VIVEK DIXIT
Sales
Ghaziabad
Summary
Highly effective sales, marketing & business development professional with over 20 years of experience. Proven history in new business development, channel expansion. Streamlined & implemented business operational practices. Comfortable interacting with multiple levels of organization, management and staff from different locations. Possess excellent analytical, time management, account management and team management abilities.
Overview
28
28
years of professional experience
2
2
years of post-secondary education
1
1
Language
Work History
Zonal Business lead
Hiveloop Technology Pvt Ltd
12.2023 - Current
- Promoted to Zonal Business lead for Mario Business in North East
- Increase Business from 7.5 crore to 11 crore with focus on High profitable brands.
- Increased team productivity by implementing efficient project management strategies
- Cultivated aa positive work environment, resulting in higher employee retention rate
- Conducted thorough competitor analysis which informed strategic planning efforts aimed at capturing additional Wallet Share
- Led cross-functional teams to successfully complete complex projects on time and within budget
- Enhanced customer satisfaction through implementing targeted improvements in Issue resolution and service delivery
- Implemented data-driven decision-making, enhancing overall business performance and growth
- Devised and implemented processes and procedures to streamline operations
- Developed effective improvement plans in alignment with goals and specifications
Cluster Manager
Hiveloop Technology Pvt Ltd
11.2022 - 11.2023
- Given opportunity to Handle Electronics/ Lifestyle category in geography of Delhi/ Haryana /Punjab/ Rajasthan /Gujarat/ Madhya Pradesh
- Grew business from 5 crore to 16 crore through High level execution.
Cluster Manager
Hiveloop Technology Pvt Ltd
03.2022 - 11.2022
- Promoted to Cluster Manager for Rajasthan & Gujarat for electronics business
- Increased coverage from 4000 buyers to 7500 buyers which resulted in increase in business from 4.5 core to 8.5crore
- Focused on Teams productivity
- Key account relationship
- Dispute resolution on priority
- Handled 5Area manager and 55 Business development Executive.
- Led training initiatives that enhanced employee skills, knowledge base, and productivity levels across various functions within the organization
- Earned recognition for leadership excellence by consistently exceeding performance targets and promoting a culture of continuous improvement within the cluster management team
- Monitored data analytics to identify trends, opportunities, and areas of improvement within the cluster operations
Regional Demand Lead
Hiveloop Technology Pvt Ltd
09.2019 - 03.2022
- Started New journey from offline business to online business in smart phone category, along with a team of 25 BDE
- In new journey, my key word of success is WE
- Increase width from 462 buyers to 729 buyer as well as business from 1.51Cr to 5.06Cr
- Implemented the Company’s DTR concept in my territory through Techno Go plus billing to maximum Smart phone buyers, specially to all Key Account Buyers
- Successfully Handled the Category Merger
- During Pandemic, received training on Product and Technology, and same imparted to the Team
- Key Account management, through daily calls to Top buyers of Territory by every member of Team, during Pandemic to strengthen Our relationship
- Implemented the New GL structure through self training and Team training and regular follow ups with Team
- In beat adherence my Team is always on 95%
- Reduced RTO to 3% through regular followup with team, buyers and Hub members
- Month on Month increased buyer base from 700- 1150, and unique buyer billing to 86%
- True touch base increased from 60% to 80%, through infield training to FOS
- Guide team to achieve 100% category targets, for revenue generation, so that every FOS starts contributing in comapnys profit
- Achieved Certificate of Appreciation for ITEL DTR Feature phones.
RSM-Central
VAAN International Pvt. Ltd.
01.2016 - 02.2019
- Planning & forecasting the Primary Sales & retail expansion for the zone at macro & micro level
- Ensure distributor and retailer hygiene and adherence of Primary sales policies
- Execute retail connect programs and engagement with top retailer
- Responsible for ground work of all activities relating to retail expansion & Primary sales growth
- Highlight distribution gaps in terms of Width Of Distribution & Depth Of Distribution
- Review report & monitor issues resolution relating to retail management
- Cross functional coordination with Primary & tertiary sales team
- Market visits (Distributors & Retailers) to access on ground Situation related to Brand, Product & competition
- Giving feedback to marketing for usage of proper marketing mix, Events based on market research and requirement
- Provides Feedback for systems Automation to track Primary and Width Of Distribution /Depth Of Distribution movement
- Engagement with team members for motivation & coordination in terms of day to day work.
ASM
Spice Retail Limited
02.2013 - 01.2016
- Handling a business with turnover of 3.5crore with a volume of 30000 handsets
- Identification, Appointment and Management of distributors/ sales team
- Sales & distribution Footprint in Bihar through a network of 2Rds and 44md’s
- Building and leading a team of 10 TSM,1 Team Leader and 30 Sales promoters
- Striker productivity on smart phones on daily basis
- Regular Review with the MD’s on the secondary target v/s Achievement
- Volume, Value and ASP objectives
- Effective Planning & implementation of Trade scheme, Marketing budget
- Inventory management at the state warehouse level
- Coordination with Different department (Marketing, Finance, Logistic) for smooth functioning
- Win –Win relationship with the Key retailers/channel partners
- Constant tracking of competition WOW for effective working
- Space negotiation and installation of Shop in shop in top outlets of Patna.
Area Business Manager
Universal Digital Connect Limited
02.2012 - 01.2013
- Handling a business with turnover of 10000 handsets
- Identification, Appointment and Management of distributors sales team
- Sales & distribution Footprint in Bihar through a network of 4rds+ and 11rds
- Building and leading a team of 1 ASM,2 TSI,5SE,1 Team Leader and 60 Sales promoters
- Volume objectives.
Area Sales Manager
LG Electronics India Ltd
09.2011 - 02.2012
- Responsible for delivering a topline growth in Bihar
- Driving ISD’s productivity, especially on smart phones
- Continuous regular reviews with the team leader, distributors and SSEs on the smartphones targets
- Creating and maintaining the win - win relationship with the key account dealers.
Area Sales Manager
LG Electronics India Ltd
09.2010 - 08.2011
- Responsible for delivering a topline growth in North Bihar
- Handling turnover of 15 Crore value and 48,000 volume annually
- Driving ISD’s productivity
- Design and implement local JMFs to drive sales and consumer retention
- Distribution expansion in a cost effective manner in assigned territory
- Business planning, forecasting and analysis for assessment of revenue potential in business opportunities, with the Regional Distributor and city distributors
- Leading, mentoring & monitoring the performance of the team of 26 SSE, 8 TSMs and 1 RDASM to ensure efficiency in process operations & meeting of individual & group targets
- Maintaining healthy relationship with distributors and key dealers
- Continuous reviews with Regional distributor, city distributors, ISD’s, TSM’s and ASM for effective deployment of Schemes, Supports and Business
- Expansion of branded retail store, opened 2 LG mobile Preferred partner in Muzaffarpur.
Brand Manager
Videocon Electronics Ltd.
08.2009 - 08.2010
- Channel wise sales planning and business analyst role for Varanasi, Allahabad and Gorakhpur territory
- Handle annual turnover of 72 Crores
- Design and implement local JMFs to drive sales and consumer retention
- Distribution expansion in a cost effective manner in assigned territory.
Area Sales Manager
Nokia India Pvt. Ltd.
03.2006 - 06.2009
- Responsible for holding the market share and delivering a topline growth in assigned area
- Channel wise sales planning and business analyst role for Varanasi, Allahabad and Gorakhpur territory
- Handle annual turnover of 206 Crores
- Distribution expansion in Rural geography
- Training and Capability development for extended field force
- Maintain a healthy relationship with Key customers
- Engagement with operators for maximum acquisition of SIM cards and services
- Driving promoter productivity in top end counters
- Mapping potential areas, identifying partners to expand Nokia Branded retail
- Design and implement local JMFs to drive sales and consumer retention.
Distribution Sales Officer
Perfetti Van Melle India Pvt Ltd
10.2002 - 03.2006
- Business Analyst
- Business planning & implementation
- Coordinating sales process implementation and infrastructure development in Lucknow and balance territory
- Training and Review meeting of distributors and sales executives on a regular basis
- Distribution setup: Project aimed to establish new business groups of P-2 and P-3 in lucknow, sitapur and lakhimpur towns, besides the growth of P-1 group
- Mordern Trade: Project aimed to convince the store on the profitability of the products and start billing as well as display in the company given display units.
TSI
Gillette India Pvt. Ltd.
10.1998 - 09.2002
- Responsible for increasing business growth in the assigned territory as well as deliver retail distribution and display standard as per expected norms
- Maintaining a high morale and team spirit amongst oral care booster, blitzer, Pilot sales representative and distributor executives.
Territory Sales officer
Procter & Gamble India Ltd.
11.1996 - 09.1998
- Responsible to deliver business results through superior execution of Promotions
- Maintaining a high morale and team spirit amongst the team of DSRs and Secondary field force of distributor.
Territory Sales Incharge
DCW Home Products Ltd
07.1996 - 11.1996
- Self-development on basic selling skills, stockist handling, and monitoring of competitor’s activity.
Education
Master of Arts - Economics
Lucknow University
Lucknow 07.1994 - 06.1996
Skills
Product Launches
Workforce Planning
Corporate Communications
Operations Management
Personal Information
Date of Birth: 05/28/72
Timeline
Zonal Business lead
Hiveloop Technology Pvt Ltd
12.2023 - Current
Cluster Manager
Hiveloop Technology Pvt Ltd
11.2022 - 11.2023
Cluster Manager
Hiveloop Technology Pvt Ltd
03.2022 - 11.2022
Regional Demand Lead
Hiveloop Technology Pvt Ltd
09.2019 - 03.2022
RSM-Central
VAAN International Pvt. Ltd.
01.2016 - 02.2019
ASM
Spice Retail Limited
02.2013 - 01.2016
Area Business Manager
Universal Digital Connect Limited
02.2012 - 01.2013
Area Sales Manager
LG Electronics India Ltd
09.2011 - 02.2012
Area Sales Manager
LG Electronics India Ltd
09.2010 - 08.2011
Brand Manager
Videocon Electronics Ltd.
08.2009 - 08.2010
Area Sales Manager
Nokia India Pvt. Ltd.
03.2006 - 06.2009
Distribution Sales Officer
Perfetti Van Melle India Pvt Ltd
10.2002 - 03.2006
TSI
Gillette India Pvt. Ltd.
10.1998 - 09.2002
Territory Sales officer
Procter & Gamble India Ltd.
11.1996 - 09.1998
Territory Sales Incharge
DCW Home Products Ltd
07.1996 - 11.1996
Master of Arts - Economics
Lucknow University
07.1994 - 06.1996