Brijesh Kumar
Digital Marketing Professional
New Delhi
Summary
A digital marketing professional with 15+ years of experience, having a proven expertise in Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing and Travel Meta Marketing with an excellent familiarity with various Internet resources, keen to leverage, learn/excel on Web Marketing for the benefit of the organization. Actively seeking an opportunity to be integrated into the organization to learn and share the experience for the general advancement of the company's online programs.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
Work History
Assistant Director of Marketing
Book Cheap Fare Flights Pvt Ltd
1 2023 - Current
- Planning execution of marketing plan decided by management
- Guiding and mentoring marketing team about latest trends and industry insights
- Deciding the deliverable goals & tracking the execution of the same by different marketing teams and individual resources
- Supervising the various data tracking platforms such as the Google analytics, Mix Panel, Power BI and In-house CRM & ensuring the data accuracy
- Supervising & verifying of the data & trend analysis done and shared by marketing and Business analysis team
- Reviewing and tracking the performance of PPC, SEO, Email, Affiliate & Social Media marketing.
Sr. Marketing Manager
Book Cheap Fare Flights Pvt. Ltd
01.2021 - 12.2022
- Part of the team playing key role in planning ,coordinating & executing the growth at organization level
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns
- Reaching out, negotiating and managing vendors needed to accomplish marketing objectives
- Planned & coordinated with Creative, content, technology & marketing team to launch the new websites and their marketing to promote and expand business
- Guiding , analyzing and mentoring the Paid, SEO & social media marketing team to help them in achieving the goal of ROI, sales, increase website traffic, generate calls, reputation management & branding
- Planned & coordinated the integration of email (klaviyo) and affiliate marketing software's (Commission Junction and Rakutan)
- Handled email marketing from the very beginning stage and turned it into a successful channel delivering 600 plus monthly sales along with 1500 sales calls.
Digital Marketing Manager
Book Cheap Fare Flights Pvt Ltd
11.2018 - 12.2020
- Managed team engaged in ongoing marketing activities, Google Ads and Bing Ads account management and optimization
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives
- Developed and executed A/B testing strategies to optimize campaign performance
- Monitored trends in digital marketing landscape and adjusted strategies accordingly
- Improved marketing landing page content, keyword relevancy and related themes in ad account to achieve lower cost per click & higher conversion rates from paid ads
- Led team of marketing professionals, offering mentoring and coaching to build & enhance their knowledge and skills
- Conducted market research to identify new opportunities and target markets
- Launched successful Google and Bing marketing campaigns that achieved goals for increased flight bookings & ROI
- Managed budget allocation and resource utilization to maximize marketing ROI
- Analyzed and reported on KPIs such as ROI, Sales Call generation, offline and online sales to validate and demonstrate success of marketing campaigns
- Administered monthly and annual reviews to direct reports and set clear and measurable goals, action plans, and follow-up procedures
- Evaluated employee performance on monthly basis and coached and trained 10 plus team members, increasing quality of work and employee motivation
- Delivered regular team meetings for aligned work towards common goals
- Coordinated team collaboration to share ideas and build best practices.
Assistant Manager
MetaMinds TechnologiesPvt. Ltd
03.2017 - 09.2018
- Crafting & managing paid marketing campaigns across multiple advertisement platforms with team
- Mentoring and guiding the team to excel overall performance
- Prepare, share, present and discuss daily, weekly, monthly, quarterly and yearly performance reports, analysis and suggestions with management and other stake holders as per requirement
- Planning new Internet marketing strategies - Providing leadership and guidance to other team members
- Developing ways to significantly improve the paid marketing campaigns performance in term of ROI
- Co-ordinate with web master, product manager, Call Centre, technology, designing and other teams to achieve marketing goals with optimum use of available resources.
Internet Marketing - Sr. Team Leader
Fareportal India Pvt. Ltd
05.2015 - 02.2017
- Managing multi-million dollar paid marketing campaigns across multiple advertisement platforms with team
- Mentoring and guiding the team to excel overall performance
- Prepare, share, present and discuss daily, weekly, monthly, quarterly and yearly performance reports, analysis and suggestions with management and other stake holders as per requirement
- Planning new Internet marketing strategies - Providing leadership and guidance to other team members
- Developing ways to significantly improve the paid marketing campaigns performance in term of ROI
- Co-ordinate with web master, product manager, Call Centre, technology, designing and other teams to achieve marketing goals with optimum use of available resources.
Internet Marketing - Team Leader
Fareportal India Pvt. Ltd
05.2013 - 04.2015
- Handling several high budgets paid marketing campaigns simultaneously
- Prepare, share, present and discuss daily, weekly, monthly, quarterly and yearly performance reports, analysis and suggestions with management and other stake holders as per requirement
- Planned new Internet marketing strategies - Provided leadership and guidance to other team members
- Developed ways to significantly improve paid marketing campaigns performance in term of ROI
- Co-ordinate with web master, product manager, call center, technology, designing and other teams to achieve marketing goals with optimum use of available resources.
Internet Marketing - Sr. Executive
Fareportal India Pvt. Ltd
05.2011 - 04.2013
- Analyze campaigns data to understand & act upon previous & growing trends
- Manage bids on day to day basis to maintain keyword & campaign level profitability
- Test new ad copies & new keyword themes
- Consistently growing number of converting keywords
- Create & share various daily, weekly & monthly reports with management
- Participate, represent & discuss account performance & growth opportunities in weekly & monthly meetings with management, Google & Yahoo representatives.
Google Adwords Professional
vCustomer India Pvt. Ltd
07.2009 - 04.2011
- Guide across industry vertical new Google Adwords India clients to start their online campaigns
- Provide them telephonic and email support to understand them better about Google Adwords
- Help them in starting online campaigns via analysing their sites, competitors, products & markets
- Identify clients advertising goals, target market & optimum budget
- Create campaigns & keep them optimizing for better ROI
- Mentor clients to learn basics of Google Adwords
- Achieve various given targets like increase number of impression getting & click getting Google Adwords accounts
- Achieve handling Google Adwords accounts spent related targets.
Education
Master of Science - Mass Communication, Advertising and Journalism
Panjab Technical University - NRAI School Of Mass Communications
03.2005 - 05.2007
Bachelor of Arts - Political Science
P.G.D.A.V. College, Delhi University
06.2001 - 05.2005
12th - Senior Secondary Education
G.B. Pant Senior Secondary School, C.B.S.E. Board
03.2000 - 05.2001
10th - Secondary Education
G.B. Pant Senior Secondary School, C.B.S.E. Board
04.1998 - 05.1999
Skills
Decades of hand on experience of managing paid marketing campaigns with over 20 million USD annual budget
Successfully launching marketing campaign from scratch on various marketing platforms notably Google AdWords, Bing ads, Facebook/Insta ads, affiliate marketing, email/SMS marketing, travel meta marketing etc with exponential growth & sustainability along with consistently achieving and increasing ROI on them
Firsthand experience of defining, planning, implementation and maintaining the accurate tracking implementation of marketing campaigns and Analytical tools such as Google ads, Bing ads, Facebook ads, Google Analytics, Mix Panel, Hotjar etc
Extensive experience of data and trend analysis to find out the actionable inputs and leveraging the same in critical decision making without prejudice to ensure and increase the ROI of marketing campaigns
Able to act as a catalyst and manage multiple projects simultaneously, effectively & efficiently
Superior inter department and outside Vendor/Partner management skills
Experience of leading and managing 30 team members including leaders and managers
Excellent verbal, written and presentation abilities
Languages
English - Read, Write & Speak
Hindi - Read, Write & Speak
Timeline
Sr. Marketing Manager
Book Cheap Fare Flights Pvt. Ltd
01.2021 - 12.2022
Digital Marketing Manager
Book Cheap Fare Flights Pvt Ltd
11.2018 - 12.2020
Assistant Manager
MetaMinds TechnologiesPvt. Ltd
03.2017 - 09.2018
Internet Marketing - Sr. Team Leader
Fareportal India Pvt. Ltd
05.2015 - 02.2017
Internet Marketing - Team Leader
Fareportal India Pvt. Ltd
05.2013 - 04.2015
Internet Marketing - Sr. Executive
Fareportal India Pvt. Ltd
05.2011 - 04.2013
Google Adwords Professional
vCustomer India Pvt. Ltd
07.2009 - 04.2011
Master of Science - Mass Communication, Advertising and Journalism
Panjab Technical University - NRAI School Of Mass Communications
03.2005 - 05.2007
Bachelor of Arts - Political Science
P.G.D.A.V. College, Delhi University
06.2001 - 05.2005
12th - Senior Secondary Education
G.B. Pant Senior Secondary School, C.B.S.E. Board
03.2000 - 05.2001
10th - Secondary Education
G.B. Pant Senior Secondary School, C.B.S.E. Board
04.1998 - 05.1999
Assistant Director of Marketing
Book Cheap Fare Flights Pvt Ltd
1 2023 - Current
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