Pune University
Pune 04.2001 -
Diploma in Electronics & Telecommunications - Electronics & Telecommunications
Diploma
Pune 04.2001 -
Skills
Programmatic Advertising
Paid Social Marketing
Organic Marketing
Affiliate Marketing
Media Planning
Media Buying
Campaign Operations
Budget Management
Process Automation
Stakeholder Management
Business Reviews (QBR/MBR)
Team Management
Performance Reviews
Operational Excellence
Business Transformation
Software
Google Ads, Snapchat, Meta(Facebook Ads Manager) X Ads, TikTok)
Google Workspace tools for reporting and presentation
Certification
DV360
Timeline
DV360
05-2026
Google Ads
05-2026
The Trade Desk
02-2026
Team Leader
MediaMint
09.2018 - Current
Senior Brand Consultant
PubMatic
03.2015 - 09.2018
Bachelor of Engineering (BE) - Electronics And Telecommunication
Pune University
04.2001 -
Diploma in Electronics & Telecommunications - Electronics & Telecommunications
Diploma
04.2001 -