Shalini Lall

• Mentored junior members to foster professional development and increase efficiency in BAUs activities.
• Managed business growth and supply chain/ logistics of enterprise client's like Lakme, Hindustan Unilever, Dabur, Bira91 and 7+ FMCGs brands. Highly involved in financial activities & reconciliations, P&L Analysis, planning and strategy of these brands.
• Revenue Growth: Growth Planning for Brands like Sales Projection, Inventory Planning, Marketing Budget Allocation.
• Data-Driven Decision-Making: Implemented advanced analytics tools that generated actionable insights, establishing daily/weekly/monthly performance reporting system for informed decision-making and continuous improvement.
• Project Management Expertise: Set milestones & responsibilities, & tracked progress. Utilized project management tools to facilitate effective communication and timely completion of tasks.
• Tailored Solutions: Worked closely with partners across marketing, supply chain, and logistics to deliver customized solutions that significantly improved overall client's satisfaction.

• Handling multiple portfolios for better growth and sustainability. Managing enterprise brands and increased profitability to 20% through data analysis.
• Worked with finance team to ensure timely settlements of funds to smaller segments/ SMB stakeholders.
• Have improved account management by utilizing data-driven approach to predict potential competitive threats and proactively develop solutions.

• Responsible for managing receivables of assigned clients, analyzing data to create performance reports, and ensuring high responsiveness to minimize escalations and service denial cases.
• KRA includes:
  (1)Managing Client Relationship
  (2)Growing overall GMV of Clients and maintaining sales report.
• Facilitated regular meetings with clients to review progress, address concerns, and discuss future opportunities

• Managing most strategically important clients (SAM Chains) and the normal restaurant's across the India, as they were the highest contributor to our order base and revenue & to onboard these important chains.
• Launching new areas/conducting marketing activities by ensuring supply and demand are met.

In a Marketing Manager (Operations) role at Zomato, I have managed priority clients, launched new areas, and conducted marketing activities.

• Collected data and did analysis to address and evaluate all the government policies regarding the Wind Power Project in India.
• Delivered a project report on ‘To check the Financial Viability of Wind Power in India’.
• Acquired knowledge in the field of financial markets, investment policies and Project and Equity IRR & Payback and NPV also came to know about the comparison between IRR & NPV in wind power sector.

• Acquired knowledge in field of Performance Management by understanding and observing the KRAs score of an employee during the particular year along with their behavioral traits, performance rating process, and promotion and distribution guidelines.
• Created and delivered a project report on the Employees Life Cycle (ELC) to understand the journey of an employee from their first contacts to the recruiter and till their departure, via their integration, development, possible training programs, and promotions.