Rahul Satpute
pune
Summary
Dynamic Area Sales Manager with proven success in channel management, sales strategy, and business development. Achieved consistent sales growth through effective partner engagement and strategic market execution. Proven track record in driving sales growth and enhancing channel effectiveness. Expertise in channel management, sales forecasting, and key account management, resulting in substantial revenue increases. Results-driven Area Sales Manager with a proven track record in channel management, sales strategy execution, and customer engagement. Expertise in sales forecasting and business development, consistently achieving regional targets.
Overview
9
9
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Area Sales Manager
Atomberg Technologies Limited
pune
04.2024 - Current
- Appointed and managed distributors, dealers, and modern trade networks to enhance channel effectiveness.
- Drove primary and secondary sales growth, achieving monthly and quarterly regional targets.
- Coordinated sales team meetings to align on objectives and share effective strategies.
- Ensured product visibility, merchandising, and optimal placement in retail stores while monitoring competitor activities.
- Launched initiatives for retailers and electricians to elevate brand preference and engagement.
- Generated reports weekly, monthly, and quarterly on sales volume, revenue growth, and competitive landscape.
- Supported sales team members in fostering growth and professional development.
- Managed inventory levels to ensure timely distribution of products.
Area Sales Executive
Atomberg Technologies Limited
PUNE
12.2020 - 05.2024
- Handling the Channel Sales profile to meet sales and collection targets.
- Building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction.
- Lead generation, product demonstration, presentation, and proposal submission to the end client.
- Maintain the right stock quantity. At the distributors and dealers level.
- Distribution network expansion for maximum market coverage.
- To ensure maximum market coverage in line with the network availability.
- Organizing various promotional programs to enhance sales through the dealer and retailer network.
- Formulation and execution of business plans and strategies for maximizing profitability and revenue generation.
- Monthly value target achievements.
- Building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction.
- Interacting with end clients and channel partners to gather their feedback regarding the product.
Area Sales Executive
IFB Industries Ltd
Mumbai
07.2018 - 11.2020
- Growth and expansion of the dealer network and LFR (large format retail) in the Mumbai region.
- Handling general and modern trade across all product categories.
- Preparing a strategic monthly business plan for the growth and sustenance of the dealer network.
- Expansion of the IFB Retail Store and channel partner network.
- Efficiently managing a team of 15+ CSRs, 2 TLs.
- Appointing channel partners, key accounts, and dealers, and nurturing them for peak performance.
- Conducting a Monthly Sales Review.
- Managing regular logistics and defect-free operations.
Sales Executive
Livguard Energy Technologies Private Limited
mumbai
04.2017 - 06.2019
- Achieving business and sales targets through a distributor and dealer network.
- Expand the business network through the appointment of new dealers and motivating the existing dealers.
- Meet customers according to the call cycle plan.
- Collect market information, collect competitors' data, and analyze the same.
- Execution of sales strategies.
- Follow up with payment collection.
- Billing and other administrative activities.
- Co-ordination with C&F for timely dispatches.
- Conducting product awareness campaigns, service campaigns, and training sessions for dealers' technicians at the dealership.
Education
MBA - Marketing
Sinhgad Business School
Pune University06-2017
BBA - International Business
Brihan Maharashtra College of Commerce
Pune University07-2014
HSC - Commerce
Kendriya Vidyalaya Southern Command Pune
CBSC06-2010
SSC -
Kendriya Vidyalaya Southern Command Pune
CBSE06-2008
Skills
- Channel management
- Sales strategy and execution
- Customer engagement
- Sales forecasting
- Business development
- Key account management
Languages
Hindi
Advanced (C1)
C1
English
Advanced (C1)
C1
Marathi
Advanced (C1)
C1
Certification
• NCC 'C' certificate
Accomplishments
Top Performer Award, Q1 2026 - New Launch Trailblazer FY (2026-27)
Timeline
Area Sales Manager
Atomberg Technologies Limited
04.2024 - Current
Area Sales Executive
Atomberg Technologies Limited
12.2020 - 05.2024
Area Sales Executive
IFB Industries Ltd
07.2018 - 11.2020
Sales Executive
Livguard Energy Technologies Private Limited
04.2017 - 06.2019
MBA - Marketing
Sinhgad Business School
BBA - International Business
Brihan Maharashtra College of Commerce
HSC - Commerce
Kendriya Vidyalaya Southern Command Pune
SSC -
Kendriya Vidyalaya Southern Command Pune