Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

yasharth deep

Prayagraj

Summary

Goal-driven Sales Management professional bringing 13+ year career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement.

Overview

14
14
years of professional experience

Work History

Area Sales Manager

Crompton Greaves Consumer Electricals Ltd
Prayagraj
02.2020 - Current

Handling the team of 18 sub-ordinates with DR-3 and FOS -15 with the annual turnover of 18 CR with 26 CP...

Territory grown by 13% over LY, increases my ND by 13% and WD by 9%...

Educating my team to reduce ROD of CP and to take them on FDB so as to reduce logistics cost.

Providing class room training on FA and product technicalities with our competitors, and regular visit on their top 30 retailers helped us a lot in incremental business.

Area Sales Manager

Relaxo Footwears ltd
Bhagalpur
12.2018 - 01.2020
  • Handled the team of six sales officer with nine CP with the annual turnover of 42 CR.
  • Reviewing SFA reports, directing him on their productivity, LPSC, Beat adherence, drop size etc by focusing on NPD.
  • Rolling out market blitz in Market Haat in rural markets, which helps us to create a buzz with end users also.
  • ROD, Cross Selling and with Retailer Binding Scheme helps us to get revenue more than 8% over LY

Regional Sales Manager

School of broadcasting
Prayagraj
01.2015 - 11.2018
  • Appointed Six franchise in three states.
  • To increase the footfall, managing all the affairs initiating from set up to make it into operational mode.
  • Doing the ATL and BTL activity in the market in the established centres.
  • Liasning with the government and media for regular events for students.

Sales Officer

Relaxo Footwears ltd
Bhopal
07.2009 - 12.2014
  • Doing mapping and follow up on PJP by doing daily call on 20 outlets.
  • Placing the add material at every counter and ensuring proper visibility of our brand at prominent shelf and counter.
  • Maintaining healthy PR with whole sellers and placing only FR.
  • Have been promoted twice in this tenure, and have served in MP, CG and Rajasthan.
  • Initially for six months at inception I was being sent to AP and Karnataka also...

Education

MBA - Marketing

Roorkee Institute of Technology
Roorkee
06.2009

B.Com - Commercial And Advertising Art

Allahabad University
Allahabad
06.2007

Skills

  • Market and Competitive Analysis
  • Sales Tracking
  • Sales Training
  • KPI Tracking
  • Complex Negotiations
  • Leads Prospecting

Languages

English
Proficient
C2

Timeline

Area Sales Manager

Crompton Greaves Consumer Electricals Ltd
02.2020 - Current

Area Sales Manager

Relaxo Footwears ltd
12.2018 - 01.2020

Regional Sales Manager

School of broadcasting
01.2015 - 11.2018

Sales Officer

Relaxo Footwears ltd
07.2009 - 12.2014

MBA - Marketing

Roorkee Institute of Technology

B.Com - Commercial And Advertising Art

Allahabad University
yasharth deep