ANSHUL CHOURASIA
Ghatkopar East
Summary
Dynamic Sales Professional with more than 13 years of Sales Experience having MBA qualification ( Sales & Marketing) & specialist in increasing organization revenue growth with required marketing strategies & managing sales team
Overview
15
15
years of professional experience
Work History
Regional Sales Head
Innofitt Systems Pvt Ltd
04.2025 - Current
- Heading Business Development Team to get products specified with Architects, PMC's, Electrical Consultants & Contractors, Cost Consultants & Corporates
- Exclusive deal with OEM's - Endroit Design (MillerKnoll Dealer), Teknion, Kokuyo (HNI Office India Ltd), etc.
- Products specified with Architects - M Moser Associates, Space Matrix Design Consultants, Adrianse Global, etc.
- Products specified in projects - Blackstone (Tikki), Interactive Brokers, Next Tracker, Availity India, Endava, etc.
- Retained key accounts (OEMs - office furniture manufacturers) to ensure revenue targets were met in assigned territory
- Monitored and ensured growth of core and new products to align with market demands
- Advised on product development based on market research and customer feedback to enhance product offerings
- Participating with team in Corporate Events & Exhibitions to promote products
- Analyzing competitor's activities & thereby devising strategies to counter them
- Maintained adherence to electrical standards to meet regulatory requirements.
Key Account Manager - West & North Region
Innofitt Systems Pvt Ltd
Mumbai
05.2019 - 03.2025
- Managing OEM (Office Furniture Manufacturer - Key Accounts) & Other Stakeholders to achieve desired sales objectives
- Additionally Managing BD Team to get products specified with Architects & PMC's (West & North - Since Sep 2022 & South Zone - June 2024)
- Formulate Sale Strategies & implement it effectively
- Identified client requirements and suggested suitable products
- Managing the Sales Process from lead generation to closure
- Organize product samples for effective demonstration
- Giving Product Presentation - Physical & Virtual
- Keep Clients upbeat with the latest developments and offerings
- Forecasted and developed annual sales plans for multiple regions
- Projecting expected sales volume for existing and new products
- Maintaining funnel on CRM software & reporting to National Sales Head
- Effective coordination with internal different department members
- Analyzed competitor activities to devise strategic responses
- Gaining additional knowledge by attending professional workshops & training
- Exclusive deal with OEMs - Godrej Interio, Haworth India, Technigroup, etc.
- Worked on Corporate Projects - Springer Nature, Tata Consulting Engineers, Dosch Pharma, etc.
- Formed exclusive partnership with Persistent Systems to strengthen collaboration and product distribution.
- Products specified with Architects & PMC - DWP Interics Pvt Ltd, Colliers International
- Products specified in projects - Deloitte India, Workdays, Avlara Infraprojects, etc.
Business Manager (Plastic Trading)
Saivon
07.2018 - 04.2019
- Sourced raw materials from local scrap vendors to ensure quality and availability
- Managing Labor to ensure accurate assortment
- Oversaw warehouse operations for optimal stocking of materials
- Managing Logistics by hiring containers for smooth transit of goods
- Managing client relationship including invoicing & payment collection
- Oversaw cash flow management to maintain operational stability
Key Account Manager - Sales & Marketing
Kokuyo India (HNI Office India Ltd)
12.2016 - 05.2018
- Managing Key Account & New Clients
- Developed strategic business relationships to expand client base
- Managing the sales process from lead generation to closure
- Demonstration of products at mockup sites & showroom
- Forecasting sales revenue on monthly, quarterly & yearly basis
- Maintaining sales funnel on Salesforce software & reporting to Branch Manager
- Organizing promotional events for new launch products
- Coordinated with dealers and branches to secure business support
- Monitored market trends and gathered insights on new projects and product development
- Worked on Corporate Projects - Ajanta Pharma, Axis Bank, JSW Steel, Nikom Pharma, Sealed Air Packaging, etc.
- Exclusive deal with First Data & Fleet Management
- Worked with Architects - Adrianse Global, Edifice Architect, etc.
- Worked with PMCs - CBRE, Knight Frank, Savills
Sales Manager
Nine To Five Office Chairs
01.2015 - 11.2016
- Managing Key Accounts - Architects & Interior Designers, Corporate & Institutions
- Developed business through relationship-building with customers in person and via calls and emails
- Created detailed proposal documents as part of formal bidding processes, tailored to prospective customer requirements
- Feeding buying trends back to employers
- Advising on forthcoming product developments and discussing special promotions
- Reviewed sales performance of self and juniors to align with target achievement
Sales Executive
Nine To Five Office Chairs
07.2012 - 12.2014
- Approaching Architects, Interior Designers, Builders, Private & Public Companies, Banks, Colleges, Hospitals & Technical Institutions and gaining a clear understanding of customer's requirements
- Presenting products appropriately to make a sale
- Making accurate, rapid cost calculations and providing customers with quotations
- Negotiating the terms of an agreement and closing sales
- Addressed customer objections to facilitate product purchases.
- Responding to incoming email and phone enquiries
- Representing the organization at trade exhibitions, events and demonstrations
- Established collaboration agreement with TATA Global Beverages Limited and L&T Power.
- Gained experience collaborating with public sector banks and technical institutions, including IIT Bombay, to understand their needs.
- Managed Bharat Diamond Bourse Profile (BKC), securing partnerships with leading diamond companies such as Asian Star Co Ltd and Bhansali & Co.
- Acquired experience working with various architectural firms, including TPA, ABM Architects, and Concorde Designs, to support project initiatives.
- Participated in Index Exhibition at BKC in 2014 and 2015, and Acetech in 2016, to showcase products and network.
Insurance Executive
Capita India Private Limited.
06.2011 - 07.2012
- Auditing of Aegon Co's product
- Servicing of Prudential Co's insurance policies
Education
MBA - MMM - Sales & Marketing
K.J Somaiya Institute of Management Studies & Research
Mumbai05-2018
M.COM -
K.J. Somaiya College of Arts And Commerce
Mumbai04-2011
B.COM -
K.J. Somaiya College of Arts And Commerce
Mumbai03-2009
HSC -
K.J. Somaiya College of Arts And Commerce
Mumbai03-2006
SSC -
Smt PG Garodia English High School
Mumbai04-2004
Skills
- Business development
- Account management
- Contract negotiation
- Salesforce CRM
- Market analysis
- Online Selling
- Team Leadership
- Presentation and Communication
Languages
- English
- Hindi
- Gujarati
- Marathi
Personal Information
- Date of Birth: 10/25/88
- Gender: Male
- Marital Status: Married
Extracurricular Activities
- Certified by Smmart Training & Consultancy - Online Selling Course
- Participant of Casematics case study competition of SIMSR - 2016
- Member of management committee to organize SIMSR's annual event (Metamorph 7.0) in Dec 2016
- Participated in dance competitions and inter school hockey tournament
Hobbies and Interests
- Reading
- Cricket
- Movies
Accomplishments
- Innofitt Outstanding Achiever Award in Feb 2025
Timeline
Regional Sales Head
Innofitt Systems Pvt Ltd
04.2025 - Current
Key Account Manager - West & North Region
Innofitt Systems Pvt Ltd
05.2019 - 03.2025
Business Manager (Plastic Trading)
Saivon
07.2018 - 04.2019
Key Account Manager - Sales & Marketing
Kokuyo India (HNI Office India Ltd)
12.2016 - 05.2018
Sales Manager
Nine To Five Office Chairs
01.2015 - 11.2016
Sales Executive
Nine To Five Office Chairs
07.2012 - 12.2014
Insurance Executive
Capita India Private Limited.
06.2011 - 07.2012
MBA - MMM - Sales & Marketing
K.J Somaiya Institute of Management Studies & Research
M.COM -
K.J. Somaiya College of Arts And Commerce
B.COM -
K.J. Somaiya College of Arts And Commerce
HSC -
K.J. Somaiya College of Arts And Commerce
SSC -
Smt PG Garodia English High School