Arun Akunuri
Marketing Manager - Operation , Digital Marketing , Event Management And Campaign Management
Chennai
Summary
A challenging career which favors learning, creativity and provide exposure to new ideas and that prompt professional growth along with the organisation . Focused professional with 8+ years of experience and a proven knowledge of Brand Marketing, Campaign Management, Vendor Management, Budget Management, BTL and ATL Campaign and Data Analytics.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
1
1
Language
Work History
Assistant Manager
Equitas Small Finance Bank
Chennai
08.2016 - Current
- Major Project of Installation of 377 Liability Branch with Signboard and in shop Branding (End to End)
- Marketing Operation – Purchase Order, Tracking and Release of Payment
- Data Analytics – Generate Report for Marketing Activity, No of Leads, Conversion Report, Website Leads Vs Conversion, ATM and Missed Call Leads Vs Conversion
- Tracking of Regional team – Target vs Achievement and Generate Score Card
- Vendor Management & Budget Planning
- Central Level Branding – ATL and BTL campaign
- CSK Campaign – BTL, Digital Acquisition
- IPO Campaign for Equitas Holding and Equitas Bank
- Digital marketing Campaign – Acquiring 800 + Customer every day through digital marketing - SEO , SEM , Email marketing , Affiliate marketing , Social Media Ads etc
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Monitored return on investment of online and social media marketing efforts.
- Campaign Management using the Netcore Tool (Smart Tech)
- Campaign Management – Cross-selling of product to customer and Increasing the Debit card spends using offer campaign
- Increasing the customer profile by segmenting the customer in the right bucket through data study and run separate CLCM to increase the customer TRV by 5%
- Developed insights on marketing campaigns to assess performance against goals.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
MIS Officer
Equitas Micro Finance
Chennai
08.2014 - 07.2016
- Aging Report: Providing aging report to team to check the day-wise outstanding details
- Trends and MIS: Sharing EDK Trends to management which consist of sales details (FTD, MTD and YTD), rice penetration, outstanding with last month comparison
- Stock-out detail Analysis: Stock out details will be shared to cluster manager and warehouse to know the stock out item details for re-ordering at warehouse and stock request for stores
- Target Vs Achievement: On daily basis target vs achievement details will be shared to entire team to know "where they are" in sales, new member, rice and home delivery
- Drop-out customer Analysis: By analyzing customer-wise sales and provide the details of drop-out customer (those who are not continuously purchased) which can be used for tele-calling
- Retention Analysis: Customer-wise sales analysis will be made to understand the retention percentage, through which business team will come to know the customer retention percentage
- Item-wise margin analysis: Item-wise margin will be provided fortnightly to understand the current margin for item-wise, category-wise
- Each and every month power point presentation will be prepared and share it to entire team to understand the below mentioned details.
Co-Ordinator
Care IT Solutions Pvt Ltd
10.2013 - 08.2014
- Handling service calls for Govt Customers
- Maintain data and coordinating with all head of Depts for all and preparing all daily/weekly/ monthly reports
- Coordinate with all location service managers
- Handled teams with 10 plus engineers for daily bases calls.
Education
MBA - Marketing & Finance
Loyola Institute of Business Administration
01.2017 - 01.2020
Engineering - Electronics and Communication
Jeppiaar Engineering College
Skills
Campaign Management
Marketing Operation
Budgeting and Allocation
Marketing and advertising
P&L Management
Multitasking Abilities
Attention to Detail
Market planning and execution
Digital marketing
Vendor and contract negotiations
Event Management
Accomplishments
- Supervised team of 3 staff members.
- Achieved by completing branding for all the 375 liability branches with accuracy and efficiency.
Timeline
MBA - Marketing & Finance
Loyola Institute of Business Administration
01.2017 - 01.2020
Assistant Manager
Equitas Small Finance Bank
08.2016 - Current
MIS Officer
Equitas Micro Finance
08.2014 - 07.2016
Co-Ordinator
Care IT Solutions Pvt Ltd
10.2013 - 08.2014
Engineering - Electronics and Communication
Jeppiaar Engineering College