Priya Kumari
Sr Bussiness Development Executive
Ghaziabad,UP
Summary
Inside Sales professional with a strong track record in digital marketing and sales focused on achieving results. Skilled in running and optimizing campaigns on Google and Meta (Facebook & Instagram), leveraging data insights to generate quality leads and improve conversion rates. Experienced in client relationship management, CRM tools, and aligning marketing strategies with sales goals to drive revenue growth. Strong communicator with a target-oriented mindset, focused on delivering measurable business results in challenging environments.
Overview
3
3
years of professional experience
4
4
Certifications
4
4
years of post-secondary education
Work History
Sr. Business Development Executive
Digital Marketing Doctor
Ghaziabad, UP
11.2025 - Current
- Spearheading business development for a digital marketing agency by identifying new clients, pitching performance
marketing solutions, and closing deals across multiple industries. - Generating consistent revenue growth by building a strong sales pipeline, managing end-to-end client acquisition, and
maintaining long-term client relationships. - Consulted clients on digital growth strategies, aligning Google Ads and Meta Ads campaigns with their business goals to
maximize ROI and lead generation. - Independently planned and executed Google Ads campaigns including keyword research, bidding strategies, and conversion
tracking setup. - Managed Meta Ads campaigns, creating audience segments, lookalike audiences, and retargeting funnels to improve
conversions. - Collaborated with design and content teams to create high-converting creatives and campaign strategies, boosting engagement and lead quality.
- Regularly presented performance reports and insights to clients, strengthening trust, increasing client retention, and upselling
opportunities.
Sr. Executive
Info Edge (India) Ltd
Noida
11.2024 - 10.2025
- Managed the complete inside sales cycle, from lead generation to deal closure, driving consistent business growth.
- Regularly achieved sales targets through effective pipeline management, structured follow-ups, and strong negotiation skills.
- Improved lead-to-customer conversion by understanding client requirements and offering tailored digital marketing solutions.
- Handled a high-volume sales pipeline, ensuring timely engagement, qualification, and nurturing of leads.
- Built strong client relationships, resulting in better retention and repeat business opportunities.
- Used CRM tools to track leads, manage interactions, and improve response time and overall sales efficiency.
- Identified new business opportunities through market research and proactive outreach, expanding the client base.
Growth Associate
Stanza Living
New Delhi
04.2024 - 11.2024
- Conducted market research and audience analysis to refine targeting, keywords, and ad placements for better campaign performance.
- Achieved 95% onboarding during peak season by optimizing paid campaigns across Delhi South and North Campus regions.
- Executed and optimized multi-channel paid campaigns (Search, Display, Facebook & Instagram Ads) to increase brand visibility and engagement.
- Managed the complete business development cycle, from lead generation to client onboarding.
- Applied consultative selling techniques to deliver tailored solutions that align with client needs.
- Identified new growth opportunities through market research and strategic outreach.
- Built and nurtured strong client relationships, enhancing long-term engagement and repeat business.
Marketing Analyst Intern
Fundsroom
Remote, Mumbai
02.2024 - 04.2024
- Assisted in analyzing company portfolios and preparing financial and performance reports.
- Supported development of marketing strategies to enhance platform visibility and user engagement.
- Worked on SEO-driven campaigns to improve organic reach and search rankings.
Marketing Intern
Tradeindia.com
Pune
08.2023 - 10.2023
- Assisted in developing marketing strategies to improve brand visibility and support lead generation initiatives.
- Supported execution of digital marketing activities, including social media posting and campaign coordination.
- Conducted market research and competitor analysis to identify trends and customer behavior insights.
- Gained hands-on exposure to Google Ads and online advertising by assisting in campaign setup and monitoring.
- Tracked basic campaign performance metrics and prepared reports to support data-driven decisions.
Intern - Career Services
RISE
Pune
04.2023 - 06.2023
- Connected with potential recruiters and organizations to facilitate student placement opportunities.
- Conducted cold outreach and follow-ups, improving recruiter engagement and placement pipeline.
- Coordinated between students and recruiters, ensuring smooth communication and process execution.
- Delivered individual and group career counseling sessions to guide students on job readiness.
- Maintained MIS reports and tracked placement activities to support performance monitoring.
Education
MBA - Marketing
Ramachandran International Institute of Management
Pune, Maharashtra 07.2022 - 03.2024
Bachelors - Commerce
Ewing Christian College (Allahabad State University)
Prayagraj, India 06.2019 - 03.2022
Skills
Client Relationship Management
Google Ads
Inside Sales Specialist
Sales Strategy & Market Trend
Meta Ads Manager
Microsoft Excel
SEO
Objection Handling
Digital Marketing
Social Media Marketing
Analytics & Tracking
Content & Creative Strategy
Market Research & Strategy
CO-CURRICULAR ACTIVITIES & ACHIEVEMENTS
- Participated in Social Welfare Activities.
- Participated in district level in dance competition.
- Cultural Secretary representative in graduation Participated in Social Welfare.
Certification
Certificate Course of Business Analytics (7 days)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Won "Sales Champion" Award for achieving highest target for 3 consecutive months.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Interests
Dancing
Creative Arts
Timeline
Sr. Business Development Executive
Digital Marketing Doctor
11.2025 - Current
Sr. Executive
Info Edge (India) Ltd
11.2024 - 10.2025
Growth Associate
Stanza Living
04.2024 - 11.2024
Marketing Analyst Intern
Fundsroom
02.2024 - 04.2024
Marketing Intern
Tradeindia.com
08.2023 - 10.2023
Intern - Career Services
RISE
04.2023 - 06.2023
MBA - Marketing
Ramachandran International Institute of Management
07.2022 - 03.2024
Bachelors - Commerce
Ewing Christian College (Allahabad State University)
06.2019 - 03.2022