Nithin Rajan
Bangalore
Summary
Results-driven Area Business Manager with strong background in leading high-performing teams and driving business growth over. Skilled in strategic planning, market analysis, and customer relationship management. Proven track record of increasing revenue and improving operational efficiency. Committed to delivering exceptional results and fostering positive work environment.
Overview
4
4
Languages
1
1
Certification
13
13
years of professional experience
Work History
Area Business Manager
Duroflex Limited
Bangalore
03.2026 - Current
- Analysed market trends and adjusted business strategies to capitalise on new opportunities for growth.
- Directed successful marketing campaigns, increasing brand visibility and market penetration.
- Set ambitious yet achievable targets for sales teams, motivating them towards success.
- Conducted regular performance reviews, providing constructive feedback to team members.
- Cultivated work environment focused on personal responsibility, continuous improvement and delivering high-quality results.
- Led training sessions for sales staff, enhancing their skills and product knowledge.
- Prepared statements detailing operational detail and key performance indicators.
- Streamlined inventory management processes, reducing waste and optimising stock levels for operational efficiency.
- Coordinated with HR to recruit, hire, and onboard top talent for sales and support roles.
Area Business Manager
Wakefit
Bangalore
03.2024 - 03.2026
- Managing operations and sales for the Bangalore, Mysore, Mangalore, and Kerala territories, achieving 25% growth in revenue year on year.
- Leading a team of over 50 employees, fostering a culture of teamwork, professionalism, and continuous improvement.
- Directed successful marketing campaigns, increasing brand visibility and market penetration.
- Conducted regular performance reviews, providing constructive feedback to team members.
- Led training sessions for sales staff, enhancing their skills and product knowledge.
- Streamlined inventory management processes, reducing waste and optimising stock levels for operational efficiency.
- Coordinated cross-functional teams to deliver projects on time, within budget, and exceeding expectations.
- Addressed customer concerns promptly, turning potential issues into opportunities for service excellence.
- Oversaw daily operations, maintaining strict adherence to quality standards and regulatory compliance.
- Conducted comprehensive competitor analysis to inform strategic decision-making and competitive positioning.
- Prepared statements detailing operational detail and key performance indicators.
- Coordinated with HR to recruit, hire, and onboard top talent for sales and support roles.
- Conducted in-depth investigations into business operations, identifying areas for development and improvement, acting on them appropriately.
- Modelled business processes to identify strengths, weaknesses and opportunities for improvement.
- Swiftly designed, developed and implemented action plans, leading to change or improvement.
Retail Manager
Wakefit
Bangalore
11.2021 - 02.2024
- Developing store strategies to raise the customer pool, expand store traffic, and optimise profitability.
- Meeting sales goals by training, motivating, mentoring, and providing feedback to store staff.
- Managing inventory and visual merchandising.
- Conducted regular training sessions on customer service excellence and product knowledge.
- Closely monitored team performance, identifying improvements and managing change.
- Supervised product pricing and labelling activities, adjusting prices to reflect promotions and clearing slow-moving stock.
- Resolved complaints on products, company issues and customer service to keep business operational.
Retail Operations Manager
Southern Wood Industries
The Nilgiris
12.2019 - 11.2021
- Manage the entire retail operations in accordance with company policy so as to establish an operation that not only meets, but exceeds performance levels.
- Streamline business outreach and re-engagement of lost customers in coordination with the sales team.
- Lead, manage, and develop the retail team to deliver sales targets through the delivery of excellent customer service and operational standards.
- Maximise sales and profits through correct planning, forecasting, and allocation of resources.
Assistant Sales Manager ( Diamonds)
Malabar Gold and Diamonds (UAE)
Dubai
05.2013 - 10.2019
- Developed new customer accounts, and expanded existing accounts within the defined territory.
- Managed a team of 23 and reviewed the monthly sales performance of the team.
- Tracked aged and non-moving stocks, and reshuffled across UAE branches.
- Assisted in quality control.
- Ensured the proper inflow and outflow of products according to the seasons.
Education
Bachelor of Commerce - Accounting
Bharathiar University
The Nilgiris, India05.2012
Skills
- Retail Operations
- Luxury Brand Management
- Team Management
- Customer Focused
- Business Acumen
- Merchandise Planning
- Inventory Management
- Quality Control
- Clientelling
- Product launch expertise
- Market research
- Objection Handling
- Hiring and onboarding
- Staff coaching
Certification
International Gemological Institute, Retail Sales Development
Languages
English
Proficient
C2
Hindi
Advanced
C1
Tamil
Advanced
C1
Malayalam
Proficient
C2
Hobbies and Interests
- Music
- Driving
- Travelling
- Exploring Brands
Timeline
Area Business Manager
Duroflex Limited
03.2026 - Current
Area Business Manager
Wakefit
03.2024 - 03.2026
Retail Manager
Wakefit
11.2021 - 02.2024
Retail Operations Manager
Southern Wood Industries
12.2019 - 11.2021
Assistant Sales Manager ( Diamonds)
Malabar Gold and Diamonds (UAE)
05.2013 - 10.2019
Bachelor of Commerce - Accounting
Bharathiar University