Yugal Kishore Singh

• Monitored team performance and achieved growth of 13 percent in OLY metrics.
• Coordinated with marketing team to enhance sales growth and execute merchandising strategies.
• Implemented various market schemes to boost product visibility and consumer engagement.
• Oversaw distribution and availability within assigned territory, ensuring optimal coverage.
• Maintained pricing reports while tracking competitor activities for strategic adjustments.
• Analyzed sales data, ensuring field discipline and accurate reporting to Business Manager.
• Expanded retail presence by adding 2,000 outlets and establishing 13 sub-stockists.

• Monitored brand visibility, awareness, and performance metrics.
• Managed loyalty programs, ensuring updates and achievement of targets.
• Planned and tracked sales fundamentals, including ECO, productivity, lines, and focus brands.
• Coordinated with sales team across all levels to drive growth and execute merchandising materials.
• Initiated and monitored various market schemes for enhanced engagement.
• Oversaw distribution and availability within assigned territory.
• Maintained pricing reports and tracked competitor activities.
• Implemented strategic plans for product launches.

• Achieved established sales targets in Chhattisgarh through strategic planning.
• Developed brand-wise and SKU-wise monthly inventory indents to ensure stock availability.
• Executed marketing strategies to identify and explore untapped market potential.
• Increased market penetration by creating new dealer networks and enhancing channel management.
• Led and trained sales teams, assigning territories to optimize performance.
• Monitored sales team performance, analyzed data, and forecasted trends for better decision-making.
• Coordinated local activities while managing recruitment and depot operations.
• Opened 1,400 new outlets by expanding distributor networks and appointing 16 distributors in Chhattisgarh.

Executed overall sales and operations strategies to drive business growth.

• Developed new business by engaging with doctors, chemists, and grocers.
• Provided market intelligence and competitor analysis to inform management decisions.
• Activated channels and motivated team members to maximize sales performance.
• Organized activities such as health camps and stalls to enhance brand visibility.
• Coordinated deliveries with PSRs and distributors to ensure timely service.
• Handled customer complaints and initiated corrective actions for issue resolution.

• Liaised with suppliers to monitor progress of existing orders.
• Recorded sales and order information, providing copies to Manager.
• Reviewed sales performance to consistently meet or exceed targets.
• Coordinated with dealers and retailers, reporting directly to Area Sales Manager.
• Managed branding and promotional activities within assigned area.
• Contributed to operations of Dr Morepen, an Indian limited company based in New Delhi.

• Company Overview: Hindustan Unilever Ltd. – (Lalit Enterprises C&F of HUL)
• More than one year of work experience with HUL as a Marketing Executive posted in Raipur, looking for key outlets in the PP division.
• Handling 20 to 25 outlets daily, generating business, and being responsible for secondary sales and collections, reporting to the Team Manager.