YOGESH SODHI
Summary
A competent professional with robust 15+ years of experience in Operations, Business Development, Project Management and in creating new business opportunities.
Expertise in Brand launches, Product Launches, Business Expansion, P&L management and high impact performance across diverse markets.
Proven ability to motivate team to achieve targets on time.
Overview
15
15
years of professional experience
Work History
Lead- Sales and Marketing
Wolkus Technology Solutions(FASAL)
Delhi NCR
08.2023 - 06.2024
- Develop and execute a strategic plan for launching fresh fruit products in Delhi, including setting sales targets, identifying key market segments, and developing marketing strategies
- Managing entire P & L of the Branch that included selection of farms, raw materials, procurement and costing
- Build and maintain strong relationships with key stakeholders, including retailers, distributors, and suppliers, to ensure the successful launch and sales of fresh fruit products
- Monitor and analyze market trends, competitor activities, and consumer preferences to identify opportunities for growth and develop new products or marketing strategies
- Ensure the timely delivery of products, managing inventory levels, and coordinating with logistics and supply chain teams to meet customer demand
- Ensure compliance with all company policies, procedures, and regulations, including health and safety standards.
Business Head
Go4Life Organic Milk Pvt. Ltd.
Delhi/ NCR
03.2021 - 08.2023
- Finalize plant/manpower/cost/raw material and finally products
- Implement best cost and logistics efficiency
- Guiding team for App based database maintenance and functioning thereafter
- Establish cost parameters and manage the overall P&L
- Support risk management and mitigation activities
Zonal Sales Manager
Patanjali Ayurveda Ltd.
Delhi/ NCR
01.2019 - 02.2021
- Handling a team of more 37 on role employees responsible for the effective functioning of branch
- Branch administration, distribution, channel management in multi -channel environment, Distributor management, local marketing activities.
- Directly responsible for delivering sales growth as per the organization’s annual business plan
- Trade schemes formulation and monitoring.
Zonal In Charge
Parag Milk Foods Ltd. (Gowardhan)
Delhi/NCR
05.2018 - 01.2019
- Overall responsible for Brand Launch of Fresh products division of Gowardhan in Delhi –NCR
- Team building and training, handling a team of 2 ASMs, 6 Sales Officers and 65 TSI.
- Distributor appointment and management, schemes formulation, financial transactions-accounts maintenance, competitor tracking, GT & MT sales forecasting, Inventory Management, primary-secondary logistics.
- Planning with the team to execute channel expansion and new town expansion
- Monitoring, merchandising standards, planogram, and product visibility in the market with dominance as per company norms
- Increase in WD funds, infra and ultimately business.
Branch Manager
AMUL (GCCMF Ltd.)
DELHI NCR
07.2009 - 03.2018
- Accountable for sales & distribution for West and North Delhi for Fresh Products Division (shelf life less than 45 days that needs daily supply) with 236 distributors & leading a team of 2 ASMs, 4 Territory Sales Officers and 13 Pilot Sales Men
- Oversee for branch sales, distributor management, schemes planning, financial management, visibility planning, pop utilization, accounts, competitor tracking, GT & MT, HoReCa sales, sales forecasting, Logistics management (1st & 2nd leg logistics.) Identified and appointed new channel partners to enhance business development through formal presentation, while working closely with the sales channel to ensure target achievements
- Manage the team while training in-house teams as well as the sale teams at dealer’s point to enhance overall efficiency and productivity in terms of sales turnover and activation targets; Handling Executives involved in infrastructure planning
- Prepare strong and reliable MIS reports for facilitating the decision-making process and liaison with Management for extensive market penetration.
Education
MBA - Marketing
National Institute of Engg & Technology
Kurukshetra06-2009
B. Tech - Electrical Engineering
Seth Jai Parkash Mukund Lal Inst of Engg & Tech
YamunanagarSkills
- P&L, Business Strategy & Expansion
- Key Account Management
- Market Intelligence
- Channel Development
- New Product Brand Launches
- Brand Management
- Team Management
- Resource Optimization
- Operations Management
Timeline
Lead- Sales and Marketing
Wolkus Technology Solutions(FASAL)
08.2023 - 06.2024
Business Head
Go4Life Organic Milk Pvt. Ltd.
03.2021 - 08.2023
Zonal Sales Manager
Patanjali Ayurveda Ltd.
01.2019 - 02.2021
Zonal In Charge
Parag Milk Foods Ltd. (Gowardhan)
05.2018 - 01.2019
Branch Manager
AMUL (GCCMF Ltd.)
07.2009 - 03.2018
MBA - Marketing
National Institute of Engg & Technology
B. Tech - Electrical Engineering
Seth Jai Parkash Mukund Lal Inst of Engg & Tech
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